SaaStr

OCTOBER 25, 2023

The same is true for podcasts, emails, drip marketing, etc. If you outsource your content to some crappy agency that recycles ChatGPT, your content marketing will fail. But if you create truly valuable content, it won’t. I’ve written this at least 80 times since 2012, but I’ll say it again because it’s true.

Scale 284

Scale Sales Hiring Sales Recruiting AI 284

SaaStock

FEBRUARY 14, 2019

In 2012, he underwent a shift in his professional path and studied Technology Entrepreneurship at Stanford. Patrick continued as a Mid-Market Strategist at Google, and then managed strategic initiatives at Gemvara. Diego also takes part in market research and crowdsourced data with Brazilian Startups’ Dealbook.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

SEPTEMBER 20, 2019

” We certainly never would have predicted that answering a few questions on Quora and a few blog posts in 2012 and 2013 would eventually lead to a global community with 50,000+ attending our global events, 150,000,000+ views of our content, 2,000,000+ downloads of our podcasts, etc. Not a junior content marketer or agency.

Content Marketing 141

Content Marketing Trends Data Marketing 141

Tom Tunguz

AUGUST 25, 2013

I’ve been promoting my Twitter account since October 2012 in effort to better understand social media content marketing and to promote that great vanity metric, Twitter follower count. The number of impressions for my promoted account has increased by more than 5x since I started using the ads product in late 2012.

Social Media 100

Social Media Content Marketing Trends Investment 100

Tom Tunguz

AUGUST 26, 2014

To grow at that pace, HubSpot has been investing aggressively in sales and the company is widely respected for its content marketing prowess. Field 2011 2012 2013. On a relative basis, however, HubSpot is closer to the median up until 2012. ARPC 5,395 6,580 7,752. CAC 6,671 8,279 11,645. Retention Rate 71.6%

Benchmarks 109

Benchmarks SMB Metrics SaaS 109

Neil Patel

DECEMBER 10, 2021

As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm. Following 2012, Google has updated the Penguin algorithm multiple times with dramatic effect each time – so it’s easy to presume we’ll see even more changes in the future. Then it was updated again recently.

Strategy 145

Strategy Technical Advisors Branding Engineering 145

SaaStr

APRIL 19, 2023

Businesses are often content farms pushing out low-quality blog posts that no one will read in an attempt to boost SEO and visibility. Of course, don’t take this advice if you have a fantastic content marketing engine like Notion, Gitlab, or Hubspot with millions of monthly visitors. You want an enduring piece of content.

Sales Hiring 157

Sales Hiring Marketing ChatGPT Strategy 157

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Neil Patel

APRIL 16, 2021

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in recent years. In this article, I’m not just going to sing the praises of content marketing. You’re different though.

Software Review 145

Software Review Technical Review Content Marketing Web Development 145

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Development Team Review 105

Development Team Review Acquisition Outsourced Development Content Marketing 105

Neil Patel

MAY 19, 2020

Focus on writing high-quality content. It’s why I blog less and try to make my content amazing. Lesson #18: Tools are better than content marketing. I used to focus all of my energy on content marketing because it drove a lot of links and SEO traffic. The content marketing trends post received 447 backlinks.

Social Media 145

Social Media Branding Mobile Content Marketing 145

Neil Patel

FEBRUARY 16, 2021

If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. Step 3: Create a Content Marketing Strategy. It’s for your own benefit to have a written content marketing strategy that’s focused on search results. But first, let’s get set up.

Social Media 141

Social Media Outsourcing Services Engineering Content Marketing 141

SaaStr

OCTOBER 3, 2019

Responses was acquired by Oracle, Neolane was acquired by Adobe all in 2012 and 2013. This is terrifying that every one of your competitors is now part of a huge platform with thousands of customers and unlimited go-to-market resources. They pioneered things like content marketing, thought leadership.

SaaS 184

SaaS Sales Hiring Scale Innovation 184

Neil Patel

JULY 12, 2021

HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones. It’s perfect for content marketing. Their Professional Plan starts at $450 per month, which provides everything in the Starter package, plus marketing automation, goal-based nurturing, and custom workflows.

