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Let’s go back in time … to early 2016. At SaaStr Annual 2016, in February, all the VCs were discouraged. “Unicorns are over,” they said. And a few years after that, it’s at the time smaller, scrappier, SMB competitor called HubSpot … grew into the $15B+ giant we all know and use today.
Today, just 2 years after that, Hubspot in a very similar space (just more SMB) and with very similar revenue, is worth $18B. 2016: IPO at $1.15B market cap. But take a look at these examples: Marketo (and Hubspot): Founded 2006. Marketo IPO’s in 2013 at $700m market cap. Vista buys Marketo for $1.8B That’s 18x.
Shopify’s first quarter revenue: Q1 2021: $989 million Q1 2020: $470 million Q1 2019: $321 million Q1 2018: $214 million Q1 2017: $127 million Q1 2016: $73 million Q1 2015: $37 million Q1 2014: $19 million Q1 2013: $9 million. While Shopify’s enterprise offering, Plus, is doing extremely well, SMBs grew even faster. Still a lot.
2016 has been a year where knowledge has become freely available for anyone interested in knowing about all things SaaS. This slide deck comes from Brian’s brilliant SaaSFest 2016 presentation. SMB-focused companies often find growth by going upmarket. Thomas Smale , How to Value a SaaS Business in 2016.
Big Bet #4: Go After Bigger Fish — Overlay Field Motion Over Inbound People often assume inbound is all SMB, but one of the things Freshworks realized early on is that you can close larger deals with inbound. The average SMB customer would buy 4-5 seats of Freshdesk. Inbound isn’t just about SMB customers. The lesson?
Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.
Between 2016 and 2023, you see the ACV (average contract value) going up and up. That was the result of an operational motion of building a company that, in the beginning, was meant to address SMBs. They started via SMB and are now serving the Amazons of the world. Instead, it was growth at all costs.
The story behind Fleetmatics and Geotab illustrates the way two companies pursued the SMB logistics market in radically different ways, but built roughly similar sized businesses. Based in Massachussetts, the company generated $320M in revenue in 2016. and 14% in net income margin in 2015 and 2016.
It’s an SMB SaaS company in the healthcare technology vertical. My velocity lane, PatientPop’s SMB SaaS, eight units a month, $13,500 contract. If you’re an SMB SaaS business, I would recommend hiring SMB SaaS salespeople. How do you switch between say the SMB and the mid market? Hey everyone.
They started as pay-as-you go and pretty SMB / PLG. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. Put differently, their $100k+ customers grew 58% in 2020, much faster than the overall base. But it sure is enterprise today.
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. “From Day 0 to IPO: What Went to Plan, What Most Certainly Didn’t” at SaaStr Annual 2016 from saastr. And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut.
Omie main goal is to bridge the efficiency gap in Brazilian SMB, helping customers to be more prosperous. Omie is the only SaaS company figuring among 100 fastest growing SMB in Brazil, according to Deloitte Consulting, ranking #3. Founded : 2016. CEO : Marcelo Lombardo. Founded : 2013. Based in: São Paulo, Brazil. MediConecta.
She has won various awards such as Top Sales Leader, TAG One in a Millenial Awards 2016 and Power 30 Under 30 winner 2016. She helps SMB companies drive growth by incorporating the newest research and best practices to enable business owners to bring about sustainable change that leads to growth.
In 2016 Randy was on track to grow the business from $4M to $6M with a big deal that could take it close to $7M. However, the growth accelerated substantially in 2016. Pursue new accounts for example from SMB to Mid Market to Enterprise. A formidable feat celebrated with a new round of funding. Randy was let go in July.
So up to 100-150K and SMB, we’re at 2K. The next stage was we hired more junior people who would do the first call and work on SMB accounts and we would have the more senior work on mid-market and enterprise accounts. So we had SMB, mid-market and enterprise. End of 2016 about 10. We’re low six figures.
In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world. He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. We are super excited to have you, Bill. Welcome to the show.
Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower. SMB businesses just go out of business much more frequently, and so their gross retention numbers are going to be lower.
Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). Maximizer CRM – Grow with Confidence.
We led their Series B funding in November 2016 and subsequent Series C in November 2017. hasn’t just attracted very small, SMB customers. He shared five key lessons that he and his team learned along the journey to incorporate a self-service channel into their go-to-market. As a disclaimer, Logz.io is an OpenView portfolio company.
Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). Hubspot CRM – Close More Deals with Less Work.
Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). Maximizer CRM – Grow with Confidence.
If you bought Workday stock at a 30x revenue valuation with a five-year hold in mind shortly after its 2012 IPO, you’d have had a great 2013 (+50%) but then the stock would have sat flat in your portfolio in 2014, 2015, and 2016. Over that same period, though, Workday grew revenues at a 55% CAGR (between ’12-’16).
Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). One Simple Price. Ninjodo – More Sales.
Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). Maximizer CRM – Grow with Confidence.
