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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Docebo was started and funded in 2005 and became a SaaS player in 2012. Between 2016 and 2023, you see the ACV (average contract value) going up and up. As a result, the contracts got bigger because they were working with bigger companies. Then, you develop a culture that has to permeate, evolve, and improve as you grow.

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From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users

SaaStr

It wasn’t long before they landed their first Enterprise customer in 2012. It also required them to: Negotiate their first Enterprise customer contract Undergo deep security reviews Once you land your first Enterprise customer, it might be time to build that first sales team.

Scale 310
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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

CEOs who are not interested in revenue and prioritize product development tend to hire CROs over CMOs. Many companies are outsourcing more of their marketing functions because they find it challenging to manage effectively. When CS is part of sales, there’s a lack of focus on customer care.

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29 Latin American SaaS Superstars

SaaStock

Founded : 2012. Founded : 2012. Founded : 2012. Founded : 2012. Founded : 2012. Its annual Nibo Conference gathers the entrepreneurial accountants who are revolutionizing Brazil. Their common goal? Preventing the bankruptcy of more than 2 thousand companies a day. CEO : Gabriel Gaspar. Funding to Date : $6.6M

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38 Bright Asian SaaS Stars

SaaStock

Founded : 2012. Founded : 2012. Founded : 2012. The online platform has a range of functionalities, including e-signature, e-contract, and digital evidence presentation, among others. It provides smart hardware self-development and cloud service. ViSenze recommends items to customers on websites and social media.

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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

If you outsource your content to some crappy agency that recycles ChatGPT, your content marketing will fail. I’ve written this at least 80 times since 2012, but I’ll say it again because it’s true. Develop a playbook. If you do a great weekly webinar, it always works. The same is true for podcasts, emails, drip marketing, etc.

Scale 287
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Who are Asia’s SaaS VCs?

SaaStock

Fresco Capital focuses on businesses developing new solutions in the enterprise, education, infrastructure, healthcare, consumer goods and entertainment. Founded: 2012. Singtel Innov8 invests in businesses developing new solutions in network capabilities, next generation devices, digital services and customer experience enhancement.