SaaStr

MAY 26, 2021

How do you leverage a corporate blog to actually generate leads? And yet … done right, they are a critical part of your marketing and sales toolkit. And yet … done right, they are a critical part of your marketing and sales toolkit. And maybe that’s just 1 or 2 great prospects. There are 100,000,000+ blogs.

Outsourcing Services 294

Outsourcing Services Scale Leadership Mobile 294

SaaStr

DECEMBER 1, 2024

Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com Eran Zinman co-founded monday.com (formerly dapulse) in 2012 with Roy Mann. As Co-CEO, he has helped transform monday.com from a team management tool into a leading work operating system platform used by hundreds of thousands of organizations worldwide. The result?

Scale 252

Scale SaaS Company Culture Leadership 252

SaaStr

NOVEMBER 2, 2022

Billion market cap after launching back in 2012. They have almost 40 million free users to get to their scale. #2. But it makes up for it by only spending 17% of its revenue on sales and marketing, less than half of many SaaS leaders. Duolingo has dominated online language learning, rocketing to $360m in ARR and a $3.25

Scale 318

Scale B2C SMB B2B 318

SaaStr

JANUARY 20, 2022

How to check on a competitor's growth plan: 1/ Search on LinkedIn how many sales reps they have 2/ Multiply by $500,000 ($250,000 if SMB). One of the very earliest SaaStr posts, from way back in 2012, was on how to guess a competitor’s revenues from how many employees they have on LinkedIn.

SMB 310

SMB Scale Startup Enterprise 310

SaaStr

DECEMBER 27, 2023

Docebo was started and funded in 2005 and became a SaaS player in 2012. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. In 2012, they started with a freemium model where people could go online with a credit card and pay $100 a month.

Sales Hiring 277

Sales Hiring Scale SMB Outsourced Development 277

SaaStr

JULY 29, 2021

SalesLoft’s Sales Engagement Cloud Ecosystem will highlight key brands supporting sales and support teams, while providing a sample of SalesLoft’s partnering power from their over 100 integrations that exist within their App Directory. “We Founded in 2012 by serial enterprise entrepreneur Jason M.

Scale 274

Scale Cloud Government B2B 274

SaaStr

MARCH 1, 2023

And growth has slowed as it has scaled past $1B in ARR. Wildly Profitable — And Profitable Since 2013. The Trade Desk was founded in 2009 and began to take off in 2012. Self-Serve Means Relatively Low Sales & Marketing Expense — But Not Zero. But you know what? As perhaps it always should have. #2.

Scale 317

Scale Advertising Scaling Revenue 317

SaaStr

JULY 14, 2022

What started as a simple WordPress blog in 2012 has now become the world’s largest community of SaaS executives, founders, and entrepreneurs. We do that with a combination of industry-leading content and community connections. 2017 The Third SaaStr Annual: Scale Together. 2018 The Fourth SaaStr Annual: Learn and Scale Together.

Scale 307

Scale Sales Recruiting CTO Hire New CTO 307

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

Social Media 186

Social Media Scale Sales Hiring Sales Recruiting 186

SaaStr

JUNE 20, 2021

Founded in 2012, Klaviyo initially operated as a database with an API that allowed businesses to run queries against their customers. So they were more about ‘How do I scale? billion valuation. These days, Klaviyo is known as an eCommerce, email marketing and customer messaging solution. But that wasn’t always the case. Key Takeaways.

Scale 313

Scale Marketing Consulting Pricing 313

SaaStr

JANUARY 31, 2024

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales.

Enterprise 306

Enterprise Scale Sales SaaS 306

SaaStr

DECEMBER 24, 2021

A few stats: In 2021, we had 5 major digital events (SaaStr University, SaaStr Build, SaaStr Money, Annual Digital Day, and SaaStr Scale) with over 100,000 attendees. Our free online courses at SaaStr University grew to almost 12,000 members sharing their learnings and reading and watching structured SaaStr content on how to scale.

