SaaStr

MAY 24, 2024

Finding Alignment: The Role of Marketing in Company Leadership The best VPs of Marketing in SaaS should own a delivery to sales metric and ensure someone cares about the customers, not just upselling. CROs and Marketing SaaStr Meetup in 2012 or 2013 had 800 attendees without an email list or content, showing product-market fit.

Sales Hiring 296

Sales Hiring Outsourcing Services Technical Review Scale 296

SaaStr

AUGUST 9, 2020

A Good Day: Dec 31, 2009; Dec 31, 2010; Dec 31, 2011; Dec 31, 2012. A Bad Day: When I Had No Salary And Didn’t Get My Requested $10k Bonus Even Though I Brought In an Extra $300k All-Cash Upfront Deal. And again, Dec 31, 2018 and Dec 31, 2019. When we killed it every year on the last day of the year. New Years was spent in the office.

Sales Hiring 357

Sales Hiring SaaS Revenue Churn 357

SaaStr

JUNE 19, 2024

Around 2012, the focus became solely on the Enterprise, which is interesting considering they had a full-blown PLG engine. So, the leadership team leaned in. Bitly happened to become the defacto tool used globally for link shortening, with a lot of that driven by its robust freemium offering. They weren’t clear on their goals.

Scale 303

Scale Scaling Underperforming Technical Team User Experience 303

SaaStr

JULY 6, 2022

After graduating in 2012, she went on to work at a SaaS company and helped them launch a product. In this illuminating podcast, the company was still in its early stages, and Collin shares her experience as a young entrepreneur succeeding in a tough space. The Origin of Front.

Enterprise 262

Enterprise Sales Hiring Social Media Communication 262

SaaStock

FEBRUARY 14, 2019

In 2012, he underwent a shift in his professional path and studied Technology Entrepreneurship at Stanford. In 2012, Patrick co-founded ProfitWell (previously known as Price Intelligently), it offers an innovative price setting tool that helps businesses price their products and services according to their true value.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStr

NOVEMBER 16, 2021

billion in 2012. David’s first foray into SaaS was in 1999 when he joined a startup that would become PayPal, starting as the product leader and later as the COO. In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Microsoft acquired Yammer for $1.2

CTO Hire 287

CTO Hire Sales Hiring Sales Recruiting CTO 287

SaaStr

JUNE 3, 2020

And then I spent a year at Salesforce working on Marc Benioff’s extended leadership team, and really had a chance to learn how important trust can be, and also really learn from Salesforce, from Mark, how do you really build a global SaaS leader at scale? And that company grew very quickly. It’s growing tremendously quickly.

Software Review 257

Software Review Scale Technical Review SaaS 257

SaaStr

MAY 22, 2019

His thoughts on leadership in a nutshell? “A He then moved on to co-found Socialcam in 2012, participated in Y Combinator and eventually sold to Autodesk for $60M. From 200-2008 she held leadership positions at Allegis Corporation and Intuit before ultimately joining Intercom in 2017. Karen Peacock Intercom COO.

Scale 170

Scale Leadership Consulting Software Development 170

SaaStr

FEBRUARY 16, 2022

Abhinav Asthana , founder and CEO of Postman , knows that journey very well, having started Postman as a mere side project in 2012, only to launch it as an enterprise platform almost a decade later. Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue.

Underperforming Technical Team 287

Underperforming Technical Team Company Culture Customer Success Product Marketing 287

SaaStr

JANUARY 27, 2024

SaaStr was created in 2012 to democratize learning and how to build B2B companies, and WordPress was started in 2003 to democratize publishing. Matt’s been in the game for 20 years, and throughout that time WordPress and Automattic, and even what it means to publish, have expanded and evolved.

Underperforming Technical Team 332

Underperforming Technical Team Social Media Government Subscription 332

Tom Tunguz

NOVEMBER 18, 2015

The best ways he found to learn leadership skills was to hire a management coach to meet him once per month, to talk through the issues facing him at Optimizely. As Optimizely evolved, the demands on Dan and Pete increased enormously. Pete told us that being a leader is a never-ending journey of improvement.

CTO Coach 113

CTO Coach Sales Hiring CTO Hire Startup 113

SaaStr

JULY 11, 2019

We’re back in 2012. ” This was back in, yeah, it was probably about 2012. It was actually late 2012, early 2013 where we looked at the growth. We looked at the numbers, and in 2012 early 2013 when we said, listen. I’ll tell you a story at TaskRabbit. The clicker worked. Everyone laughed. It was healthy.

