Intercom, Inc.

DECEMBER 19, 2019

In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. Well, Bill Gates defines it as the point when the value of the stuff built on top of your product surpasses the value of your product on its own. Intercom on Product: The rise of the keyboard first generation.

Scale 32

Scale Systems Review Education Software Review 32

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

Intercom, Inc.

JANUARY 14, 2019

That’s why we have put together our first ever Intercom reading guide for 2019. We hope this collection of reads that moved us has the same effect on you and that in 2019 you find some nugget of wisdom here that meaningfully influences your thinking, your work or simply how you spend your time.

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

User Pilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Product marketing manager persona example. Built for productivity.”

Product Marketing 105

Product Marketing Marketing Software Review Communication 105

SaaStr

NOVEMBER 22, 2019

By Vivek Ganti, Cloudflare Product Marketing. The Human Attention Span [Infographic], Digital Information World, [link] Accessed August 6, 2019. Speed Matters,” Google AI Blog, [link] Accessed August 6, 2019. Accessed August 6, 2019. Brutlag, Jake. Rodman, Tedd. Dimensional Research.

SaaS 252

SaaS AI Search Mobile Cloud 252

SaaStr

MAY 9, 2024

US restaurant spending hit $1TN last year (up 40% since 2019) and online ordering is outpacing dine-in by 300%, but restaurants are getting squeezed by today’s providers. We couple this with a deep community of leaders in our space and lots of events to create organic connections. #6. What’s an “exit” you’re particularly proud of?

Scale 275

Scale Headcount Travel B2B 275

SaaStr

AUGUST 18, 2019

Sales team: lets move all the best features into the paid product. Marketing team: let's move all the free features into a free trial. — Jason Lemkin (@jasonlk) August 16, 2019. Mainly because we loved free editions ourselves, and wanted to push the team to make a product so easy to use, it could be self-provisioned.

Compensation 251

Compensation Branding B2B Engineering 251

Tom Tunguz

DECEMBER 6, 2020

Confluent’s annual recurring revenue more than doubled year over year in 2019 and the company reached a $4.5 Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. billion valuation for its recent $250 million Series E round.

VP of Engineering 232

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 232

SaaStr

JANUARY 30, 2023

Deel overcame these challenges by taking care of these four things: Finding a product focus When Deel got accepted by Y Combinator in 2019, everyone loved the idea but hated the product. The size of your team is inconsequential when you’ve found a product market fit and can demonstrably grow your business. “If

Sales Hiring 278

Sales Hiring Payment Services SaaS Payments Scale 278

Intercom, Inc.

MARCH 28, 2019

Over the course of her 20-year career in marketing, she’s built a series of highly focused, highly efficient marketing teams who are able to have the most leverage in growing a business, and avoid some of the most common traps CMOs fall into. We sat down with Heather to get her take on what it means to be a CMO in 2019.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

Intercom, Inc.

SEPTEMBER 10, 2020

Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. I think that’s message-market fit. Mark couldn’t disagree more: .

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

SaaStr

JUNE 7, 2023

Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. In 2019, WorkRamp had its first $1M year, then in 2021, its first $1M quarter, followed by the $1M month shortly after. Sometimes it can take longer.” The good news is things finally turned around.

Scale 246

Scale Scaling SMB Marketing 246

SaaStr

JUNE 27, 2024

Remote started in 2019 with nothing: no money and not a very good idea. In 2020, they still didn’t have a finished product until May, when they onboarded their first customer. How Can You Tell When You Have Product Market Fit? Over time, you establish product-market fit and determine how to sell at scale.

Scale 264

Scale Sales Hiring Scaling Sales Recruiting 264

SaaStr

AUGUST 8, 2022

2019) we could mostly count on camaraderie to build organically in the office. 5 Customer Marketing Strategies Guaranteed to Grow Your Business. The Playbook to Multi-channel Marketing and The Art of the Product Launch. Product Marketing Playbook: How to Stand Out from a Sea of Competitors.

VPCs (Virtual Private Cloud) 246

VPCs (Virtual Private Cloud) Scale Sales Hiring Scaling 246

SaaStr

MAY 31, 2024

But tech got so big in the run-up to 2019, and beyond that, they’re just job workers, not pirates and romantics. #2: It might be a website, brand, messaging, podcasts, blogs, or paid marketing. As a marketer, you ask the same thing. What are the top 3 things you’re looking for in marketing?

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Tom Tunguz

DECEMBER 17, 2018

In retrospect, I think there’s one key component missing which is a discussion around product marketing, and I hope to remedy that with a post soon. They span quite a few different topics including marketing, M&A, and financial planning.

Acquisition 157

Acquisition Interviewing Cloud Pricing 157

Sales Hacker

SEPTEMBER 10, 2018

For an early-stage company, in particular, it’s important for the executive team to have demonstrated some semblance of product-market fit and sales success before bringing in outside help. The post 8 Critical Questions to Ask Yourself as You Build a Sales Incentives Program for 2019 appeared first on Sales Hacker.

Sales Hiring 104

Sales Hiring Compensation Sales Payments 104

Chart Mogul

OCTOBER 18, 2019

I have just used it to describe one of the largest and most impressive booths at SaaStock 2019 — a 2-storey giant with an observation deck and a cafeteria on top. I have just used it to describe one of the largest and most impressive booths at SaaStock 2019 — a 2-storey giant with an observation deck and a cafeteria on top.

