2017 Acquisition Marketplace as a Service 
Intercom, Inc.
MARCH 22, 2018
Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million
Intercom, Inc.
MAY 10, 2018
I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.
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Hitenism
DECEMBER 26, 2016
Work backwards from there to get your pricing model and acquisition channels. In 2017, companies will find success by getting back to basics and focusing on the “service” part of Software as a Service. In a self-service SaaS, you rely on customer success drip emails to generate your upgrade revenue.
Sales Hacker
OCTOBER 13, 2020
Why it’s hard to build a two-sided marketplace [13:38]. And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. And the other thing I learned is it’s very, very hard to build a two-sided marketplace, Sam. Show Introduction [00:10].
SaaStr
APRIL 30, 2022
Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model.
Intercom, Inc.
JULY 21, 2022
We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition. We spent most of 2017 building it out. Chasing free customer acquisition. A transactional marketplace like Uber, where riders can actually use it every day for commuting, is very nice.
Casey Accidental
OCTOBER 24, 2022
Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.
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