SaaStr

OCTOBER 26, 2021

These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Intriguing Session Slides: Marketing SaaStr Session #4: “Why Intent is the New Lead: 2021 State of Marketing Technology ?with Customer Success Sessions at SaaStr 2021. Scaling Sessions at SaaStr 2021.

Scale 344

Scale SMB Marketing Leadership 344

SaaStr

OCTOBER 12, 2021

new customer CAC, per KeyBanc 2021 Private SaaS Company Survey ). Unsurprisingly, sessions focused on SaaS customer success were once again very popular at SaaStr Annual 2021. . The post 5 Top Customer Success Talks at SaaStr Annual 2021 appeared first on SaaStr. upsell + expansion CAC vs $1.67 Chloe Stewart – CRO Pilot.

VP of Engineering 331

VP of Engineering Customer Success Engineering Retention 331

The Daily Egg

SEPTEMBER 30, 2021

The post The Best Website Color Palettes to Increase Engagement in 2021 appeared first on The Daily Egg. Did you know specific colors cause people to feel and respond in different ways? Do you find yourself overwhelmed by the number.

Engagement 356

Engagement 356

SaaStr

NOVEMBER 12, 2024

There’s a lot of great data in the report, but one analysis helped answered a question I’ve been wondering the past 12-18 months: Are start-up actually more overvalued today than at the peak of Cloud mania in 2021? Because valuations are as high as ever, and yet … public software multiples are far, far, far lower than 2021.

Startup 281

Startup AI Cloud Mobile 281

SaaStr

JANUARY 14, 2022

returns from VC + PE in 2021 pic.twitter.com/ZSjfFQMXYh. So 2021 was a crazy year for venture capital, topping 1,000 unicorns and an IPO-a-day. And 2021 was a year like they’d never seen: 1. It wasn’t just venture, of course, the stock market did incredibly well in 2021. And they had an incredible year.

Venture Capital 311

Venture Capital Benchmarks Investment Startup 311

SaaStr

APRIL 24, 2021

In 2021+, Yes. And second, it blends together to a stunning 162% NRR. If you get to 162% NRR, who really cares how you get there. Call it ARR. Close enough, in any event. The post Is it Really ARR? As Long As NRR is > 100% appeared first on SaaStr.

Merchant Services 359

Merchant Services SaaS Payments Payment Solutions Payment Services 359

SaaStr

JANUARY 26, 2023

Per Pitchbook and IVP, top-tier growth rounds had a 114x ARR ask at the very peak in 2021! Average asks and multiple for the very, very SaaS companies went up 700% in the Boom from late 2020-late 2021. We’re never “going back” to how things were in late 2020 and 2021. It Was 114x in 2021.

Venture Capital 59

Venture Capital AWS SaaS Startup 59

SaaStr

FEBRUARY 16, 2024

Well, the best in SaaS and venture and Cloud are not just still growing at epic rates, but they’re acquiring so much funding … they can still run the 2021 playbook. But of those 200, maybe 50-100 can still run the 2021 Playbook. But you at least need to be aware that there is a pocket of 2021 that still exists.

Startup 256

Startup Social Media AI Cloud 256

SaaStr

DECEMBER 17, 2024

It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs. 2021 prices were certainly inflated in many cases from valuations today. TL;DR: It Sure Feels Like It) The post 4 Truly Great SaaS IPOs Since 2021! It’s natural. But overall.

SaaS 212

SaaS AI Pricing Metrics 212

SaaStr

OCTOBER 14, 2023

billion Valuation in May 2021 and But Is Now Being Acquired by Atlassian for $975 Million? Great outcomes, but at lower than the peak 2021 prices. Valuations were much, much higher in 2021 than they are today. So high, in fact, that many acquirers will basically ignore those 2021 valuations, more or less.

