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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. Building Braze from $2M to $20M ARR It was 2011 in NYC, and Spencer became the second employee at Braze. As an early startup team, you’re doing every job under the sun. But that was it.

Scale 297
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Power Laws: A Look Back To Where 20 SaaS Break-Out Companies from 2012 Are Today

SaaStr

Let’s take a look back at where HubSpot, Upwork, and others were in 2011 GAAP revenue — and where they are today. Learnings for this year, for 2011 GAAP revenue (Inc. in 2011 GAAP revenue. in 2011 GAAP revenue. in 2011 GAAP revenue. in 2011 GAAP revenue. in 2011 GAAP revenue. 78 Marketo.

SaaS 291
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Bye-bye 2011, hello 2012

The Angel VC

Two startups, so to speak. In 2011 there were 0 write-offs , which means that the total number of active investments is 26. I became a dad for the third time, and I teamed up with Team Europe to create Point Nine Capital. Last year I wrote a series of small portfolio review postings. This time I'd like to post some aggregated (vanity?)

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What’s a Mature SaaS Company at $240m ARR Really Worth? Maybe 3.6x ARR

SaaStr

It was founded way back in 2005, back when my last SaaS startup was, so I have a dim memory of it. It was bootstrapped for the first 6 years, and then acquired by Citrix in 2011 for an undisclosed amount, so likely $100-$150m or less. So TechCrunch had a good story on a 19-year journey of Sharefile to an $875,000,000 exit.

SaaS 312
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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

Most startup founders are either pirates or romantics , and Mathrubootham was foolish enough to believe they could start in that small suburb while building a global software company. At the end of that $45k spend, they had 70 customers, which was great for a startup. as a startup, you get a stroke of luck. Cast your net wide.

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The End of Customer Success As We Knew It

SaaStr

The Massive Push to Efficiency As almost every public SaaS company got cash-flow positive and radically more efficient, and most startups had to stretch their dollars much further — customer success took a lot of the brunt. We aren’t the knowledge workers we were from 2011-2019, either. What happened?

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From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze’s Co-Founder & CEO Bill Magnuson (Podcast 671 + Video)

SaaStr

Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. Blaze was founded in 2011. From 2011 to 2015, the only part of the mobile market that was making money was mobile gaming, but tricking children into buying fish food wasn’t a sustainable business.

Scale 245