Trending Articles

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5 Of The Top SaaStr Podcasts of the Year: Yext/Roam CEO, Brex CRO, Owner’s CRO, AI Pricing, and The Top 10 Mistakes Founders Are Making

SaaStr

Trevor Lee, founder CEO at Myko, put together his list of his favorite SaaStr podcasts of the year , and they really are some of the best ones. I’m all in on these Top 5. Listen / watch them to really learn. If you want to catch up, these are 5 great ones: #1. 9 Easy Sales Concepts People Get Wrong with Sam Blond A classic. You’re probably making these mistakes.

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Clouded Judgement 9.13.24 - 2024 Estimates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now 2024 Estimates Q2 earnings season is now behind us. I’ll provide a more comprehensive recap later, but for now, let’s look at how the future outlook has changed after Q2 earnings. One metric I like to examine is how much companies adjust their full-year guidance.

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The New Software GTM Playbook

Tom Tunguz

The first version of the SaaS GTM playbook was written twenty years ago. Salesforce championed it. Mark Roberge published The Sales Acceleration Formula about Hubspot’s journey. Over the next two decades, we analyzed, quantified, instrumented, & optimized many aspects of the SaaS GTM. Account executive to SDR ratios, sales cycle lengths, conversion rates, customer acquisition costs, customer lifetime values, net dollar retention.

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Success Story: Integrated Payments for Practice Management Software

USIO

In the realm of healthcare technology, where efficiency and precision are crucial, PracticeSuite has experienced a remarkable success story thanks to its partnership with Usio. This collaboration has not only streamlined payment processes for PracticeSuite users, but has also delivered substantial financial rewards, underscoring the power of a true partnership.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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From Cancun Dreams to Sales Success

Predictable Revenue

Finding your footing in a career isn’t always straightforward, especially if you’re feeling lost or struggling to connect with what you do. The post From Cancun Dreams to Sales Success appeared first on Predictable Revenue.

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2024 Theory Ventures Go-to-Market Survey: Optimism Rises Amid Changing Market Dynamics

Tom Tunguz

Last week at SaaStr, we unveiled the results of the Theory Ventures 2024 Go-to-Market Survey. This annual survey shines some light into the state of SaaS sales & marketing, offering a glimpse into how founders & companies are navigating the current business landscape. Here’s a breakdown of the key findings: Increased Optimism & Steady Fundraising Expectations Despite the challenging economic environment, founders are more optimistic than 2022.

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Unleash the power of payments: Expert marketing tips for software companies | Episode 41

Payrix

In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. In this episode of PayFAQ: The Embedded Payments podcast, Brittany Clark, SVP and Head of Marketing at Payrix and Worldpay for Platforms shared her insights on how software companies can effectively market embedded payments with Ian Hillis.

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Getting Buy-In for Customer Stories — Whiteboard Friday

The Moz Blog

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

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The Great Resignation shuffle: How BetterCloud makes user offboarding a breeze

BetterCloud

Whether there was a layoff, department rightsizing, or effects of the Great Resignation, IT has the chore of user offboarding. On top of the task, there is an urgent status for employees who have been let go — for whatever reason. TL:DR BetterCloud makes user offboarding an easy workflow, not a dreaded chore. What is the Great Resignation? We were all part of the workforce during the last four years.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Should You Really Be Sending SDRs to “Man” Your Booths at Events?

SaaStr

So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.

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Form 1099-K Reporting Thresholds: $20,000? $600? $5,000? Here’s What You Need to Know

FastSpring

1099-K Reporting Form 1099-K is used by third-party platforms or settlement organizations (including popular payment apps and online marketplaces) to report payments to merchants whose annual activity exceeds $20,000 in gross payments and has at least 200 transactions in a calendar year. The forms are usually issued the following year by March 31. Reduce and Delay With the American Rescue Plan Act of 2021, the threshold was dropped to $600 in total gross payments with the transaction count test

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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Resources

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

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GTM 111: Behind the Scenes on Apollo.io’s PLG Funnel, Leveraging AI, and Redefining Sales Success with Leandra Fishman

Sales Hacker

Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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8 Customer-Led Marketing Examples to Inspire Your Strategy

User Pilot

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? Then keep reading! You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

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What’s a Mature SaaS Company at $240m ARR Really Worth? Maybe 3.6x ARR

SaaStr

So TechCrunch had a good story on a 19-year journey of Sharefile to an $875,000,000 exit. It was founded way back in 2005, back when my last SaaS startup was, so I have a dim memory of it. Fast forward to today, they’ve sold for a stunning $875 million. But it’s not quite that simple. It was bootstrapped for the first 6 years, and then acquired by Citrix in 2011 for an undisclosed amount, so likely $100-$150m or less.

