7 Thoughts on Building Your First Partner Program
SaaStr
MARCH 29, 2021
Salesforce’s biggest source of new revenue isn’t CRM or even support. It’s partners and platform. And it has been since 2017 or so! It took more than a decade after Salesforce was founded: Shopify’s partner ecosystem is also huge, comprising 20% of its revenue in 2020. But that took time.
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