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From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

It wasn’t long before they landed their first Enterprise customer in 2012. Complex Adoption, Usage, and Engagement Onboarding and training look different for a customer vs. a user in PLG. With PLG, you’re onboarding your users, and their journey is defined on day zero.

Scale 310
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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

Abhinav Asthana , founder and CEO of Postman , knows that journey very well, having started Postman as a mere side project in 2012, only to launch it as an enterprise platform almost a decade later. Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue.

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Stop Confusing Free Trials and Onboarding (It’s Costing You Customers)

Sixteen Ventures

Customer Onboarding is the process a new customer goes through to get up and running with your product after they buy. If you confuse Free Trials and Customer Onboarding, you’ll try to engage prospects as if they’re already customers, resulting in poor engagement and lower conversion from free to paid.

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15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

In this talk, Lydia Kothmeier – VP of Operations – and Thomas Peham – VP of Marketing – will share their Upsies and Wowsies of hiring and onboarding an international team and building a global SaaS business – all the way from self-service to enterprise. SVP Kim Walsh , and Sentry CRO Chris De Vylder.

Scale 287
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How To Actually Succeed in SaaS: AMA Part 1 with SaaStr Founder And CEO Jason Lemkin

SaaStr

Founders at this stage have a choice… Get overwhelmed by managing another three reps Put together a formal training program for someone to train SDRs and AE for the first 30-60 days, pair them with a leader, have them do sales calls together, onboard them yourself, etc. They Won’t Train Themselves. How important is content marketing?

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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

As a result, marketing, CS, onboarding, and other functions end up reporting to the CRO. CROs and Marketing SaaStr Meetup in 2012 or 2013 had 800 attendees without an email list or content, showing product-market fit. When CS is part of sales, there’s a lack of focus on customer care.

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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

If you have an Enterprise or sales-led motion with humans onboarding and handholding, that fails in self-serve. I’ve written this at least 80 times since 2012, but I’ll say it again because it’s true. There are no Cloud magicians, and you can’t hire a PLG magician. You have to learn it yourself.

Scale 287