SaaStr

AUGUST 30, 2021

Freshworks had about 44,000 customers on June 31, 2020 and now has 52,500 — 20% growth in customer count in a year. Freshservice on its own crossed $100m in ARR in December 2020. 62% of revenue from annual subscriptions. A reminder that, like Zoom , you don’t have to force annual subscriptions.

Scale 361

Scale SMB Scaling Payment Features 361

BrightBack

FEBRUARY 6, 2020

In this report, we've surveyed over 400 subscription businesses to better understand how the industry is approaching and prioritizing customer retention. We found subscription companies have completed a shift in focus toward retention over acquisition, but still struggle to execute and engage their customers across teams and systems.

Retention 120

Retention Subscription Payment Features Payment Methods 120

SaaStr

NOVEMBER 19, 2020

Subscriptions can fuel payments and merchant revenue. As more and more SaaS apps add a payments element, that payments element can really scale over time. We can this clearly with Shopify, which waiting all the way until 2020 to really monetize its partner base heavily. It works for Zoom and Slack, too.

Payments 363

Payments Merchant Services Payment Solutions Scale 363

SaaStr

MAY 8, 2021

Squarespace is at $700m ARR and has 3.7m “unique subscriptions” although it’s unclear how many unique customers that is. Wix is at $1B ARR, worth $15B and added 1 million new subscriptions in 2020. Both it and Wix are a bit murky on customer count vs “subscriptions”, but those are the data we have. More here.

SMB 290

SMB SaaS Payment Features Subscription 290

SaaStr

MARCH 17, 2020

Sendoso previewed the 2020 direct mail and gifting trends from their upcoming “State of Sending” report, scheduled for release on March 31. Blissfully unveiled their SaaS Trends 2020 report, hitting on a few highlights in the virtual presentation. The full report is available at blissfully.com/saas-trends/2020-annual-report/.

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

Subscription Flow

JUNE 26, 2024

Did you know that the Dutch payment processing company Mollie was only able to raise $100 million in 2020 as its growth tech investment? Lo and behold, in no time Mollie became the third largest European payment processor (after the fellow Dutch company Adyen and the London-based Checkout.com). So what happened?

Payment Features 52

Payment Features Payment Methods Payment Services Payment Solutions 52

Chart Mogul

MARCH 30, 2020

So you're building an awesome subscription business — great! Billing is the lifeline of your subscription business. Subscription management platform (optional). A subscription management platform can effectively drive a lot of the pricing model of your product – before we even get to the payment transaction.

Payment Solutions 90

Payment Solutions Merchant Services Payment Features SaaS Payments 90

FastSpring

JUNE 13, 2024

Currently, Apple Pay is enabled on 78% of all iPhones and saw 100% growth from 2020 to 2022. By enabling Apple Pay, sellers can tap into a vast pool of buyers within the Apple ecosystem who are more likely to complete purchases when this payment option is available.

Payment Methods 158

Payment Methods Payments Payment Services Payment Features 158

SaaStr

OCTOBER 14, 2021

And 100 by 2020 and 200 by 2021. 90% of GitLab’s customers pay by subscription — but most still self-manage the deployment. GitLab’s SaaS revenues are still just 20% of their revenues, although that’s up from 9% in 2020. We may see this more often. #4. First $100k customer in 2017. Then 20 by 2018.

Outsourced Development 67

Outsourced Development Software Development Innovation Cloud 67

Baremetrics

NOVEMBER 4, 2020

Fast forward to today when most software companies use a Subscription as a service (SaaS business model , and things aren’t as simple. You have to deal with recurring payments, multiple pricing plans, annual vs monthly payments, add-ons, variable payments and the list goes on. SaaS analytics tools fill that gap.

Payment Solutions 105

Payment Solutions Merchant Services Systems Review SaaS Payments 105

SaaStr

FEBRUARY 21, 2024

Blackline is one of the leaders in accounting software and invoicing-to-cash. Blackline had consistent growth of 20%+ in 2020, 2021, and 2022. After an incredible run as a solo female founder, Therese Tucker moved to the board a few years back. But when they needed that founder DNA, Therese came back last year. As CEO again.

Payment Features 287

Payment Features Scale Enterprise Software 287

SaaStr

DECEMBER 28, 2019

Q: What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model? Revenue run rate grew from $4 billion in 2012 to an estimated $14 billion in 2020 (!). The post What were the effects on Adobe’s finances when they switched from a licence purchase to a subscription model?