Startup 241

Startup Pricing Marketing Strategy 241

SaaStr

APRIL 14, 2022

These 2023 estimates have been boosted just from October 2021 as well as from April 2021. But the growth rate in 2022 (9.8%) is down from 2021 (15.9%), and down from earlier estimates (11.5%). Gartner is seeing more and more demand to buy more software from CIOs and enterprise buyers than they predicted just last year.

SaaS 71

SaaS Enterprise Software Data 71

SaaStr

DECEMBER 3, 2024

After going virtual and hybrid during the 2021 era, and moving its HQ to Bozeman Montana when ex-CEO Frank Slootman moved there… and officially leaving the SF Bay (albeit keeping its office in San Mateo ) in 2021 … Snowflake is quadrupling down on the SF Bay Area in 2025.

B2B 275

B2B SaaS 275

Tom Tunguz

FEBRUARY 22, 2022

PitchBook surmises non-traditional VC (aka hot money) comprises 78% of venture dollars invested in 2021. Across Series A to Series E rounds in the US, hedge funds participated in 63% of startup financings worth more than $200B in 2021. 2021 marked a near universal strategic focus on Series C, D, and E rounds. But by how much?

Finance 349

Finance Pricing Investment Startup 349

SaaStr

AUGUST 5, 2021

Grew total customers to 121,048 at June 30, 2021, up 40% from June 30, 2020”. HubSpot Reports Q2 2021 Results [link]. — Jason BeKind Lemkin (@jasonlk) August 4, 2021. HubSpot increased its customer count an incredible 40% — at $1.2B in ARR (!). This is the age of the SMB in SaaS.

SMB 340

SMB Scaling SaaS 340

SaaStr

NOVEMBER 29, 2024

It’s not the crazy hiring market of 2021. Not as many folks as 2021, in some cases. And it’s no easier today to find great people than it was in 2021. In 2021, it was the opposite. If you are running the same playbook in 2025 to get a job that you ran in 2021, it probably won’t work. It’s different.

Sales Hiring 249

Sales Hiring Scale Marketing SaaS 249

Tom Tunguz

MAY 23, 2021

In 2021, the post-money valuation has spiked 60% from $48.1m But it hasn’t soared like it’s older brother in 2021, preferring a more consistent path. 2021: Snowflake (late 2020), UIPath, Airbnb, Doordash, Coinbase. Each of the three quartiles have inflected in the first 5 months of this year. 2012: Facebook.

Software Review 363

Software Review Venture Capital Cloud Pricing 363

SaaStr

SEPTEMBER 19, 2024

But for us it was more a historical accident — we did the only event in the Bay Area in 2021, when the world was just reopening. And September 2021 was the only option for a 100% outdoor event in 2021.

B2B 290

B2B Pricing 290

SaaStr

DECEMBER 5, 2024

Early-stage fundraising overall hasn’t bounced back to its earlier 2020-2021 highs. Net net, if you’re hot, it’s as easy to fundraise as ever. But don’t let those headlines confuse you. Nor is there any real reason it should. The post Carta: Pre-Seed to Series A Funding is Down -9% in 2024 appeared first on SaaStr.

Venture Capital 267

Venture Capital AI Data 267

SaaStr

OCTOBER 10, 2024

And there hasn’t been for a while: It was great times for SaaS liquidity in late 2020 through the end of 2021. And 2021 was a record year for Saas IPOs. But Since December 2021 it’s been rough for SaaS liquidity: There have only been 3 SaaS IPOs since 2021 : Klaviyo , Rubrik , and OneStream. Epic times.

SaaS 252

SaaS Acquisition AI Cloud 252

Tom Tunguz

DECEMBER 12, 2021

However, the private markets remained steadfast in their valuation methodologies, irrespective of the volatility in the public markets, 2021 changed all that - no fancy analysis needed! Correction Year. These corrections reduced valuations by between 30% and 60%. These undulations are short-lived. The hockey stick is a discontinuous event.