Payment Methods 145

Payment Methods Scale Payments Marketing 145

Buffer Resources

DECEMBER 5, 2023

Now, this isn’t a new thing to the Buffer Content team – there’s precedent. In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. It felt like the right time to reconsider and ask ourselves: what if we set up a guest posting program?

Scale 125

Scale Benchmarks Social Media Communication 125

Neil Patel

FEBRUARY 21, 2021

Google’s Penguin update way back in 2012 penalized 3.1% Whatever the case, you now have some cleanup to do, and your agency might have caused the problem. You See Overly-Optimized Anchor Text From Linkbacks. Overly optimized anchor text is a major no-no in SEO today. Optimized anchors consists of an anchor text made up of your exact keywords.

Outsourcing Services 138

Outsourcing Services Sales Hiring Revenue Investment 138

Neil Patel

JANUARY 7, 2023

The Knowledge Graph has been growing steadily since it was first introduced in 2012. Now, quality content is more important than ever. Google continues to change the algorithm, which means your content marketing strategy should be about more than just keywords. In 2015, Google added 3.5 That’s a lot of data!

AI Search 95

AI Search Social Media Artificial Intelligence AI 95

Casey Accidental

NOVEMBER 28, 2023

Now, I know this looks complicated, but all that is really going on here is Eventbrite took its monetization of ticket sales and re-invested all of that money into new acquisition loops to bring in more event creators (sales, paid acquisition, content marketing).

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Sales Hacker

MARCH 28, 2018

I started my professional sales career at HubSpot in 2012. The partner used this to sell their content writing services. The Content Marketers Blueprint helped me close several deals during a grueling time at HubSpot. But in order to accelerate your sales career, you have to balance the risk versus the reward. .

Sales Hiring 76

Sales Hiring Sales Leadership Software Review 76

Backlinkfy

SEPTEMBER 11, 2019

Content Is King. Content marketing has emerged as an integral part of any successful SEO strategy since Google rolled out its Panda update in 2011. That update sounded the final death knell for spammy content and keyword stuffing. But How Has This Impacted SEO Experts? That’s a great question.

AI Search 53

AI Search Mobile Blockchain Engineering 53

ProfitWell

MARCH 9, 2020

The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. Content is a key acquisition channel you can leverage to your benefit. Mailchimp is a great example of this practice.

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

SaaStr

JULY 8, 2020

When Aileen founded Cowboy Ventures in 2012… Aileen Lee: 12, yep. Jason Lemkin: 2012. I think the first one was one of the best pieces of venture content marketing ever, right? Jason Lemkin: Well, we admire, but also she’s very early in the micro VC trend. Which was probably part of the goal.

Investment 210

Investment Technical Review Part-Time VPE Development Team Review 210

ProfitWell

JUNE 3, 2020

With that information, you can spend more time producing content that performs well, and less time creating content that isn’t as popular. The best content for better lead generation. Not all content is created equal, so to fill your pipeline with qualified leads, here are the four types of content you should focus on.

Subscription 64

Subscription Payment Features Social Media Business 64

How To Buy Saas

OCTOBER 10, 2024

We have mentioned some of the leading small business marketing tools below. With advanced features like keyword research, content marketing, rank tracking, analyzing your own as well as competitor’s websites, link-building, PPC keyword research, and a lot more, it caters to professionals and businesses from diverse industries.

Social Media 52

Social Media Marketing Business AI Search 52

The Marketing & Growth Hacking Publication

FEBRUARY 14, 2019

Automate everything and save time, became their mantra and it lead Wade Foster, Bryan Helmig, and Mike Knoop to launch Zapier in 2012. Connect StoryChief to over 1,000 apps Here at StoryChief, our mission is to help you with your content marketing.

Growth Hacking 40

Growth Hacking Content Marketing Engagement Software 40

SaaStr

JANUARY 28, 2020

And at some point between year 2012 and 20 of the bull run, there may not be as good as it is today. Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. This is the best of times in SaaS, right? We’re 11 years in the bull run. Any thoughts?