Scale 156

Scale Marketplace as a Service Sales Recruiting Scaling 156

Intercom, Inc.

MARCH 8, 2018

Back in 2012 Dan joined LinkedIn as a senior sales leader charged with launching its social selling business – training LinkedIn’s own global sales organization in the process. The last 12 of those have been in leadership positions. It really does depend on the leadership team. But the challenges, there’s a lot of them.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

Sales Hacker

SEPTEMBER 15, 2020

Key lessons learned in 10 years of top leadership [12:23]. Key lessons learned in 10 years of top leadership [12:23]. RELATED: The Straightforward Truth About Effective Sales Leadership. And we originated these back in 2012, I believe. RELATED: Key Qualities of great Sales Leadership w/ Dan Fougere.

Leadership 75

Leadership Payments Scale Payment Methods 75

Sales Hacker

AUGUST 9, 2021

Companies receiving large investments in early stages are typically going into hyper-growth mode and focusing on taking their business to the next level, including growing their employee base, hiring new leadership, buying new software and tools, and expanding into new markets. Transmit Security. Number of Employees: 51–100.

Cybersecurity 123

Cybersecurity Sales Hiring Scale Cloud 123

SaaStr

JUNE 6, 2021

Their largest customers have grown 5x since 2012. Learning 4: Existing Customers Can Fuel the Bulk of Your Growth. The majority of Palantir’s growth comes from its existing accounts. Learning 5: Be Who You Are As a Business. Palantir wasn’t afraid to take a unique path to their IPO.

Enterprise 177

Enterprise Pricing Retention Revenue 177

Neil Patel

AUGUST 28, 2020

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. Industry-specific Thought Leadership. FATJOE was founded in 2012. A lot of thought goes into SEO execution. Again, experienced SEO agencies are proud to make their team public: 3.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Buffer Resources

DECEMBER 1, 2023

Andy Yates, Staff Engineer 📍Started at Buffer in June 2012 as iOS Engineering Lead 🌎 Location: California, U.S. Carolyn Kopprasch, Chief of Staff 📍Started at Buffer in October 2012 as a Happiness Hero 🌎 Location: Oregon, U.S. What are we building on the product side?’ ” 2.

VP of Engineering 124

VP of Engineering Part-Time CTO New CTO CTO 124

Intercom, Inc.

JULY 21, 2022

Liam Geraghty: From the very start, Intercom’s mission has always been to make internet business personal, so it’s not surprising that we’ve been podcasting for a long time; since 2012, in fact. “Great leadership hinges on some sense of predictability. The predictability of the leadership team, of you, of me.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

OpenView Labs

JULY 21, 2021

However, it’s hard to argue that something is genuinely new in human endeavors like leadership, politics, and business. The Advantage by Patrick Lencioni (Published 2012). This is everyone in a leadership position. Is Blockchain the technology unique? Think the Bitcoin economic phenomenon is new?

Business 101

Business Artificial Intelligence Blockchain Software Engineering 101

SaaStr

NOVEMBER 12, 2019

We sold the business in 2012. Every time we raised prices, it was a battle between us; Adam and I as the co-founders and the sales leadership and the sales managers and the sales team. I recruited a classmate of mine from college and we set out to create this marketing automation product geared towards the small and mid-sized business.

Sales Recruiting 201

Sales Recruiting Scale Outsourcing Services Sales Hiring 201

SaaStr

JULY 1, 2021

Sam : We funded all three of these companies in our Winter 2012 batch. Then, if I like them, and there’s a mutual fit, and connection, then we bring them on for two sets of on site interviews, which are four hours each with both me and various members of the engineering and leadership team. Thank you all for having me here.

VP of Engineering 296

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 296

A Smart Bear

JANUARY 4, 2018

Period, full-stop. And everyone else at WP Engine would tell you the same thing. So to everyone at WP Engine, let me repeat the message from one year ago: Look what we did !

Engineering 70

Engineering Investment Revenue Technical Review 70

SaaStr

FEBRUARY 26, 2019

Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. I know that’s weird here, but we didn’t give away stock till 2012. Jason Lemkin: Oh, since 2012. You do it right and you can rewrite this headline in a few years and the number goes up. Jason Lemkin: Oh, I see.

Acquisition 162

Acquisition Sales Recruiting Scale Sales Hiring 162

Intercom, Inc.

SEPTEMBER 8, 2021

Throughout my time there, a little over six years, I went from being the top-performing account executive globally to moving into leadership to help build out our mid-market team out of the West Coast. He came in when Slack was at around 50 million ARR, and he really helped build out the leadership team and helped us scale to over a billion.

