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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

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Why Early Valuations Might Surge in 2022

Tom Tunguz

Instead of late-stage opportunities, they’ll be focusing on early-stage venture in 2022. Last year, early stage prices expanded by half without the benefit of hedge-fund money. Hedge fund flows into early venture will challenge the market’s bearish disposition and define pricing dynamics in 2022.

Finance 363
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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

at the height of 2022 to 6.7. 8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. You get a base number of minutes for a particular price. Here’s what they found. #1: You pay an additional 2.5 Now, it’s about 120%.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Revenue 300
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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. How to create a compelling message.

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5 Top Learnings from Legal SaaS Logikcull’s Almost $300,000,000 Sale to Private Equity

SaaStr

But Andy got 3 other firm offers through the bank he hired — along with a price more than $10m higher. They got several offers in 2021, then a pause in 2022, and the offers came back in 2023. But I don’t find they often truly bring you other buys, more just stalking horses once you have one already. It was a total reboot.

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Top 5 SaaStr Annual 2022 Sessions (So Far!)

SaaStr

We’re less than 60 days away from SaaStr Annual 2022! Scaling Revenue in 2022: What’s the Same and What’s Different? From PLG and consumption-based pricing, to value-based selling and driving efficient growth, Erica will share veteran insights that will help you develop your own successful GTM strategy. Fully vaxxed.