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SaaS Freemium Model: What Works, What Doesn’t?

Incredo

Dropbox’s annual revenue for 2018 amounted to $1.392 billion (25%+ more than in 2017). #4 When you have developed a lead nurturing strategy to convert your freemium users into paying customers (doesn’t work when you don’t keep in touch with them). 4 SurveyMonkey is an online tool to create surveys, polls, and quizzes.

SaaS 236
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The metrics behind Spotify’s IPO

Chart Mogul

How much money do I make from my customers? year-over-year in Q4 2017). Revenue is growing faster than the company’s costs, so Spotify’s gross margin is increasing — it rose from 16% in 2014 to 21% in 2017. These grew by 27% year over year in 2017. Customer Lifetime Value (LTV).

Metrics 75
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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & So if you look at the August 2017 column, they have quite a few numbers here. Revenue per customer is 17 dollars. MRR, obviously. Or maybe ARR, depending on your model. & a few others. Transcript.

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How to categorize expenses in a SaaS startup

Baremetrics

Given you probably just finished closing your books for 2017, it’s a good time to introduce changes to plan for the coming year. After all, as a startup founder, you want to have a solid idea of what your true gross margins are and what it actually costs to acquire a customer! Next, we set up your Sales & Marketing (S&M) costs.

Startup 81
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SaaS Metrics Refresher #4: Expansion

Chart Mogul

There isn’t much in the way of benchmarks on SaaS expansion rate, but the 2017 Private SaaS Company Survey from KBCM Technology Group and forEntrepreneurs does give some insights into the proportion of revenue coming form expansion: Source: forEntrepreneurs. SaaS Metrics Refresher #5: Customer Lifetime Value.

Metrics 63
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Announcing the Vindi ChartMogul integration!

Chart Mogul

ChartMogul founder Nick Franklin presenting at Assinaturas Day 2017 in Sao Paulo. It gives Vindi customers access to all of ChartMogul’s advanced reporting and analytics, including: Monthly Recurring Revenue (MRR). Customer Lifetime Value (LTV). Churn rates. Segmentation. Cohort analysis.

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Our SaaS Start-up's Expenses, Equity Allocation, & Marketing Results After Three Years

Outseta

2017 2018 2019 Total. While it’s premature for us to calculate a meaningful customer lifetime value, we think this cost per account sign-up bodes really well for the future. Forte fees are payment processing expenses that have grown significantly over 2018 as we’ve processed more subscription payments.