Mimiran – More Leads and More Deals for SMB Services Business. Mimiran – More Leads and More Deals for SMB Services Business. Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). InsideView – All the data and intelligence you need to drive from lead to revenue.
The scrappy-yet-effective SMB stack. There are newer breeds of SaaS now aiming to offer “full-stack” software, targeting SMBs. For SMBs, big all-in-one solutions have usually been out of reach in terms of cost. Related posts: SaaS Q&A: What opportunities are there in 2016 & beyond?
Back in 2015 or 2016, we learned at Slack that we were going to be hiring a VP of Sales. I helped to build out our EDU org, our non-profit org, our SMB org, our compete programs, our outbound motion, and all of these things are actually all now full functions today at Slack. We’re doing so well.
Case Study: Fitbit Wasn’t a Good Fit LifeHacker features a Fitbit to Initial State tutorial , August 5, 2016 In a previous post , I talked about how we (Initial State) hit content marketing gold with a smart beer fridge tutorial. Decision maker ?—?Does Does a lead have the power to make the final purchasing decision? Target market segment ?—?Does
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. A limited budget and the fact that you’re trying to build a brand from the ground up means your content strategy is probably going to look pretty different from that of a large enterprise, or even an established SMB.
A lot has changed since Harry Stebbings launched podcast #001 2016 with Tiago Paiva, CEO of now decacorn Talkdesk, but SaaStr is still on the same mission. With 500+ episodes and almost 5 years behind us, we thought this would be a fun time to share the Top 25 episodes of all time. 1 SaaStr 221: HBS Sr.
Do this too early, especially in mid-market and SMB and “mixed” (S/M/L) sales, and the sales team often just doesn’t work as hard the first two months of the quarter — and can struggle to make it up the last month. But it does get there. It’s glorious in fact.
From start-ups to leading companies, Andreas has successfully reinvented the importance of Customer Success for several companies, including Apple’s SMB market. If that’s not enough to establish his magnanimity, he is one of the founding members of Gain, Grow, Retain , and a Strategic Advisor at CSTuners. Don Peppers. Emilia D’Anzica.
And honestly, right now literally is the worst time to raise VC funding I can think of since 2016. The closer you are to B2C and, to some extent, eCommerce, you’re going to see more impacts in SMB, and in infrastructure, cloud and enterprise you’re going to see less. SMBs are doing that every day.
Aaron : 2016. Jason : 2016. SMB numbers are harder to get with, but it’s like 60 or 70 for SMBs. Aaron’s going to talk about what in a few minutes? Aaron : The playbook for reigniting growth. Jason : All right. So, Aaron and I wrote a book together in 2014 or something. We wrote a book together.
And so, as you can imagine, some of it landed, most of it didn’t early on, but we skipped the whole go from SMB to mid-market to enterprise and just went SMB transactional right after the Fortune 500. When we were acquired in 2016, it was about 30,000 employees. How do I understand the product itself?”
From the very first episode with Tiago Paiva, Founder, and CEO of now $10B Talkdesk to Mark Roberge, our most downloaded podcast episode of all time , our podcast has been host to the very best in SaaS since 2016. And at scale, you pay 3x-5x bookings for SMB-enterprise. There’s inflation in sales comp in “the middle”. 3X, 4X, 5X.
Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce, and Techstars just to name a few. How does the creative plan to get the message to the target customer change dependent on SMB vs enterprise? Where does Sara see most people go wrong here? *
What I will say is different than perhaps SMB is that, in the Fortune 500 with enterprise customers, your contracts are either churning, renewing at flat, or expanding. It’s that 12 to 18 month sales cycle versus the two to three month SMB contract. Jessica Lin: Yes, I do think that’s a general good rule of thumb.
Mimiran – More Leads and More Deals for SMB Services Business. Radius – [link] (Find SMBs in the US). Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). ContactOut – [link]. InsideView – [link]. LeadDoubler – Engage Web Visitors With Interactive Content – leaddoubler.com.
Mimiran – More Leads and More Deals for SMB Services Business. Radius – [link] (Find SMBs in the US). Retired from the Sales Stack Tools list: Brisk – Save Time Do More ( shut down July 1st 2016 ). April 11th 2016 ). CrystalKnows – Understand your customers better than your competitors do. InsideView – [link].
Finally, prior to HelloSign Whitney spent close to 5 years at Box where as SVP Global Marketing & GM Enterprise she took on all of marketing globally for Box and was responsible for reshaping the company brand from SMB to enterprise. Whitney Bouck: Well, I started in SaaS really at my time at Box, which I joined in early 2016.
It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Julie Maresca is the Head of Enterprise Sales for North America at Slack and has been with Slack since 2016. What is your best piece of career advice for women in sales? You deserve to be happy at work and there is no prize for suffering.
Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. And before that he was the CEO and co-founder of DataHug, which was acquired by Calidus cloud in 2016. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. I mean, moonshot projects sound pretty fun.
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