Finance 162

Finance Deferred Revenue Subscription Payment Features 162

SaaStr

MAY 8, 2021

— Jason BeKind Lemkin (@jasonlk) September 4, 2020. Monthly invoices can make things even worse, of course. But getting paid in a simple ACH or credit card payment each month can be magical. Bigger customers usually leave simply because your product doesn’t do enough.

SaaS Payments 312

SaaS Payments Payment Services Scale Payments 312

SaaStr

AUGUST 3, 2022

Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. during peak Covid in Q3 2020. Payments still materially accelerating overall growth to 16%, and predicting revenue growth from payments and merchant solutions to more than double that of subscriptions and SaaS.

Payment Methods 283

Payment Methods Merchant Services SaaS Payments Payment Solutions 283

SaaStr

AUGUST 18, 2022

So there were a lot of SPACs in the peak of the 2020/2021 Boom … and then they stopped when the boom end. Finally a SaaS company (at least sort of) with almost 50% of its revenue from subscriptions. But after year of working at it, Getty Images now gets almost half of its revenue from subscriptions. #2. of revenue. #4.

Payment Features 58

Payment Features Subscription Revenue Scaling 58

FastSpring

JANUARY 19, 2023

Since it joined FastSpring in early 2020, the company has increased its revenue by 628% and is still growing fast. When NitroPack was first getting started, they used PayPal to accept and process payments. “It Their team needs a payment platform that matches their inventive nature and acts as a growth partner.

Merchant Services 147

Merchant Services Payment Services Payments Payment Features 147

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. And SaaS marketers are getting better at all of the above in 2020. SaaS Landing Page Trends in 2020 [A Qualitative Look]. It’s no easy task. But it is possible. million conversions.

SaaS 145

SaaS Software Review Consulting Machine Learning 145

Chart Mogul

SEPTEMBER 17, 2020

Monthly recurring revenue is one of the least exciting topics to take on in 2020. Twitter hive, at @ChartMogul we’ve set out to write the MRR guide for 2020 — something that goes beyond the “How to calculate MRR” that you’re so tired of. — Ilia Markov (@nochainmarkov) August 27, 2020. It is simple (to calculate).

Payments 145

Payments Revenue Payment Features SaaS Payments 145

SaaSX

FEBRUARY 11, 2020

In 2020, your data has never been safer or easier to use, emerging trends have never been more exciting, and we’ve never been more connected to the people around us. It could be argued that the biggest technological advance the 2010s brought was the rise of cloud computing and cloud-based subscription services. Camille Nicita.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

SaaStr

OCTOBER 15, 2020

For example, Sage Intacct is compatible with Salesforce1, allowing Sage to automate the SaaS subscription billing life cycle through features such as subscription changes, automatic billing, flexible pricing, and accurate revenue recognition. #3 If your team wasn’t spread out across the country before COVID-19, it probably is now.

Business 329

Business Marketplace as a Service AI Search compliance 329

Clouded Judgement

JUNE 19, 2024

The graph below shows the median net retention going back to 2020. To calculate implied ARR I take the subscription revenue in a quarter and multiply it by 4. Not every company reports subscription revenue, so they’ve been left out of the analysis (or I’ve estimated their % subscription revenue).

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

FastSpring

DECEMBER 22, 2020

2020 was a year unlike any we’ve experienced before, that tested all of us in ways we couldn’t have imagined twelve months ago. Not only did our customers thrive in 2020, but they also did so at a record level. The isolation, stress, and unpredictability of 2020 were unprecedented. We added three new executives to our team.

Payment Methods 131

Payment Methods Payment Services Payment Solutions Payments 131

SaaStr

JUNE 19, 2024

Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. Toby joined Bitly in 2020 as CEO, and they started to lean in and push hard into the PLG motion. They got great early signal, and it was transformative. It wasn’t good.

Scale 300

Scale Scaling Underperforming Technical Team User Experience 300

Clouded Judgement

OCTOBER 11, 2024

We all know 2020 and 2021 was the year of excessive software buying fueled by ZIRP. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 167

Cloud Cost optimization & reporting GCP(Google Cloud Platform) Software Review 167

SaaStr

SEPTEMBER 22, 2021

The company exploded from 3,000 restaurant locations in 2016 to 40,000 in 2020. Mediocre margins in payments. Fintech is hot, and adding payments to a SaaS solution has turbocharged Shopify, Bill, Wix … and Toast. But Toast sure doesn’t make that much money on payments yet. But it took 6+ years to get there.