Technical Review 284

Technical Review Scale Sales Hiring Cloud 284

SaaStr

SEPTEMBER 14, 2023

In this Ask Me Anything Part 1, Lemkin answers the questions: Many VCs talk about funding, yet you’re so focused on sales. Question #1: Why Are You So Focused On Sales When Other VCs Are Focused On Funding? That VP of Sales came out of Salesforce. Lemkin’s Hail Mary was hiring Brendon Cassidy when that first VP of Sales quit.

Outsourcing Services 285

Outsourcing Services Sales Hiring Scale Sales Recruiting 285

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. Manual processes first. Names stick.

Scale 160

Scale Payment Services Payment Methods Scaling 160

SaaStr

AUGUST 29, 2022

10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. Scaling Revenue in 2022: What’s the Same and What’s Different? What Could Possibly Go Wrong?

Scale 284

Scale Sales Hiring Marketplace as a Service B2B 284

SaaStock

JANUARY 25, 2019

We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2012. Rock Content is the leading content marketing provider in the Brazilian market, serving thousands of businesses. Founded : 2012.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

SaaStr

MARCH 10, 2021

But they hit their stride in 2012 as mobile took off, enable construction project management software to finally really work in the field. Spend almost 50% of revenue on sales and marketing. The first 10 years were actually pretty challenging … the company was founded way back in 2002. Not just in the office.

Construction 299

Construction Scale Pricing Mobile 299

SaaStr

MAY 24, 2024

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Revenue per employee has doubled since 2021, leading to budget cuts and the necessity for leaders to achieve more with fewer resources.

Sales Hiring 293

Sales Hiring Outsourcing Services Technical Review Scale 293

SaaStr

FEBRUARY 2, 2022

WebEx may have been the original PLG outfit, having effectively mixed both its service model with its sales model, and expanded its success with small and medium businesses into the enterprise and individual market. 2012’s Lesson from New Relic. It was a needed reminder we should never rest on our laurels.

Sales Hiring 284

Sales Hiring Scale Enterprise Mobile 284

SaaStr

JUNE 3, 2020

And then I spent a year at Salesforce working on Marc Benioff’s extended leadership team, and really had a chance to learn how important trust can be, and also really learn from Salesforce, from Mark, how do you really build a global SaaS leader at scale? It’s growing tremendously quickly.

Software Review 254

Software Review Scale Technical Review SaaS 254

SaaStr

NOVEMBER 16, 2021

In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. billion in 2012. Head of Sales. Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. VP Sales (45 Employees). Microsoft acquired Yammer for $1.2

CTO Hire 284

CTO Hire Sales Hiring Sales Recruiting CTO 284

Tom Tunguz

JUNE 11, 2018

Growth remains the most important correlating factor to sale price. Consequently, I expect substantially more acquisitions of the scale and at these multiples through 2018. Year of Sale. In 2018, three acquirers have paid greater than 14x trailing multiples, and two have paid greater than 20x trailing. The corporate tax holiday.

Software 173

Software Marketing Scale Acquisition 173

SaaStr

OCTOBER 26, 2023

The SMB markets can test out features that aren’t built to scale yet, and as they succeed, Greenhouse invests in them and rolls them out to Enterprise customers. Now, over the next decade, they need to think about other things their customers do in hiring that aren’t done well and could be scaled. That wasn’t obvious in 2012.

Sales Hiring 281

Sales Hiring AI SMB Scale 281

SaaStr

APRIL 28, 2022

Our second SaaS blog post ever, in 2012 (updated after) was “Want to Understand SaaS? Lazier than almost anyone in sales, even the ones that really only work 20 hours a week. And as your CS team scales, any individual rep may not be able to influence overall NRR all that much. Not VPs, but ICs and some managers.

Customer Success 260

Customer Success Metrics Scale Retention 260

Intercom, Inc.

AUGUST 25, 2021

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Bots have the potential to deliver radical efficiencies to sales and marketing and support teams.

Scale 220

Scale Sales Hiring Branding Investment 220

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. G2’s Original Vision G2 started in 2012, so over a decade. Do you need a second sales team to sell multiple products? Zero cost of sale.

