SaaStr

NOVEMBER 14, 2023

What’s evolved over the years and is driven by hyper-scalers like Google Azure, AWS, Twilio, and Stripe is the consumption-based model. Driving Market Acquisition When designing a compensation plan, you have to decide what behaviors you want to drive. The first might be market acquisition. This is MongoDB’s approach.

Compensation 169

Compensation Sales Azure AWS 169

SaaStr

AUGUST 2, 2019

And Salesforce doesn’t seem to screw up its bigger acquisitions. That’s not Twilio growth, but it’s awfully strong. And it means, if you take that growth rate and roll things forward a few years, Salesforce is buying a will-grow-into $3b-$6b business analytics business, that is already the #1 largest player in its segment.

AWS 136

AWS Acquisition Cloud Payment Features 136

SaaStr

NOVEMBER 24, 2021

Pothole #5 – Prioritizing Revenue Acquisition Ahead of Customer Value Creation. It can be tough to know the answer to that question, but the indicators should be focused more on the retention side over the acquisition side. . Pothole #4 – Promoting Your Best Salesperson to Manager. When should you scale?

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

SaaStr

MARCH 24, 2019

Alibaba is their AWS (or becoming it): The Cloud is better. Billion Acquisition. Goodness : We forget about the OS in the Cloud, but we all need to still deal with things like Windows 7 IRL: One perspective on the Top 25 VCs in SaaS now: Pretty Funny. Clippy was AI before AI: China is a whole different world for SaaS.

Cloud 146

Cloud AWS AI Acquisition 146

SaaStr

MARCH 16, 2019

Acquisition multiples in SaaS/Cloud doubled last year. The Week in Cloud: A look at the stories in Cloud, SaaS, and business software that we found particularly useful and interesting. Big or small. __. Microsoft is doing a strong job of being the alternative for folks simply worried about Amazon. A huge donation, driven by the Cloud: [link].

Cloud 169

Cloud AWS Systems Review Software Review 169

Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! You may have noticed some exciting things happening here at Baremetrics. Product Team Our product team has expanded by a factor of 3!

AWS 94

AWS Forecasting Onboarding Finance 94

BetterCloud

MAY 6, 2024

Amazon Web Services (AWS) : A leader in cloud computing, offering a wide array of services for storage, databases, networking, and more. Workday : A popular cloud-based Human Capital Management (HCM) platform, centralizing HR processes from payroll to talent acquisition.

Outsourced Development 52

Outsourced Development SaaS AWS Web Developers 52

SaaStr

MARCH 17, 2023

Utilize the benefits of flexibility to increase acquisition, build trust with customers, and ultimately convert them to longer-term contracts. We’re seeing a growing trend of buyers making SaaS purchases through global marketplaces such as the AWS Marketplace and Azure Marketplace.

Marketplace as a Service 192

Marketplace as a Service Software Review Technical Review Azure 192

User Pilot

SEPTEMBER 1, 2024

Pros of usage-based pricing model Lower barrier to entry : Lower upfront costs can attract new customers who might be hesitant to commit to a higher, fixed subscription fee, resulting in higher acquisition rates than in other pricing models. Amazon AWS is one of the best SaaS pricing examples with this model. Amazon pricing example.

Pricing 80

Pricing Strategy SaaS Scale 80

Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. Don’t blame the website To fix a broken customer acquisition process usually means more than just fixing the website.

AWS 100

AWS Social Media Acquisition Subscription 100

Chart Mogul

NOVEMBER 19, 2024

Google Ads to BigQuery ) Logs from DevOps/Infra Logs are harder to analyze But, can tell the whole truth: no one can you the page views more accurately than the server log of how many times the page was served The tools to get data from would be your AWS or Google Cloud or similar provider, and/or your CDN such as Cloudflare.

Marketing 52

Marketing Technical Review Software Review Customer Lifetime Value 52

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown.

AI 187

AI Revenue Cloud Technical Advisors 187

Casey Accidental

DECEMBER 11, 2023

Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. From a customer acquisition perspective, the companies grew in very different ways too. Pinterest significantly evolved how its core product worked, changing both the acquisition and retention loops over time.

Payments 113

Payments Scale Payment Solutions Technical Review 113

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Both free and paid users need on-demand access to support. How do these growth models differ?

SaaS 77

SaaS Acquisition Onboarding Retention 77

User Pilot

AUGUST 22, 2024

As you better understand your customer acquisition costs and ROI, you can then allocate resources to campaigns that deliver the highest ROI. It also logs its data on AWS rather than Salesforce, which means the data will never be added to your Salesforce records. This enables you to measure the impact of sales on your campaigns.

Forecasting 83

Forecasting AWS Revenue Data 83

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. AWS and other infrastructure providers have been using UBP for nearly a decade. The takeaway.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

SaaS Payments 226

SaaS Payments Metrics Payment Methods Scale 226

User Pilot

AUGUST 18, 2024

Marketplaces – Online platforms like AWS Marketplace and Salesforce AppExchange let you list your product and attract new users by giving you access to a wider audience base. Product-led growth – A PLG strategy involves using your product as the primary driver of customer acquisition, activation, and retention.

