SaaStock

JANUARY 25, 2019

Founded : 2012. Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. Omie is the only SaaS company figuring among 100 fastest growing SMB in Brazil, according to Deloitte Consulting, ranking #3. Founded : 2012. Founded : 2012. Founded : 2012. Tienda Nube.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Tom Tunguz

OCTOBER 21, 2017

In 2012 ChiefMartec landscape counted 350 vendors selling to sales and marketing. Segmentation - focus on SMB, Mid-Market, or Enterprise, to play where competition isn’t present. Venture capitalists have financed many of those businesses. Over that 20 year period, annual SaaS investment has increased 20x, peaking in 2014 at $7B.

Venture Capital 189

Venture Capital SaaS Machine Learning Artificial Intelligence 189

SaaStr

SEPTEMBER 14, 2023

SMB is more transactional, and Enterprise reps need to be subject-matter experts, know the industry, the workflow, the competition, etc. At SaaStr, Lemkin has written one post a day since 2012, and it used to be two pieces. The Takeaway: If you don’t hire someone or deeply become the VP of Sales yourself, it won’t work.

Outsourcing Services 292

Outsourcing Services Sales Hiring Scale Sales Recruiting 292

SaaStr

AUGUST 30, 2023

G2’s Original Vision G2 started in 2012, so over a decade. You can filter your search by industry, whether you’re SMB, mid-market, or Enterprise, etc. Keep reading to learn how this $1B+ valuation SaaS company stuck it out through a long, slow slog in the beginning and has become the largest software marketplace today.

AI Search 245

AI Search AI ChatGPT Scale 245

SaaStr

JANUARY 26, 2022

They started as pay-as-you go and pretty SMB / PLG. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. Put differently, their $100k+ customers grew 58% in 2020, much faster than the overall base. But it sure is enterprise today.

Scale 189

Scale SMB Enterprise Pricing 189

Tom Tunguz

AUGUST 26, 2014

HubSpot is the second fastest SMB SaaS company to IPO yet, achieving the mark within 8 years. Most other SMB companies, defined for this analysis as having an ARPC of less than $15,000, took at least one more year to go public. Impressively, HubSpot has been able to record much faster revenue growth than other SMB SaaS companies.

Benchmarks 113

Benchmarks SMB Metrics SaaS 113

SaaStr

JUNE 3, 2020

And I was very inspired when we were starting G2 back in 2012, by this quote from Mark Andreessen, most of you know him, but he was the founder, originally, of Netscape, Mozilla, and really started the whole internet revolution with the browser. It’s most severe in the SMB world. It’s growing tremendously quickly.

Software Review 260

Software Review Scale Technical Review SaaS 260

Tom Tunguz

JANUARY 14, 2015

Based in New Zealand, Xero has built a widely adopted small-to-medium business (SMB) accounting solution that counts 371,000 paying customers, a figure that grew 76% in the last 12 months. First, Xero is a glowing example of a successful SMB SaaS company. Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014.

Benchmarks 100

Benchmarks Metrics SMB Outsourced Development 100

SaaStr

DECEMBER 1, 2023

Jason has written about the cheat codes for hiring VPs of Sales since 2012 and realized it was worth a deeper dive. But they might want to stick with SMB. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m.

Sales Hiring 163

Sales Hiring Sales Recruiting Sales Interviewing 163

FastSpring

SEPTEMBER 2, 2020

By the time Q2 of 2012 hit, it had dropped by 2%. “In the SMB market, for instance, we had the right sales process in place – but had an opportunity to improve LTV by improving the product to lower churn and increasing our average price in the segment,” he says. In doing so, their LTV tripled.

Scale 148

Scale Payment Methods Payments SaaS Payments 148

SaaStr

AUGUST 12, 2020

We went from zero to 56 million in sales in under four years, and that resulted in a unicorn, we ended up selling the company to Microsoft in 2012 for 1.2 We had SMB mid-market and enterprise teams, so we were attacking all those markets. We were flying the cadence then, and it worked extremely well. billion dollars.

Startup 300

Startup Software Review Scale Systems Review 300

SaaStr

JULY 10, 2021

Nikos : In your case, I understand your company also shifted slightly on the market, like from SMB to bigger customers. Dan Adika : We started in 2012, 400 people, different offices around the world. He deals with everything that was very, very difficult. If anything, I’d say do that a little sooner than you think.

Sales Hiring 265

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 265

BrightBack

APRIL 6, 2020

While it’s difficult to remember when the subscription model wasn’t as popular as it is today, a select few early innovators contributed to a rapid adoption of subscription services and goods, which reached a tipping point in 2012. That record gets broken nearly every day with some days jumping as much as 166%.

Payment Features 59

Payment Features Subscription Retention Payment Methods 59

Chart Mogul

OCTOBER 9, 2020

While 2012 saw notable SaaS experts questioning the Freemium model , fast forward to 2020 and buyers now expect to have access to a free, ungated version of a product, or at the very least, access to a free trial. Primarily because it fails to attribute future gains as customers land, expand, and grow with you.

