Clouded Judgement

APRIL 11, 2024

Through these interactions, I’ve built up mental benchmarks for metrics on which I place extra emphasis. My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., This metric is more self-explanatory, so I won’t go into detail.

Cloud 184

Cloud Software Azure AWS 184

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

Clouded Judgement

JUNE 9, 2023

Very healthy new business (new customer) acquisition. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. The Good Mongo: Very Positive - Is The Bottom Behind Them? They guided to 26-27% growth in Azure in Q2 (with 1% coming from AI).

Trends 130

Trends Cloud Azure AWS 130

User Pilot

APRIL 2, 2025

Key capabilities include segmentation, which allows you to group users based on behavior, demographics, or custom properties; custom analytics dashboards, which visualize the metrics that matter most to your team; and screen-level analytics, which show exactly how users interact with each part of your app.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

Clouded Judgement

MARCH 22, 2024

Subscribe now ARR (Annual Recurring Revenue) vs ERR (Experimental Runrate Revenue) ARR (Annual Recurring Revenue) is one of the most popular SaaS (Non-GAAP) metrics. However, it’s also one of the most loosely used metrics, and is frequently misused. I created this subset to show companies where FCF is a relevant valuation metric.

AI 190

AI Cloud Revenue Technical Advisors 190

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. Number two, we really want companies to report and track these metrics early. You changed the name to ZoomInfo after that acquisition. It is staggering.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! You may have noticed some exciting things happening here at Baremetrics. Got a free Baremetrics account?

AWS 94

AWS Forecasting Onboarding Finance 94

SaaStr

JULY 1, 2020

There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. I think tire kickers is the wrong term, but it’s something because the metrics have changed as Sam said, right?

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

User Pilot

SEPTEMBER 1, 2024

Pros of usage-based pricing model Lower barrier to entry : Lower upfront costs can attract new customers who might be hesitant to commit to a higher, fixed subscription fee, resulting in higher acquisition rates than in other pricing models. Amazon AWS is one of the best SaaS pricing examples with this model. Amazon pricing example.

Pricing 104

Pricing Strategy SaaS Scale 104

User Pilot

AUGUST 18, 2024

A product adoption platform like Userpilot can help you collect feedback through in-app surveys and track metrics like conversion rates and NPS. Marketplaces – Online platforms like AWS Marketplace and Salesforce AppExchange let you list your product and attract new users by giving you access to a wider audience base.

AI Search 105

AI Search AI Scale Strategy 105

SaaStr

JUNE 1, 2021

You guys are much more thoughtful around the metrics that you track and knowing that churn and retention is important. I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.” Here’s the mistake. or 3, the LTV to CAC.

Part-Time VPE 296

Part-Time VPE Technical Cofounder CTO Hire New CTO 296

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Product analytics metrics you should be tracking There’s no product analysis without product analytics metrics. What metrics do you need to track? This depends on your goals.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you use Customer Success and SaaS metrics in a more nuanced and purposeful way. A: So hard.As

Customer Success 52

Customer Success Metrics Scale Customer Lifetime Value 52

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. This metric represents how long it takes, in months, to pay off the costs of acquiring a given customer on a gross margin basis. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition.

Headcount 73

Headcount SaaS Compensation Acquisition 73

Intercom, Inc.

JANUARY 24, 2019

It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. But I think that Salesforce helped to establish the business optics – if not the metrics and KPIs – that are needed to actually effectively run a business.

Scale 151

Scale Artificial Intelligence Machine Learning Technical Review 151

Baremetrics

FEBRUARY 19, 2018

Proper expense categorization improves your visibility into your company’s spending while enabling more accurate metrics and forecasting. As a result, we typically spend the first couple of weeks with a new startup helping their bookkeeper to re-categorize their expenses before we can even begin forecasting or calculating metrics.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

ProfitWell

SEPTEMBER 10, 2020

By almost all key metrics, now is a great time to get into the SaaS business model. Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. Get ProfitWell Metrics.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Baremetrics

DECEMBER 7, 2023

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company.