Payment Methods 325

Payment Methods Payment Solutions Payments Cloud 325

SaaStr

JANUARY 8, 2021

Snowflake was one of the hottest IPOs in Cloud ever in 2020, rocketing to an $85B+ market cap today! Net net, if your customers want to buy in a consumptive vs. recurring fashion … let them. As long as the NRR is just as high as a subscription model, Wall Street says That’s A-OK today. Subscription or consumption.

Cloud 261

Cloud Payment Features Subscription Enterprise 261

SaaStr

NOVEMBER 26, 2024

He personally emailed every customer who canceled their Zoom subscription to understand their issues. However, he remained convinced that existing solutions weren’t meeting user needs effectively. Yuan’s approach to building Zoom was heavily influenced by his customer-centric philosophy.

VP of Engineering 261

VP of Engineering Software Engineering Company Culture Engineering 261

Neil Patel

SEPTEMBER 4, 2020

In fact, a long and complicated checkout process is the number three reason why consumers abandon their carts in 2020. It’s also vital that the payment gateway is secure because obviously we’re dealing with sensitive data here. This is particularly important in e-commerce where the checkout process needs to be streamlined.

Payment Services 126

Payment Services Merchant Services Payment Methods Technical Review 126

FastSpring

DECEMBER 17, 2020

This will impact taxable sales to customers in our new filing jurisdictions, including; QST in Quebec, Canada – September 2020. VAT in Colombia – September 2020. VAT in United Arab Emirates – September 2020. VAT in Saudi Arabia – September 2020. PST in Saskatchewan, Canada – October 2020.

Merchant Services 78

Merchant Services Payment Methods Payment Features Payment Services 78

SaaStr

JULY 12, 2023

The business exploded during lockdown when in-person tours were more difficult, growing 100% YoY from 2020 to 2021, and the business continues to grow today. Subscription revenue is up just 16%, while services revenues are up 119%. Subscriptions are now down to 52% of revenue, from 60% a year ago. #3. Go Global, folks! #4.

Payment Features 231

Payment Features Subscription Revenue Software 231

Unbounce

NOVEMBER 7, 2019

Take a look at these hand-picked ecommerce landing page examples to make 2020 your best-selling year yet. Industry : Food & Beverage Model : Storefront & Subscription Page Type : Click-Through. Industry : Cosmetic Model : Subscription Page Type : Lead Generation. Example #2: TRIBE. Image courtesy of TRIBE. Very smart!

Sales 145

Sales Marketplace as a Service Payment Features Subscription 145

SaaStr

JUNE 5, 2020

It’s hard to imagine a world where analysis didn’t understand recurring, subscription based revenue for technology products. The company is the poster child for subscription-based software, a model that’s gaining popularity among corporate buyers. This CNET article captures the uncertainty well: .

Venture Capital 297

Venture Capital Technical Review SaaS Scale 297

SaaStr

FEBRUARY 14, 2021

“The Current State of SaaS Companies, Subscriptions and Retention with ProfitWell” Patrick Campbell joined SaaStr for a terrific update from his prior data and report from 2020. Jyoti will be back at SaaStrBuild.com Mar 9-10 so join us there! #10.

Acquisition 241

Acquisition Subscription Payment Features Trends 241

Stax

JULY 9, 2024

In 2019, 77% of US consumers were using at least one type of digital payment system. By the end of 2020, that rose to 78%. What has grown more significantly is the number of electronic payments and alternative payment methods consumers now use. For recurring payments, consider setting up ACH debits.

Payment Methods 163

Payment Methods Payment Services Merchant Services Payment Solutions 163

SaaStr

JULY 8, 2019

The cons are that it the one-size-fits-all approach to subscription pricing is a bit … dated … in SaaS. But be more flexible in 2019/2020. The pros are that the revenue is highly predictable, and most SaaS applications are still priced this way. And does not always reflect the way customers use applications anymore.

Pricing 206

Pricing SaaS Payment Features Subscription 206

Intercom, Inc.

MARCH 10, 2022

The e-commerce landscape has grown exponentially since 2020, with experts predicting that the pandemic accelerated transformation of the digital space by up to five years. This end-to-end payment process removes the need to fumble around for customer plans or payment details.

Payment Methods 209

Payment Methods Technical Review Payments Payment Solutions 209

FastSpring

SEPTEMBER 16, 2021

We asked a group of SaaS founders and software engineers what they look for, and we heard a wide variety of answers, including: Subscription management Payment methods Fraud detection and prevention PCI compliance Currency conversion Localization VAT and sales tax. Conversion optimization options? Integrations? The API documentation?

Payment Services 147

Payment Services SaaS Payments Merchant Services Payment Solutions 147