Scale 83

Scale Churn Metrics Acquisition 83

OpenView Labs

MAY 29, 2020

If you bought Workday stock at a 30x revenue valuation with a five-year hold in mind shortly after its 2012 IPO, you’d have had a great 2013 (+50%) but then the stock would have sat flat in your portfolio in 2014, 2015, and 2016. Over that same period, though, Workday grew revenues at a 55% CAGR (between ’12-’16).

Marketing 52

Marketing SMB Benchmarks Pricing 52

SaaStr

OCTOBER 22, 2019

So it’s [inaudible 00:19:14], we help SMB access, under economic incentives from the government, city contractor. We have customers who borrowed from us in May of 2012 that are borrowing more today than they did then. How do you become a partner of Kabbage? Well, I mean we’re right here. You can come talk to me afterwards.

Payment Methods 124

Payment Methods Outsourcing Services SaaS Payments Business 124

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Chart Mogul

OCTOBER 9, 2020

While 2012 saw notable SaaS experts questioning the Freemium model , fast forward to 2020 and buyers now expect to have access to a free, ungated version of a product, or at the very least, access to a free trial. Primarily because it fails to attribute future gains as customers land, expand, and grow with you.

Scale 52

Scale Churn Metrics Acquisition 52

How To Buy Saas

APRIL 14, 2022

It was founded in 2012 by Armand Theberge and Kapil Sharma. SendinBlue is an email marketing solution for SMB (small and medium-sized) businesses that want to send and automate email marketing campaigns, even if they have a limited budget. Let’s get into what this tool actually is in detail via this Sendinblue review blog.

Systems Review 52

Systems Review Software Review Scale Pricing 52

Intercom, Inc.

SEPTEMBER 8, 2021

And that’s because Webflow, even though it’s been around since 2012, it’s all been really driven by the self-serve organic motion that is of course layered on with great customer support and customer service, marketing, amazing product.

Scale 118

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 118

Point Nine Land

APRIL 21, 2021

I co-founded a company called Spotistic back in 2012, which we sold to Uberall in 2015. 5 Lessons learned from growing a PM team in a hyper-growth startup Starting to feel the pain of not having product managers? Intro Hi, my name is Victor. This is an exercise that should be done with input/feedback of the leadership team.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SaaStr

AUGUST 15, 2020

Jason Lemkin: And when I look back, maybe the fourth SaaStr post I wrote in 2012, I was walking, bumming around downtown Palo Alto and the last boarded up retail reopened. We are still heavily oriented to SMB and to entrepreneurs. You say that Shopify is an SMB customer when I see 29%. It’s now West Elm.

Payment Methods 274

Payment Methods Merchant Services Scale Payments 274

Sales Hacker

DECEMBER 29, 2022

I’ve been selling with PandaDoc since 2017, and in my journey from SMB to enterprise AE , I’ve learned solution selling like the back of my hand. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Well, they had a fair point.

Scale 127

Scale Systems Review SMB Software Review 127

SaaStr

AUGUST 26, 2022

Salesforce was a very rudimentary SMB app for a brief period of time, but it was. In terms of when, actually, the timing hasn’t changed since the first SaaStr post here in 2012. ” My point is that even if that’s true, even if some applications are so epic, they’re rarely there in the beginning.

Sales Hiring 246

Sales Hiring Scale Sales Recruiting Scaling 246

SaaStr

JANUARY 28, 2020

And at some point between year 2012 and 20 of the bull run, there may not be as good as it is today. SMB numbers are harder to get with, but it’s like 60 or 70 for SMBs. This is the best of times in SaaS, right? We’re 11 years in the bull run. Any thoughts? Aaron : That they know about.

Sales Hiring 247

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 247

SaaStr

MARCH 20, 2020

318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. This episode is sponsored by TaxJar. At best, everybody says it’s okay. I pay for books, I get some books, I guess.

SMB 228

SMB Scale Startup Marketplace as a Service 228

Sales Hacker

DECEMBER 10, 2024

35:30) Optimal team structures for SMB sales organizations. (52:25) This is 2012 when I met Scott Wolf, the founder. And that made it a lot easier for me to build the SMB sales motion that we ended up being the core sales motion that we built at Levelset. 53:46) Debunking the myth that cold outreach is dead. (57:57)

Scale 116

Scale Sales Hiring Scaling CTO Coach 116

Sales Hacker

MARCH 10, 2025

The early days When Martin joined Levelset (formerly ZLien) in 2012, the company was a far cry from the high-growth SaaS business it would eventually become. By the time Levelset was acquired by Procore for $500M, they had: A well-defined SMB and mid-market sales motion. One shift unlocked $500k per month in expansion revenue.

Scale 74

Scale Sales Hiring Scaling AI Search 74

Kellblog

JANUARY 5, 2020

While most everyone I knew scratched their head at the enterprise-focused Workday acquiring a more SMB-focused Adaptive, Workday has done a good job simultaneously leaving Adaptive alone enough to not disturb its core business while working to get the technology more enterprise-ready for its customers. The strategic chief data officer (CDO).

DevOps as a Service 75

DevOps as a Service Blockchain Technical Review AI Search 75