Unbounce

OCTOBER 1, 2019

What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. Meet Ari Gayer and Shivanie Barapatre, core members of the customer acquisition crew at Zola.

Scale 111

Scale Marketing Underperforming Technical Team Merchant Services 111

Chart Mogul

APRIL 29, 2021

It also extends to our customer acquisition and sales strategy. In a recent Act-On and Demand Metric study completed in Q2 of 2016, less than 20 percent of mid-size B2B companies relied on solely inbound or outbound strategies; 84 percent of respondents used some mix of both. More than 90% of our leads come through our 14-day trial.

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59

Chart Mogul

APRIL 29, 2021

It also extends to our customer acquisition and sales strategy. In a recent Act-On and Demand Metric study completed in Q2 of 2016, less than 20 percent of mid-size B2B companies relied on solely inbound or outbound strategies; 84 percent of respondents used some mix of both. More than 90% of our leads come through our 14-day trial.

Scale 52

Scale Sales Hiring Strategy Underperforming Technical Team 52

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. How have you altered and developed as a CEO do you think?

Sales Hiring 133

Sales Hiring Scale Outsourcing Services CTO Hire 133

OpenView Labs

JANUARY 29, 2020

I actually wrote about the phenomenon , which I called ‘The Slow Death of Freemium’, back in 2016. Freemium Model for SaaS – The Good, The Bad, and The In-between. Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. How to optimize your freemium model.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Upscope

JANUARY 10, 2019

Companies developing their idea and in the early stages of generating revenue will see these metrics bounce around like an oompa loompa. Buffer's metrics Captured on 5th April 2016 via former co-founder of Buffer , Leo Widrich. Seen on an annual basis, a 10% customer churn is bad. 50 of them cancelled in that month.

Metrics 40

Metrics SaaS Underperforming Technical Team Churn 40

Intercom, Inc.

NOVEMBER 11, 2021

We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding. Samuel Hulick: I actually started as a full stack developer. Back in those days, and this was like over 10 years ago, the developer would get a Photoshop file that had all of the different interface elements.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

SaaStr

DECEMBER 3, 2020

As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader. In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom.

Scale 170

Scale Sales Hiring Sales Recruiting Sales 170

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. Yes, Slack started off with no sales team. Yes, Dropbox started off with no traditional sales team. Back in 2016, this is exactly the situation Stripe found themselves in.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

SaaStr

MARCH 20, 2019

Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce and Techstars just to name a few. What does Jeff mean when he says, “the developer first approach is a maturation of the supply chain of software?” Just to name a few. Harry Stebbings: As for Jeff.

Underperforming Technical Team 129

Underperforming Technical Team Development Software New CTO 129

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

FEBRUARY 26, 2019

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. Ryan Smith: The backstory here is we turned down an acquisition offer for $500 million in 2012. And the team deck doesn’t say who the CEO is? Ryan Smith: No.

Acquisition 123

Acquisition Sales Recruiting Scale Sales Hiring 123

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Turns out a founding team of six MBAs creating a full suite of products sold solely to SMBs can become a multi-million dollar public company in nine years – and continue growing rapidly ($77.6 million in 2013 to $115.9

Part-Time VPE 228

Part-Time VPE Technical Cofounder CTO Hire New CTO 228

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 135

Scale Sales Recruiting Sales Hiring VP of Engineering 135

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. They were clearly property management and software development, and as someone that was hired to accelerate Buildium’s growth I immediately saw countless opportunities to grow the company by moving into new markets. We mostly succeeded. I’m proud of all that.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Sales Hacker

FEBRUARY 7, 2018

Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. If the same team keeps performing at the same growth it will achieve $2M in year 2 – whilst the renewals come in at 100%.

Scale 93

Scale Growth Hacking Scaling Sales Hiring 93

User Pilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. A practical example of a dual-axis chart usage In this example, the dual-axis chart compares sales values and profit margins for each year – from 2016 to 2021. Analyzing team performances.

Data 93

Data Scale Payment Features Trends 93

Navint

FEBRUARY 20, 2019

Earlier this year, we welcomed Sean Joyce to the Navint team. Sean has over 15 years of expertise in recurring revenue technologies, most recently hailing from Salesforce where he was a senior member of the product marketing team responsible for Salesforce CPQ & Billing.

Payments 53

Payments Technology Scale Revenue 53

yoursales

DECEMBER 19, 2022

Which problems are the most pressing for your and your B2B sales team? Which processes can and need to be powered by technology for you and your team to sell more? Trends which MAY impact your Sales Stack in 2023 Sales is in constant development. What customers want is help solving problems. Being a B2B buyer isn't easy.

Scale 86

Scale Sales Recruiting Sales Outsourced Development 86

yoursales

NOVEMBER 8, 2023

Which problems are the most pressing for your and your B2B sales team? Which processes can and need to be powered by technology for you and your team to sell more? Trends which MAY impact your Sales Stack in 2023 Sales is in constant development. What customers want is help solving problems. Being a B2B buyer isn't easy.

Scale 52

Scale Sales Recruiting Sales Outsourced Development 52

OpenView Labs

MAY 13, 2021

That’s why, in a customer segmentation process like the one described in this guide, it’s critical to develop customer segment hypotheses and variables, and then validate them with a well-developed, scientific research process. Stakeholders: The senior staff from the various departments and teams (e.g.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Chargify

AUGUST 17, 2017

Floyd points out that by 1969 Sears was the largest retailer in the world, but 2016 marked “the sixth year of a $10.4 For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Actually, the description isn’t talking about Amazon.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market. Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market. Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market. Tim McCormick: 00:06:56.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sixteen Ventures

DECEMBER 31, 2019

In fact, it was in 2016 I started referring to it not as Customer Success, but as Customer Success-driven Growth, to bring to the forefront the fact that Customer Success is a growth driver; a growth engine. How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

OpenView Labs

AUGUST 27, 2020

Product led growth (PLG) is an end user focused model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. This phenomenon is commonly seen in a few markets: productivity tools (think Calendly , Notion , Zapier or Airtable ) and developer tools (think Datadog , Twilio or Atlassian).

Underperforming Technical Team 89

Underperforming Technical Team Scale Cybersecurity Social Media 89