Scale 118

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 118

SaaStr

JULY 3, 2020

We went from zero to 56 million in sales in under four years, and that resulted in a unicorn, we ended up selling the company to Microsoft in 2012 for 1.2 We refined the cadence then, and it worked extremely well. billion dollars. I think, to this day, it’s actually the fastest unicorn SaaS exit.

Software Review 267

Software Review Scale Systems Review Startup 267

User Pilot

MAY 1, 2024

“Localmind” experienced steady growth until Airbnb made an acquisition offer in 2012, which Lenny accepted. .” This platform specialized in location-based queries , allowing travelers to seek advice directly from residents of a particular city.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

Buffer Resources

FEBRUARY 10, 2023

I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. You can go deeper into technical skills and engineering, as well as progress into an operations or leadership role. Second - why I've stayed at Buffer. The support team is currently bigger than Buffer was when I joined!

Technical Review 103

Technical Review Systems Review Customer Support Healthcare 103

ChurnZero

AUGUST 25, 2020

Godard Abel, G2 Godard ( @godardabel )is CEO of G2 , a business software review website he co-founded in 2012. Over the years h e has developed a methodology for building, scaling and operating customer-centered organizations through various functional leadership roles.

Scale 69

Scale Technical Review Venture Capital Software Review 69

Neil Patel

NOVEMBER 6, 2020

And they’ve been in business since 2012, helping over 5,000 clients worldwide get backlink placements via blogger outreach. Thought leadership. They’re a reliable blogger outreach service even other agencies rely on for generating backlinks: The experienced SEO expert, Joe Taylor, founded FATJOE.

Development Team Review 105

Development Team Review Acquisition Outsourced Development Content Marketing 105

SaaStr

AUGUST 7, 2020

You want to remain positive, but I look back at some of the first SaaStr blog posts in 2012. I wrote one in 2012 as I was walking Downtown University in Palo Alto when the last retail store reopened, but it was four years. I worry about supply chains. I try not to worry in the world but there’s a lot going on.

Payment Solutions 217

Payment Solutions Pricing Payments Payment Services 217

SaaStr

AUGUST 12, 2020

We went from zero to 56 million in sales in under four years, and that resulted in a unicorn, we ended up selling the company to Microsoft in 2012 for 1.2 We were flying the cadence then, and it worked extremely well. billion dollars. I think to this day, it’s actually the fastest unicorn SaaS exit.

Startup 296

Startup Software Review Scale Systems Review 296

SaaStr

JULY 10, 2021

Dan Adika : We started in 2012, 400 people, different offices around the world. Getting them to have the right DNA and fit the culture of a company that had been around for three or four years was really important too. Nikos : Dan, 400 people in 5 years, in a relatively flat organization. How do you do that? We don’t have a CFO yet.

Sales Hiring 263

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 263

Sales Hacker

SEPTEMBER 11, 2020

Additional growth signals to look out for: Recent leadership hires. Raised Series B in 2012. You can use Crunchbase, ZoomInfo, or any other database which tracks startups. Sort by last funding date, amount, and series to come up with a list of startups that are preparing for hyper-growth. Website traffic increases. Intent surges.

Outsourcing Services 108

Outsourcing Services Scale Startup Outsourced Development 108

ChurnZero

MARCH 3, 2020

The world’s only free, invitation only CS Leadership opportunity hosted by Aaaron Thompson the Founder and CEO of Portland Customer Success. Since 2012, the annual INBOUND event has grown to 26,000+ attendees from over 110 countries. ChurnZero is planning on hosting twenty-four RYG Leadership Hour events in 2020.

Customer Success 72

Customer Success Technical Review Sales Hiring Scale 72

SaaStr

JULY 8, 2020

When Aileen founded Cowboy Ventures in 2012… Aileen Lee: 12, yep. Jason Lemkin: 2012. Jason Lemkin: Well, we admire, but also she’s very early in the micro VC trend. We won’t talk about it too much today, but we will talk about a little bit.

Investment 213

Investment Technical Review Part-Time VPE Development Team Review 213

SaaStr

APRIL 23, 2019

And the end of 2012, or beginning of 2013, we actually met, and decided to start one called Pagar.me And we started out, we were both coders, and I started coding by the time I was around 12, Pedro when he was nine. And we both, kind of, worked in tech, and tried to start tech companies while we were teenagers.

Sales Hiring 216

Sales Hiring Sales Recruiting Scale Payment Methods 216