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3½ ways to lose customers in 2011

Practical Advice on SaaS marketing

If you’re marketing a SaaS solution and have had enough with year-end wrap-ups, predictions for the new year, or sure-fire tips for success in 2011, here’s the antidote: 3 ½ ways to lose customers in 2011. Just remember to turn on the charm a few weeks before the end of the subscription.

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We?re About To See a Lot More SaaS Debt

SaaStr

It’s hard to imagine a world where analysis didn’t understand recurring, subscription based revenue for technology products. The company is the poster child for subscription-based software, a model that’s gaining popularity among corporate buyers. Things started changing in 2011.

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Who is Eric Yuan | CEO of Zoom

SaaStr

In 2011, at the age of 41, Yuan left his secure position at Cisco to found Zoom. He personally emailed every customer who canceled their Zoom subscription to understand their issues. He proposed a new smartphone-friendly video conferencing system to Cisco’s management, but his idea wasn’t accepted.

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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

The internet economy is expected to double from 2019 to 2023—and that’s after the cost of software tools to run your business has collapsed, from $4M in 2011 to a paltry $4000 today. You can deploy subscriptions as a service, billing as a service, fraud prevention as a service. Rise of subscription-based business models.

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29 Latin American SaaS Superstars

SaaStock

Founded : 2011. Founded : 2011. It is a helpful tool for businesses based on a subscription model, as well as various other companies. It is a management system for companies based on recurrent services, such as condominiuns, subscription model businesses, real estate, course and education providers businesses, among others.

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Clouded Judgement 9.27.24 - The Foundation of Foundation Models

Clouded Judgement

Microsoft launched Azure in 2010, and Google launched GCP to the public in 2011 (they launched a preview of Google App Engine in 2008, but made it publicly available in 2011). Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4).

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Customer retention is the new conversion

Intercom, Inc.

The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? It’s not just SaaS; subscriptions are taking over. And that’s not even the only one from Japan; there’s actually at least 18 different Japan subscription boxes. ” And that’s probably the biggest shift.

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