Remove 2016 Remove Software Development Remove Strategy
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The 18 Awesome Women of SaaS in Asia

SaaStock

After 11 years in finances, in 2016 she became the CFO of Brinc.io, boldly entering into the tech world. Jessie provides invaluable know-how to portfolio companies on cash flow, fundraising, and financing strategies. She is also an active tech investor in Asia, complementing the financing with business development insights.

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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Resources

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Strategy 130
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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

For example, your email to a veteran IT director with 30 years of experience in the manufacturing field shouldn’t sound the same as the one you send to an up-and-coming software developer. Start by using these strategies: 1. Avoid defaulting to a vague list of bullet points. Invest in great content. DON’T: Overdo it.

Scale 85
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

I was one of the first 10 or so employees at the company, and over the next five years I was given a remarkable amount of freedom to try new growth strategies, to succeed, and to fail. I was given free reign to try just about any marketing strategy I wanted, so long as we kept our eye on this market. We mostly succeeded.

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Chili Piper’s Co-Founder Alina Vandenberghe on bootstrapping your way to success

Intercom, Inc.

In 2016, she created Chili Piper with her husband Nicolas and poured in everything she had learned over the years. In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. Alina: Yeah, that’s right.

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How Content Marketing Can Help Increase Hourly Rate of Your Custom Software Company

Kraftblick

in 2016 to 11.9% Clearly, outsourcing is becoming more popular, and businesses engaged in outsourcing software development are seeing increasingly lucrative opportunities. We help software companies build lead generation systems. Leads don't just pop in. We have it all. Ready to start? Let's talk!