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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Revenue 300
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As You Scale, About Half Your Team Will Be in Sales and Marketing

SaaStr

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. Sales doesn't. — Jason BeKind Lemkin (@jasonlk) February 17, 2022. Then, it sneaks up on you again as you scale and you realize you need to have about 1.5x-2x Software itself and other departments get leverage.

Scale 352
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70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. Sales drives 33%. Not a shocker but useful to see this across 100+ leading B2B scale-ups. And Partners and Channel 15%. That’s it.

Scale 295
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The Sales Playbook for 2022: A Deep Dive with Brendon Cassidy + Jason Lemkin

SaaStr

The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. An interim VP of Sales can work — if it’s done right.

Scale 342
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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. Navigate roadblocks to scale and maintain focus on the long-term vision. April 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 GMT.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

The very best companies lead their customers in that dance. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. Penetration pricing leads to land-and-expand sales tactics. Most startups play defense when discussing pricing with customers.

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Live Today: FREE Digital SaaStr Scale 2022 with HubSpot, Checkout, Wiz, Samsara, Figma, Typeform, Digital Ocean and More

SaaStr

SaaStr Scale is our biggest digital / on-line event of the year and its streaming LIVE TODAY – Wednesday, December 7th! SaaStr Scale is starting soon and will be live streaming today! . Revenue Confidential with Rippling and Founders Fund Sam Blond, Partner at Founders Fund Matt Plank, VP Sales at Rippling.

Scale 48
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The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.