AI Search 79

AI Search AI Scale Strategy 79

FastSpring

DECEMBER 21, 2020

How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition. But I do enjoy running an awful lot. So, everything.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

Tom Tunguz

AUGUST 25, 2015

I’m curious how much user acquisition occurs on mobile. But if SaaS usage trends follow consumer usage - which for some ecommerce and messaging products top 70%+ mobile usage - then mobile will undoubtedly become a critical user engagement and acquisition platform. More than 20% of end users log in mobile; 2.5%

Sales Recruiting 100

Sales Recruiting Data SaaS AWS 100

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? Beware, though, your buyer has a vested interest in what you do post-acquisition and might entice you to stay with favorable terms.

Startup 52

Startup Acquisition SaaS Scale 52

User Pilot

JULY 28, 2024

Data scientist’s main responsibilities The three responsibility pillars of a data scientist encompass Data Acquisition and Engineering, Data Analysis and Modeling, and Communication and Collaboration. Data acquisition and engineering: Data Extraction : SaaS products generate a ton of user data. Tableau, Power BI).

Data 52

Data Technical Review Machine Learning Artificial Intelligence 52

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. Ten years ago, there was nobody who SaaS founders could ask in order to learn how to do, for example, inbound marketing, low-touch sales or customer success.

Scale 192

Scale Scaling SaaS AWS 192

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? Beware, though, your buyer has a vested interest in what you do post-acquisition and might entice you to stay with favorable terms.

Startup 52

Startup Acquisition SaaS Scale 52

Baremetrics

DECEMBER 7, 2023

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. In QuickBooks, add “Marketing” account as a subaccount of Sales & Marketing.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

SaaStr

MAY 14, 2019

Mikkel : Well again, the public cloud, AWS, was the dominant leader. We are seeing platform shifts from how they traditionally run their infrastructure and services and business to seeing them run that stuff on AWS. The acquisition of Base and now the launch of your new CRM platform, Sunshine. Mikkel : Sunshine.

Cloud 181

Cloud Sales Recruiting Scale AWS 181

Intercom, Inc.

FEBRUARY 13, 2020

And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. . “And so the reason that companies are shifting to the new stack is that CRMs weren’t designed to handle all the click data that’s coming at them.

Scale 181

Scale Marketing AWS Machine Learning 181

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Reasons that make customer success essential during mergers and acquisitions. contact-form-7].

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

Sales Hacker

JUNE 1, 2020

This is part of a phenomenon called Product Led Growth (PLG) , an end-user growth model that relies on the product itself to be the primary driver of customer acquisition, conversion, and expansion. Sounds an awful lot like Sales. No hassle and no credit card required. That includes nearly 20 publicly traded companies. doesn’t it?

Sales Hiring 81

Sales Hiring Scale Headcount Sales 81

OPEXEngine

DECEMBER 7, 2021

It has tended to be used most in infrastructure platforms, like AWS, Google Cloud, and Azure. Companies with the best net dollar retention (NDR) and customer acquisition costs (CAC), two other closely watched SaaS metrics, also tend to rely on usage-based pricing. But that has been changing. Closely watched SaaS metrics.

Payment Features 52

Payment Features Subscription Pricing Venture Capital 52

Andreessen Horowitz

SEPTEMBER 22, 2023

Crowdstrike: product→platform A platform is a company that has a defensible core product with lasting customer relationships, and something about that core product that gives them the right to win incremental new business from the customer at a lower cost of acquisition than competitors. In Crowdstrike’s case, it did.

Travel 113

Travel Forecasting Pricing Scale 113

OpenView Labs

JANUARY 29, 2020

Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? In their freemium plan, AWS offers a year’s worth of micro instance for free – a time-bound freemium model.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Customer Acquisition Cost (CAC) is the average cost needed to acquire a customer. Their choice depends on your goals. You can use it to refine your marketing , differentiation , and pricing strategies.

Underperforming Technical Team 88

Underperforming Technical Team SaaS Onboarding Retention 88

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Partner acquisition. There are three different types of products designed to enhance partner acquisition. There are five different functions that partner tech can help to optimize.

Payments 104

Payments SaaS Payments Payment Solutions Payment Services 104

Tom Tunguz

JANUARY 9, 2013

For example Belkin’s wifi-enabled plugtop “actually makes your house worse” Even the software of the market leader, Apple, is be terrible: “iTunes should die” , “iOS6 Maps is Awful” and as Bijan wrote, every one of the core iOS apps has been replaced with third party software.

Startup 100

Startup Outsourced Development AWS Marketing 100

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. This means that growth can stagnate even with large acquisition numbers. Finally, we have customer acquisition cost.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

ChurnZero

MARCH 31, 2022

tech ops, AWS, technical support). Q: For customer acquisition cost, how far back should the numerator and denominator “lag”? Are you facing a project like a merger or acquisition that requires you to work with new investors or existing investors in a new capacity? BUT NO ONE DOES THAT. Looking for more on metrics?

Customer Success 98

Customer Success Metrics Technical Review Scale 98