Remove 2016 Remove Sales Hiring Remove Software Development
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. To be honest, I wasn’t enormously enthusiastic about this—I’m not techy, so working for a software company wasn’t particularly appealing to me. We could branch out into commercial property management.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

Fundamental sales rules apply, too: The more context you provide about the problems your product solves, the more likely your audience will buy it. For example, your email to a veteran IT director with 30 years of experience in the manufacturing field shouldn’t sound the same as the one you send to an up-and-coming software developer.

Scale 87
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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years.

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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. For instance, it may be worth investing extra money in paid distribution when running a sale. How do I know?  Consider your marketing goals, too.

Strategy 129
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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Usually, it requires an outbound sales motion. The last point here is that hiring can really be a big lever. I think it’s a really staggering stat.

Cloud 113
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. At what point will you introduce Sales into the buyer’s journey? . Metrics: What’s your target win rate for sales opportunities? .

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

And we ended the day with an incredible combo of the hottest app at that time (and one of the hottest ever), Slack, who likely was around $30m ARR or so … and hadn’t yet added a sales team! I’m like, “Where can I talk to a sales rep?” Can you get to $100 million without a sales team, do you think?

Scale 363