AI Search 245

AI Search AI ChatGPT Scale 245

SaaStock

FEBRUARY 14, 2019

We’ve gathered LatAm’s leading SaaS founders, executives, and investors – as well as a few international faces – for an unbeatable few days of knowledge and networking. He is leading DGF Investimentos’ specialized early-stage investment group – DGF Inova. Talk: Scaling & Exiting: Dreams, Designs & Dramas.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

SaaStock

FEBRUARY 13, 2019

When we announced a few weeks ago that we would be bringing our leading SaaS conference to Asia, and running it in Hong Kong, many locals thanked us for choosing the city. Founded : 2012. TradeGecko integrates sales channels, transportation providers and accounting into one so that businesses can stay on top of their game.

SaaS Payments 225

SaaS Payments Payment Solutions Merchant Services Payment Methods 225

SaaStr

JULY 3, 2020

Rather than having this erratic schedule around hitting sales targets, or hitting releases, that there’s a feeling that just quarter after quarter the company keeps shipping and selling. We had to learn how to do sales and sales marketing and compete in heads up battles against other companies selling similar products.

Software Review 265

Software Review Scale Systems Review Startup 265

Tom Tunguz

SEPTEMBER 9, 2018

Elastic is a Dutch company founded in 2012. I have plotted Mulesoft’s metrics from 2015 and 2016, which was -3 and -2 years before IPO, but the companies were at similar scales. To grow at these rates and at this scale is exceptional. To grow these rates, both companies spend quite a bit in sales and marketing.

Scale 177

Scale Enterprise Revenue Metrics 177

SaaStr

JANUARY 26, 2022

Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. 705 total employees — with 309 employees in sales & marketing, 166 in R&D. And fairly sales-heavy, at 43% in sales and marketing. Not great but OK.

Scale 189

Scale SMB Enterprise Pricing 189

SaaStr

MAY 22, 2019

Hubspot is an inbound marketing and sales software company based in Massachusetts. Prior to this, he was a Venture Partner at Longworth Ventures, VP of Sales at Groove Networks (acquired by Microsoft.). He then moved on to co-found Socialcam in 2012, participated in Y Combinator and eventually sold to Autodesk for $60M.

Scale 169

Scale Leadership Consulting Software Development 169

SaaStr

AUGUST 12, 2020

So, the company starts getting divided up into functional areas, or silos, product management, sales, customers support, marketing and so on, and this siloing of the org chart I think means that not everyone knows what everyone else is doing, and there’s a general feeling of disorganization or chaos in most startups. billion dollars.

Startup 293

Startup Software Review Scale Systems Review 293

SaaStr

JUNE 15, 2020

Tomorrow as part of Algolia’s SaaS Expert series I’ll be talking about scaling top SaaS companies. Come join us for an open discussion on how to scale faster and better here ! Register here: [link] pic.twitter.com/E8LmXuEYge. — Algolia (@algolia) June 9, 2020.

VP of Engineering 149

VP of Engineering Marketplace as a Service Scale SaaS 149

Tom Tunguz

NOVEMBER 10, 2018

It’s the best M&A market in the last seven years for $1B+ sales with six. 2012 witnessed 3 acquisitions. The shift to the cloud has happened at a greater scale than most legacy software businesses estimated. Congratulations to the Qualtrics team! Let’s put the 2018 acquisition environment into context.

Scale 162

Scale Acquisition Cloud Software 162

SaaStr

NOVEMBER 12, 2019

We sold the business in 2012. SalesLoft, why was that Pardot, I tried to recruit this guy, Kyle Porter, to come run sales at Pardot. Let’s be 50/50 co-founders and let’s start a company in the sales space.” Product number three for SalesLoft is today’s product, sales engagement software.

Sales Recruiting 201

Sales Recruiting Scale Outsourcing Services Sales Hiring 201

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. She “stumbled” into it, as she told us, first as one of the earliest sales hires of Eventbrite, where she stayed for four years, and then into Slack in early 2015 as the first sales rep in the Bay Area.

Scale 118

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 118