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The Best SaaS Articles of 2016 From Around the Web

Hitenism

2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. This slide deck comes from Brian’s brilliant SaaSFest 2016 presentation. In a crowded market, you don’t win with marketing, you win with brand. Thomas Smale , How to Value a SaaS Business in 2016.

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What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

SaaStr

Automattic was started in 2005 to democratize publishing, and WooCommerce was purchased in 2016 to democratize e-commerce. Automattic is a behind-the-scenes brand. It’s not meant to be a consumer brand. It’s not meant to be a consumer brand. Now, Woo is an open-source style Shopify and their largest business.

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The Perils and Pitfalls of the “Been There, Done That” VP: Posers and Mercenaries

SaaStr

Third, There are Gems At These Top Brands. Zenefits was the hottest/fastest growing startup from 2013-2016. Look at all the fancy resume exits from Zynga lately. They look like mercenaries to me. Mercenaries leave when the war gets tough, because the pay (the equity) can’t keep up. Not that VP, but their Director.

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We?re About To See a Lot More SaaS Debt

SaaStr

In 2016, Digital Ocean opened a $130m credit facility with Keybanc. . billion in assets under management with large holdings in well known SaaS brands like VMWare, MongoDB, and Citrix. . In 2011, Hootsuite raised $3m in venture debt before raising another $50m in debt from CIBC in 2018. . Don’t VC’s Want This Dealflow?

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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

With the marketing team, there are a lot of the classic functions — brand marketing, product marketing, and partner marketing. At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate.

Cloud 314
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How To Drive Up Your Average Deal Size. And Remember — Almost All Pricing is Relative.

SaaStr

But customers will pay for trust, for brand, and for the best solution. note: an update of a classic 2016 SaaStr post. But if that’s too hard — at least be The Cadillac of Your Space and charge $20. It may sound nutty, and scare your sales team. Price yourself at The High End of Normal, at least. What do you want to sell?

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. In 2016, he co-founded Meetime, an Inside Sales Strategies company and now serves as its CMO, building a powerful branding and content creation operation. and Brazil with process optimization.