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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

The very best companies lead their customers in that dance. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. Penetration pricing leads to land-and-expand sales tactics. AWS, Twilio, Heroku, etc.

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Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time

SaaStr

The budgets are >still< there, but they're harder to access, so sales needs to understand what your buyer's true goals are for next year and align with it. — Jason Be Kind Lemkin (@jasonlk) October 27, 2022. — Jason Be Kind Lemkin (@jasonlk) November 3, 2022. pic.twitter.com/a6BKk61LQR.

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AWS: 2023 Growth May Be Just 6%

SaaStr

cons is closer to 16% growth — Jordan Novet (@jordannovet) April 13, 2023 So Amazon came out with its latest annual shareholder letter and it was even more cautious on AWS growth than I was expected. AWS said they weren’t going to push folks to sign punitivate contracts, or block downgrades, etc. Lower than I predicted.

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Session Registration Open for SaaStr Build 2022: Sign Up to Hear HubSpot’s GM, Amplitude’s CEO, AWS’ Head of Customer Success and CircleCI’s CEO

SaaStr

With so many incredible sessions to choose from, we thought we’d highlight a few for you here: Building & Scaling Global Product Teams. Why Customer Success and Product Should be Best Friends: Lessons Learned with AWS’ Head of Customer Success Harini Gokul. Why Customer Success and Product Should be Best Friends.

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100+ of the First Speakers at 2022 SaaStr Annual!!

SaaStr

Ok, after a record-setting 2022 SaaStr Europa in Barcelona, we’re gearing up for the 8th SaaStr Annual! SaaStr Annual Sep 13-15 2022 in the SF Bay Area , 10,000+ of us together, spread out across 40+ acres outdoors, festival-style again! Patricia Hanna, VP Americas Sales Ops @ Confluent. Jen Dawson @ AWS.

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55 of the First Speakers at 2022 SaaStr Annual!!

SaaStr

Ok we’re all gearing up for 2022 SaaStr Europa in Barcelona — join us there at the beach with 2,500 of your SaaS BFFs on June 7-8! SaaStr Annual Sep 13-15 2022 in the SF Bay Area , 10,000+ of us together, spread out across 40+ acres outdoors, festival-style again! Patricia Hanna, VP Americas Sales Ops @ Confluent.

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5 Interesting Learnings from Digital Ocean at $700,000,000 in ARR

SaaStr

Many have used Digital Ocean at the cheaper, simpler version of AWS-Azure-Digital Ocean to get going fast and quickly. Or at least, maybe like many, tougher times meant holding the line on costs and people, leading to even more efficiency. ARPU was up +28% from 2022 over 2021, and another 6% the past 12 months on top of that.

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