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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

Determine the skills you want and how you’ll discover them in an interview. This was around 2017, and CS became simpler and focused on post-sales, retention, and reduced churn. This revenue chart is 2017-2021 before Braze IPO’d. Think about what you want a CSM to be: technical, customer-facing, or have industry experience.

Scale 291
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How to Drive NRR Over 100% With SMBs

SaaStr

There’s one theme we’ve reiterated over the years, at least since 2017 or so when we interviewed the CEOs of Twilio and Veeva back-to-back : To grow quickly after $100m ARR, you probably need a second core product. Certainly to grow quickly as you approach $1B. The only question is when.

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When to Go Multi-Product in SaaS

SaaStr

So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? For multi-market, this could be $100m in ARR. For SMB, it could be $20m-$30m in ARR. — Jason BeKind Lemkin #???????????? jasonlk) April 29, 2022.

Scale 307
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10 Secrets to Putting on a Great Event

SaaStr

Secret #2: most CEOs do not want to be interviewed by their VC board members. This took me a while to figure out, but most successful CEOs do not want to be interviewed by their board members. But being interviewed by your “boss” is just awkward, not done right. But that faded in 2017. 1 or 2 is OK.

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Speaker Submissions for 2021 SaaStr Events are Now Open!

SaaStr

In addition, please note that VCs interviewing their own portfolio CEOs are generally discouraged. 1:1 interviews (Ex.: Building a Product Both CIOs and Devs Love; Infrastructure for Non-Devs: What CEOs Really Need to Know in 2017; Grow 10x Faster & Cheaper with Product-Led Growth. They tend to be our lowest-rated sessions.

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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021. billion.

SMB 244
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Reading list: Lessons learned about people management

Intercom, Inc.

But at our 2017 Inside Intercom World Tour he surprised a lot of attendees with a talk about the people aspects of running a fast growing company and the common problems you face as you add more people to your company. It’s available as a video (embedded below), podcast or article , so you can consume it in whatever format works best for you.