Investment 113

Investment Underperforming Technical Team Sales Hiring Software Review 113

Sylvia Ng

FEBRUARY 17, 2016

3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition. Understand the difference between data, metrics, and KPIs. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

OPEXEngine

DECEMBER 7, 2021

It has tended to be used most in infrastructure platforms, like AWS, Google Cloud, and Azure. Closely watched SaaS metrics. Companies with the best net dollar retention (NDR) and customer acquisition costs (CAC), two other closely watched SaaS metrics, also tend to rely on usage-based pricing. But that has been changing.

Payment Features 52

Payment Features Subscription Pricing Venture Capital 52

User Pilot

JULY 23, 2020

If “marketing” is only a matter of new customer acquisition for you, then you’re missing the point of being in SaaS. Retention should be the key metric for all SaaS businesses, and so a retention strategy should be of paramount importance. Well, it may have something to do with retention being such a “laggy” metric.

Retention 95

Retention SaaS Payments Strategy Payment Solutions 95

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. So which profit metric should you use? Read on to find out more! How does the Rule of 40 work? The Rule of 40 essentially reflects the tradeoff between growth and profit.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

User Pilot

MARCH 5, 2025

It lets you track key engagement metrics like feature adoption, interaction with in-app guides, and product engagement scores, all within customizable dashboards. Its hosted in AWS and SOC 2 Type 2 compliant. Dashboard widgets: This feature is a vital part of Pendos analytics tools. Adobe dashboard. Criterion Does It Deliver?

Software Review 52

Software Review Engagement Software Scale 52

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. Amazon Web Services (AWS). Praxis Metrics. Head of Sales – SMB New Business Acquisition. President & Co-founder. Goose & Gander. Ashley Roberts. Manager, LinkedIn Sales Solutions. Elizabeth Roberts. Cynthia Rodriguez. Managing Partner- Business Sales. Jellyvision.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Review the key performance metrics for your campaigns.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

OPEXEngine

JUNE 11, 2020

SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). This affects cash metrics, revenue recognition, and expense ratios at differently at different stages.

SaaS Payments 52

SaaS Payments Payment Solutions Payment Features Subscription 52

OpenView Labs

FEBRUARY 11, 2021

And yet it’s often tucked away in a financial update while a medley of product metrics enjoy the spotlight. It needs to be treated as a top-level operational metric that a founder must know and understand. Pick a common anchoring metric that measures a core customer activity. It documents the business your product is building.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. Even at the board level, there is no universally accepted framework for calculating, managing, and positively affecting the metric. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

Chart Mogul

DECEMBER 22, 2021

And we know how important it is for you to be able to track your metrics on the move. They also have a VC feature that lets you track metrics for multiple ChartMogul accounts at once. Exclusion of transaction fees from metrics — added the ability to exclude transaction fees from your MRR and cash flow calculations.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

AUGUST 8, 2019

Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. Today, 55% of companies value PQLs, but only 23% of companies have actually begun to track PQLs through their acquisition funnel.

Scale 40

Scale AI Search AWS Acquisition 40

User Pilot

JULY 14, 2024

Bonus points : Experience with cloud platforms (AWS, Azure, GCP). Data scientist’s main responsibilities The three responsibility pillars of a data scientist encompass Data Acquisition and Engineering, Data Analysis and Modeling, and Communication and Collaboration. Experience with data visualization tools (e.g.,

Data 52

Data Technical Review Machine Learning Artificial Intelligence 52

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Full Session

NOVEMBER 27, 2024

Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance. Custom dashboards : Create personalized dashboards and reports to focus on the metrics that matter most to your business.

Software Review 52

Software Review Software Technical Review Systems Review 52

Full Session

NOVEMBER 27, 2024

Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance. Custom dashboards : Create personalized dashboards and reports to focus on the metrics that matter most to your business.

Software Review 52

Software Review Software Technical Review Systems Review 52

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. During mergers and acquisitions, even the slightest operational change can significantly influence both the staff and the clients. Reasons that make customer success essential during mergers and acquisitions. contact-form-7].

Acquisition 10

Acquisition Customer Success Technical Review Underperforming Technical Team 10

SmartKarrot

JANUARY 18, 2021

And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. Reduce customer acquisition cost. The same principle applies to customer acquisition cost (CAC). They are: Scaling Customer Lifetime Value.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10