Tom Tunguz
OCTOBER 27, 2018
Over the weekend, IBM announced the largest software acquisition of Red Hat, an open-source software company, for $35B. It is the largest software acquisition in history, and the third largest technology acquisition (Dell/EMC at $67B and JDS/SDL for $41B were both larger hardware mergers). This price values the company at a 10.6x
Tom Tunguz
JUNE 22, 2022
The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Ad Networks educate users about new projects while providing revenue to Publishers, application developers and content publishers.
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Practical Advice on SaaS marketing
MARCH 26, 2010
Though it lacked the docks, furnaces and railroad tracks of the River Rouge facility, the earlier generation of software applications were also build through a complete vertically-integrated process. The developer was responsible for the entire solution, from the user-interface down through the entire "stack" to the silicon.
Tom Tunguz
NOVEMBER 20, 2013
After all, the time spent on mobile isn’t increasing fast enough to cover the marginal application. Developers have used push notifications effectively to re-engage users , but push overload drives more and more users to opt out of push. The mobile cost-per-install market is measured in the billions.
Tom Tunguz
APRIL 13, 2016
In addition, the companies and products that determine how to most efficiently distribute their product on these new platforms will benefit from user curiosity and less competition, both of which result in lower cost-of-customer acquisition.
User Pilot
AUGUST 31, 2023
Satisfied users promote the product through WOM and referral schemes, which further grows such networks and lowers customer acquisition costs (CAC). What’s more, when you achieve critical mass, network effects tend to drive new user acquisition , for example through word-of-mouth marketing. The network effect flywheel.
Neil Patel
JUNE 23, 2021
Look at the many search results using the term ‘mobile application developer’ in the screenshot below. On Facebook, we found ads with user-generated content have a 300 percent higher CTR and a 50 percent lower cost per acquisition (CPA). If you just copy your competitors, you’ll get lost in the noise of the search engines.
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