Remove 2023 Remove Engagement Remove Payment Methods
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Thanks to Akamai, GuideCX, Paddle, Tropic, and Zomentum for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. They may not know it, but Akamai is there, powering and protecting life online. Engage teams by enabling them to interact with the project in the way they prefer.

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How to use landing page sales funnels to convert more visitors

Unbounce

Unlike a regular website, a landing page funnel focuses on specific actions you want visitors to take, like signing up for your email list or purchasing. What’s the difference between a website, a landing page, and a funnel? Website: the hub for all of your landing pages, content and products.

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8 Proven tactics to increase your social commerce sales

Unbounce

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

Another significant benefit of Facebook's current analytics is the ability to add the Meta Pixel to your website. You will be brought directly into the Facebook Ads Manager for your personal ad account. For example, an Auction ad allows for various campaign objectives, while Reservation only has two: awareness and engagement.

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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

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News: Japan Enacts Regulatory Law Targeting Apple and Google Smartphone Marketplace Dominance

FastSpring

Per Kyodo News , “The law will prohibit the providers of Apple’s iOS and Google’s Android smartphone operating systems, app stores and payment platforms from preventing the sale of apps and services that directly compete with the native platforms’ own.” Read FastSpring’s press release on the December 11, 2023 ruling in the case.

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Small Business Saturday Success Tips for 2023

Stax

Small businesses can thrive on SBS with these 8 tips: (1) Lay the groundwork with past data, (2) enhance digital presence, (3) improve the in-store experience, (4) run marketing campaigns, (5) promote special offers, (6) engage the community, (7) collect feedback, and (8) develop post-event strategies. Amazon, eBay).