The Angel VC

DECEMBER 20, 2013

[Update 01/17/2015: There's a new company called ChartMogul ( which we invested in ) which makes it easy to get a real-time dashboard similar to the template below. Check it out! ] [Note: This post first appeared as a guest post on the blog of Totango.

Startup 199

Startup Customer Lifetime Value SaaS Metrics 199

The Angel VC

NOVEMBER 29, 2013

Equally important is your retention , usually tracked by measuring churn (the inverse of retention), since your CLTV (customer lifetime value) is a direct function of how much you charge your customers and how long they stay on board. With that caveat in mind, the typical range that we’re seeing is between 5% and 25%.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

Valuize Consulting

NOVEMBER 25, 2024

As the popular saying goes ‘‘If you can’t measure it, you can’t manage it,’’(Bolsinger 2015). In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. 355-398, DOI: [link].

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

Stax

MARCH 18, 2025

Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customer lifetime value. Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

OCTOBER 20, 2023

The value-first approach, which characterizes PLG companies, translates into greater user engagement and satisfaction. The latter two are often linked with higher customer retention , which goes hand-in-hand with higher customer lifetime value (CLV). It literally makes their lives better.

Scale 98

Scale Customer Lifetime Value SaaS Acquisition 98

Baremetrics

SEPTEMBER 15, 2021

Since 2013, Microsoft has released two new versions, Office 2016 in 2015 and Office 2019 in 2018. In order to get more money from their existing customers, Microsoft had to sell whole new versions of Microsoft Office, and discontinue the old version. Don’t ask me why those numbers stopped lining up!)

Payment Features 95

Payment Features Payments Payment Solutions Subscription 95

Chart Mogul

MARCH 6, 2018

in 2015 to €5.32 How much money do I make from my customers? Customer Lifetime Value (LTV). First of all, how long do customers stick around on average? We can calculate customer lifetime as: 1 / customer churn rate. Average Revenue Per Account (ARPA). TL;DR: ARPA is down from €6.84

Metrics 75

Metrics Payments EKS (Elastic Kubernetes Service) SaaS Payments 75