Scale 71

Scale SaaS Automotive AWS 71

Sales Hacker

MAY 28, 2019

So how do you design a go-to-market strategy that ensures product-market fit stays strong? The post Sales Hacker at SaaStock East Coast 2019: Live Coverage appeared first on Sales Hacker. Panel Discussion: Landing, Expanding, and Growing @ Scale (June 5th, 10:10 AM).

Sales Recruiting 14

Sales Recruiting Sales Hiring Scale Sales 14

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. It makes sense intuitively.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. It makes sense intuitively.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OpenView Labs

DECEMBER 13, 2019

We’ve published over 250 articles in 2019 and we’re proud to have contributors who provide our community with key insights and takeaways in the SaaS industry. 2019 was the year of the End User and the rise of Product Led Growth. What is Product Led Growth? What is product led growth? 2019 Expansion SaaS Benchmarks.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

APRIL 1, 2019

This podcast is an excerpt of Mark’s session at SaaStr Annual 2019. Product market fit, go-to market fit during the experiment stages. Stay tuned for our next Founder’s Favorites episode: April 4. Missed the session? Here’s what Mark talks about: An in-depth guide to driving revenue growth by company stage.

Revenue 113

Revenue Scale Cloud Scaling 113

OpenView Labs

MARCH 29, 2019

Kasey Byrne, VP Marketing, Postman. Having once run product marketing at Mashery, the API management platform now owned by TIBCO, I appreciate how hard it is to build a story in this category. (At The post The Best Pitches I Heard at SaaStr Annual 2019 appeared first on OpenView Labs.

Sales Recruiting 65

Sales Recruiting Underperforming Technical Team Subscription Payment Features 65

Intercom, Inc.

OCTOBER 8, 2020

Tesla’s direct sales business model has driven it to being the world’s leading producer of electric vehicles, with more than 367,000 units delivered in 2019 and revenues of $24.6 For comparison, she reaches for an example outside the software world: car manufacturer, Tesla. Meeting the needs of an enterprise buyer.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

Casey Accidental

JUNE 9, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.

Retention 145

Retention Benchmarks Payments Payment Methods 145

User Pilot

AUGUST 22, 2024

She also studied marketing management at Vienna University and business administration at Shanghai University through exchange programs. Additionally, she completed a Blockchain Strategy Programme at the University of Oxford in 2019. In addition, Maja often appears as a guest speaker at virtual events organized by other companies.

Scale 105

Scale Blockchain Growth Hacking Consulting 105

User Pilot

NOVEMBER 13, 2019

Everyone in the SaaS world has heard about product-led growth (PLG). Essentially, it’s allowing your product to do all the work. It means your product markets itself. All your marketing, all your sales, all your growth is done for you. PLG is what every SaaS company is currently aiming for.

Customer Lifetime Value 69

Customer Lifetime Value SaaS Onboarding Customer Success 69

Chart Mogul

OCTOBER 18, 2019

2 days of talks and meetings at SaaStock 2019 made one thing clear: The industry is moving out of its baby phase and into its Golden Age. I have just used it to describe one of the largest and most impressive booths at SaaStock 2019 — a 2-storey giant with an observation deck and a cafeteria on top. doubling the number of leads).

Scale 52

Scale SaaS Automotive AWS 52

Buffer Resources

MARCH 1, 2024

  For the first time since 2019, that’s going to change.   But, thanks to a series of unfortunate events (notably, a pandemic), more than half of my teammates are in the same boat as me. Buffer is a fully remote, global company; many of us have never been in a room with our teammates.  Ready to dive in? (If

Technical Advisors 21

Technical Advisors Travel Software Engineering Company Culture 21

Kellblog

DECEMBER 3, 2019

I’ve added two columns, one with 2019 actuals and one with benchmark data from our favorite source. While our projected 20% SQL-to-close rate is an improvement from the 18% rate in 2019, we are still well below the benchmark figure of 25% — hence I coded the benchmark red to indicate a problem in this row.

Startup 98

Startup Benchmarks Leadership Sales 98

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale VP of Engineering 264

User Pilot

MAY 1, 2024

Lenny ’s N ewsletter: Top 5 recommendations Started in 2019 as an experiment, Lenny’s Newsletter now has over 670,000 subscribers. Once a month (and each week for paid subscribers), Lenny answers reader questions related to product, growth, and career advancement. He later branched into hosting podcasts , called Lenny’s Podcast.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Baremetrics

APRIL 20, 2020

Cohort analysis is when you draw insights from your cohorts so you can get a better understanding of your product, marketing, onboarding and other parts of your business. From left to right, here’s what you’re looking at: April 2019: This is the “cohort”—customers that signed up for our product in April of 2019.

Churn 96

Churn Retention SaaS Payments Payment Solutions 96

OpenView Labs

SEPTEMBER 17, 2019

Most SaaS startups have a nearly limitless market opportunity, but don’t have the product, engineering, sales or marketing resources to gain traction in the entire market all at once. It is critical to focus, honing your product-market fit in a sub-segment and gradually expanding from a position of strength.

Benchmarks 41

Benchmarks Underperforming Technical Team Scale SaaS 41