Sales Hiring 244

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 244

Chart Mogul

SEPTEMBER 19, 2019

product and content marketing assets for different sales touchpoints. On average, only 67% of reps are making quota, down from 74% in 2012. To me, a healthy startup sales playbook has consistent material that is consumed daily and iterated on monthly. The new average time for reps to ramp to productivity has reached 5.3

Sales Hiring 93

Sales Hiring Scale Sales Recruiting Startup 93

How To Buy Saas

AUGUST 16, 2021

REI, the recreational sports outfitter, is a model of success in several areas of content marketing — and their membership email is no exception. Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012. Finally, the minimalist design is fantastic. Check Complete Details.

Engagement 52

Engagement SaaS Education Pricing 52

Neil Patel

MARCH 8, 2023

Back in 2012, Amazon founder Jeff Bezos shocked the tech world by admitting that Amazon doesn’t make a profit on Kindles. Develop an advertising or content marketing presence in those places. It isn’t enough just to know how much you spend to acquire a buyer. Because it gives you tremendous power.

Customer Lifetime Value 76

Customer Lifetime Value Payment Methods Payments Payment Features 76

How To Buy Saas

JULY 26, 2021

Launched in 2012 as ZenPayroll, this company supports over +100,000 businesses nationwide. Namely was founded in 2012 and currently works with over 1,200 HR leaders. The platform is easy to use. It offers you the best of services including Expert HR. Check here for details. Check here for details. CoSchedule. Check here for details.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Backlinkfy

SEPTEMBER 16, 2019

(Big team, less communication) Backlinkfy Founded in 2015, Backlinkfy is a Los Angeles, CA-based digital marketing experts that help entrepreneurs, Freelancers, Small and Mid-size online businesses. DirectiveConsulting Founded in 2014, Directive Consulting is a search marketing agency headquartered in Irvine, with locations in Los Angeles.

Outsourcing Services 40

Outsourcing Services Consulting Sales Hiring Outsourced Development 40

Chart Mogul

SEPTEMBER 19, 2019

product and content marketing assets for different sales touchpoints. On average, only 67% of reps are making quota, down from 74% in 2012. To me, a healthy startup sales playbook has consistent material that is consumed daily and iterated on monthly. The new average time for reps to ramp to productivity has reached 5.3

Sales Hiring 52

Sales Hiring Scale Sales Recruiting Startup 52

SaaStock

MARCH 20, 2019

Botify offer a unified, data-driven, and user-friendly marketing suite that combines technical SEO, content, and real rankings. Founded: 2012. SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Founded: 2012.

SaaS Payments 271

SaaS Payments Merchant Services Payment Solutions Payments 271

SmartKarrot

FEBRUARY 3, 2022

Founded in: 2012. Founded in: 2012. Founded: 2012. Rock Content. Rock Content is the most popular content marketing service in Brazil. Rock Content’s automated SaaS platform also takes care of the content marketing tasks. Founded in: 2012. CEO: Sergio Furio.

Payment Methods 10

Payment Methods SaaS Payments Merchant Services Payment Services 10

SaaStock

MARCH 20, 2019

Botify offer a unified, data-driven, and user-friendly marketing suite that combines technical SEO, content, and real rankings. Founded: 2012. SEMrush is an online visibility management and content marketing SaaS platform that helps businesses get measurable results from online marketing. Founded: 2012.

SaaS Payments 100

SaaS Payments Merchant Services Payment Solutions Payments 100

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Influencer Marketing. Your Best Options For SaaS Marketing in 2021. SaaS Marketing Tactic #1: Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119

Neil Patel

JANUARY 21, 2021

Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. Keyword Branded : This is where you combine your anchor text with the target keyword for your site, e.g. getting started with content marketing. Let’s assume your page content sells blue denim jeans.

Outsourcing Services 145

Outsourcing Services Social Media Mobile Software Review 145