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FastSpring is the Leading Sponsor at Pocket Gamer Connects Helsinki 2024!

FastSpring

FastSpring is thrilled to announce our participation as the leading sponsor at Pocket Gamer Connects Helsinki 2024, one of the premier events in the global gaming industry. From October 1-2, we’ll be at the heart of the action at Wanha Satama in Helsinki, Finland, showcasing our commitment to supporting game developers worldwide with cutting-edge payment solutions.

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Hump? What Hump? Why You Should Listen When Someone Says You’re Doing It Wrong.

Kellblog

Lack of savoir faire , like hypertension, is a silent killer. There are few symptoms, other than the odd cringe that may go unnoticed. But the outcomes are clear if the reasons are not: you’re omitted from meetings, passed over for promotions, underperform in nine-box reviews, find advisors suddenly too busy to work with your company [1], and VCs surprisingly passing on your financing round [2].

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A Complete Guide to Embedded Payments

Explore various models of Embedded Payments, uncovering their benefits, drawbacks, and impacts on customer experience. Gain valuable advice for evaluating and implementing the best payment strategy for your business needs. This concise overview equips software companies with the insights needed to optimize their payment ecosystems effectively. Download today to learn more!

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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

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Why is Market Segmentation Important? [+ Methods]

User Pilot

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments. Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience.

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Dear SaaStr: In B2B Startups, How Useful is Cold Calling?

SaaStr

Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have done it well before, always works a bit. Especially if you include “cold emailing” and “cold door knocking” into the definition of cold calling.

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3 Ways Any Small Business Owner Can Meaningfully Support Causes and Communities They Care About

Buffer Resources

Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with a mission of celebrating women, especially Black women.

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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]

The Moz Blog

Ever wondered what it takes to become an SEO leader? James Congdon, a former SEO turned headhunter, shares 7 skills to make the transition.

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Accrued Income as a Current Asset: Understanding Revenue Accrual

Chargebee

Introduction to the concept of accrued income and its significance Accrued income is a fundamental concept in accounting that represents revenue earned but not yet received. This concept is crucial for businesses operating on an accrual basis, as it ensures income is recognized in the period it is earned, rather than when payment is received. By adhering to the accrued income statement and the principles of revenue recognition, companies can provide a more accurate picture of their financial hea

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How Dealfront Improved Data Accuracy With Userpilot Surveys

User Pilot

Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. The company adopted Userpilot as a feedback platform to enable stakeholders to report issues with data accuracy. How successful was it? We asked Simone Schiavo, the Senior Growth Manager at Leedfeeder, to find out. Here’s what he had to say!

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5 Interesting Learnings from Rubrik at $920,000,000 in ARR

SaaStr

So there have only been 3 SaaS IPOs since 2021. Just 3. But all 3 are pretty good ones: Klaviyo, blowing past $1B in ARR; OneStream, growing 37% at $500m ARR; and Rubrik, growing a stunning 35% at $920,000,000 in ARR. (Note: Rubrik’s ARR and growth numbers remain a bit confusing as it transitions 100% to SaaS-based revenue). Woah. The demand for cybersecurity products that work remains unbowed!

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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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The Importance of Monthly Recurring Revenue (MRR) in SaaS

SaaS Metrics

Understand how mastering Monthly Recurring Revenue (MRR) can transform your SaaS business, unlocking strategies for stability and growth you never imagined. The post The Importance of Monthly Recurring Revenue (MRR) in SaaS first appeared on SaaS Metrics.

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HubSpot Workflows: The Ultimate Guide for B2B Business Owners

Cobloom

Are you a B2B business owner looking to outpace the competition? Mastering HubSpot Workflows could be your next big competitive advantage. M arketing automation isn't just a luxury—it's a necessity. HubSpot Workflows are powerful tools designed to streamline your marketing, sales, and customer service processes. They enable you to nurture leads efficiently , personalise customer interactions, and drive revenue growth without the hassle of manual tasks (and everything involved in remembering to d

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I Posted to Threads Consistently for A Month — Here’s What Happened

Buffer Resources

Ever since Meta officially launched Threads, there has been a lot of speculation about which approach to content gets the best results. So, instead of just speculating, I decided to put some extra time and effort into posting to Threads consistently for a month. Now, what does it say about me (or Threads) that my top-performing posts from the last 30 days were: A “What’s in my bag?