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This led to our first meet-ups in 2013 and 2014, the first SaaStr Annual in 2015 , the industry’s leading podcast in 2016, the first SaaS founder coworking space in 2017, and SaaStr Pro , the first learning management system for SaaS founders in 2018. 2016 The Second SaaStr Annual: From Impossible to Inevitable .
After five years at Ernst & Young in New York, she served as Vice President at Citigroup in the Big Apple. After 11 years in finances, in 2016 she became the CFO of Brinc.io, boldly entering into the tech world. Jessie provides invaluable know-how to portfolio companies on cash flow, fundraising, and financing strategies.
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. (And grab the best deal ever on 2021 Annual tickets here ).
Given that their guidance is so universal — both for people just stepping into new roles and those at fast-paced companies like Buffer — I thought I’d share their wisdom here. I've always been one to jump on the new thing as soon as I discover it. Social Media is always changing, and platforms come and go.
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. For Slack, that was clearly the engineering and dev communities, who love new tools.
Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Why You Need to Review Your Pricing Strategy Today (and How to do it Right).
Does a new senior member have the right to challenge a historical decision made by a junior developer? We needed a CTO. If the challenges around hiring a senior developer late in the game are high, hiring a CTO can be even tougher. But we can hire 3 x junior developers for the cost of a CTO!” Let’s talk about the CTO.
And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy. Kevin: Absolutely.
Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce and Techstars just to name a few. Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Just to name a few.
Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. When we were acquired in 2016, it was about 30,000 employees. What is the strategy that we have at the company level? How does this change when selling to SMBs vs enterprise? *
It’s the kind of notoriety that is leading to a wave of consumption pricing for new software companies and causing established companies to consider whether they too should switch to a usage-based model. Would a consumption pricing strategy be a differentiating advantage for you, or would you just be following the crowd?
Why does Paul believe that the builders are the new pro athletes? Paul Rosania: I think my stock line post-2016 is, “Forgive us, we knew not what we were doing at the time.” So product strategy decisions, vision documents. In a COVID world, where employee appetite is actually pretty high to try new tools.
Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene.
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