Remove 2017 Remove Acquisition Remove Underperforming Technical Team
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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Every week, there are significant new developments in tech. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” If you grew by acquisitions that drove immediate growth, whatever you buy has to grow 20%, too. You can’t sell hype. Gong is best-of-breed.

Scale 311
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The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO

SaaStr

The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. You might have to rebuild your marketing team. Optimize your acquisition funnel.

Scale 306
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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy?

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The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)

SaaStr

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 159
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Customer Acquisition Cost (CAC). & The second constituent there is the developer. Why do developers love SaaS products? Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Transcript.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

Tara joined the company in 2017 and has been instrumental in helping the company scale and retain more customers through a unique customer-centric approach to marketing. . Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way.

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Stripe’s Will Larson on engineering and infrastructure management

Intercom, Inc.

Will Larson has managed infrastructure teams for some of the biggest names in software. Partnering with the Infrastructure, Data and Developer Productivity teams, his group builds the tools that support every Stripe engineer and keep Stripe reliable and performant. Today he’s leading Foundation Engineering at Stripe.