SaaS 351

SaaS Cloud Enterprise Software 351

SaaStr

JUNE 17, 2022

As Crunchbase noted just the other day , growth rounds are down at least 40% as well, and their data likely has more lag than AngelList (and is from a few weeks earlier): The bottom line is every category of venture investment has gotten harder since the go-go days of 2021. It is what it is. Just be aware of it.

Pricing 342

Pricing Investment Data Marketing 342

Tom Tunguz

DECEMBER 13, 2022

In 2021, employment costs per capital increased to roughly $200k. In 2021, employment costs per capital increased to roughly $200k. But we’re no longer in 2021. Runway in Months. In 2010, the median software Series A startup raised $3.2m & employed 15 people at about $150k average cost.

Headcount 303

Headcount Venture Capital Finance Startup 303

SaaStr

DECEMBER 21, 2023

The last big SaaS IPO of the Boom Era was Hashicorp in December 2021, and after that, multiples fell off a cliff. It actually confidentially filed to IPO during the tail end of the 2021 Boom , but the boom ended too quickly, so the filing was quietly shelved. So there were barely any SaaS IPOs in 2022 or 2023.

SaaS 308

SaaS Software Marketing Management 308

SaaStr

JULY 18, 2022

Cloud spending is still expected to grow even faster in 2022 than 2021 , from 18.4% growth in 2021 and expected growth of 22.1% That means $100 Billion more software spend in 2023 than 2022. That’s a lot of budget for you to go take! And on a related note, CMO marketing budgets are still up across the board.

Venture Capital 333

Venture Capital Software Cloud Forecasting 333

SaaStr

MARCH 31, 2021

— Jon Ma (@jonbma) March 27, 2021. UiPath grew from 6,009 customers last year to 7,968 at January 2021, or 33% growth. — Jason BeKind Lemkin (@jasonlk) March 29, 2021. seed round. 2015: $1m rev. 2016: $3.5m 2017: $30m rev. 2018: $155m rev. 2019: $336m rev. 2020: $607m rev. Is it really SaaS?

Outsourcing Services 361

Outsourcing Services Outsourced Development Payment Features Cloud 361

SaaStr

MARCH 23, 2023

Here's the thing about venture right now Seed stage remains vibrant, similar to any of past 5-6 years Series A and later has gotten over 2021, and is back in market … but … Has moved back to Default No Pacing is far slower because of it — Jason Be Kind Lemkin  (@jasonlk) March 19, 2023 So folks in venture are back to business.

Startup 316

Startup SaaS Investment Marketing 316

SaaStr

AUGUST 4, 2022

Not a crazy 2021 multiple. I’m not saying things aren’t very, very different than 2021. If 2021 was the Best of Times for SaaS, right now is still pretty close. If 2021 was the Best of Times for SaaS, right now is still pretty close. A good deal at 10x ARR for a company growing 22% at $280m ARR [link].

Venture Capital 296

Venture Capital AWS Cloud Scale 296

SaaStr

FEBRUARY 26, 2022

No, this SaaS Crash is so tough on VCs and public market investors because the market was just so, so high for Cloud stocks from mid-2020 to late 2021: You can see above in the BVP Nasdaq Cloud Index that while these are still Great Times in SaaS, they aren’t the crazy days that peaked around Thanksgiving 2021.

Venture Capital 362

Venture Capital Cloud Startup SaaS 362

SaaStr

OCTOBER 29, 2024

So it’s been a sloooow time in SaaS IPOs since the boom times ended in December 2021. There have been just 3 SaaS IPOs since December 2021: Klaviyo OneStream Rubrik And all were strong ones, at $500m+ ARR or so, growing ~50% or so. its last round was led by Salesforce Ventures in 2021 at a stunning 2021 valuation of $21 Billion.

AI 248

AI Cloud SaaS Investment 248

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And then at the end of 2021, all of a sudden the music stopped. That lasted about seven weeks, and then all of a sudden the world exploded. HashiCorp went public but it all stopped after that.”

Sales Recruiting 301

Sales Recruiting Trends Sales Hiring Software Review 301