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Sales Efficiency through Covid : Reading the Tea Leaves for Startups

Tom Tunguz

In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. We can examine the sales efficiency of public software companies to get a sense. Since 2016, the average public software witnessed its sales efficiency winnowed from 52% to 47%, a decline of about 10%.

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How You Can Help Your Sales Team in 2020

SaaStr

If you have a good sales team, they are leaving nothing on the table. If they aren’t — you need a new VP of Sales). Then January 2 will come, and the team will be exhausted, at least the managers will be. Whatever great work the sales team did in 2017 will be 100% behind them on Jan 2. Just harder.

Scale 277
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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

Hiring for Customer Success When Braze was looking for their first customer success hires, you couldn’t find a CSM with seven years of experience in software because those people didn’t exist yet. Every incremental hire with a small team matters, so it’s worth being clear on what you want.

Scale 291
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Hiring Sales Reps: 3 Tips for Better, Faster & More Profitable Sales Hires

Sales Hacker

What’s your approach when hiring sales reps? Companies often hire sales reps who have knowledge of, or even a passion for, the brand’s product or industry — which is great because it gives you a team of “walking brochures” who can spout off all the benefits of your product. The best training for new sales hires.

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10 SaaS New Year Resolutions For You. Pick a Few.

SaaStr

Pick a few that work for you: Get That Key VP Hire Done in Q1. Enough with the excuses for not having hired your real VP of Sales, or that VP of Engineering, or whatever. Hire a real recruiter. Drop other stuff to get this hire done. Drop almost everything else to get that one critical, missing VP hired in Q1.

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Salesforce: “We’re Not Seeing Any Downturn or Deceleration”, Growing 24% at $30 Billion in ARR

SaaStr

And Salesforce noted it’s slowing down hiring, and taking a break from bigger acquisitions, for now. Take it from Gartner, who is now predicting SaaS to grow 20% overall next year to $200 Billion in total sales. This isn’t to say a slowdown isn’t coming, or that some industries aren’t impacted. 2021 $21.25B 2020 $17.1B 2014 $4.1B.

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3 (free) tools to help SaaS founders with their 2017 planning

The Angel VC

(As you can see, I really like placeit.net :) ) In case you haven't started to think about your plan for 2017 yet, now's the time. Growth Calculator This little tool allows you to enter your MRR as of the end of 2016 and a target growth factor for 2017. your conversion funnel, distribution channels and sales team quotas).