Tom Tunguz

NOVEMBER 4, 2014

Most startups play defense when discussing pricing with customers. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, but at least once per year.

Pricing 124

Pricing Startup SaaS Payments Payment Methods 124

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. Starting a new company is always hard and most SaaS startups never get to $1-2 million in ARR. Let me rephrase that. Every founder who accomplishes this deserves a huge amount of respect.

Scale 192

Scale Scaling SaaS AWS 192

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 159

Scale Acquisition Scaling Sales Hiring 159

Clouded Judgement

APRIL 11, 2024

My hope is that this analysis can provide startup entrepreneurs with a framework for how to manage their businesses around SaaS metrics (e.g., It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. Is Software Rebounding?

Cloud 184

Cloud Software Azure AWS 184

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. Customer Acquisition Cost (CAC). & Customer acquisition. But also generally pretty high CAC, customer acquisition costs. MRR, obviously.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Clouded Judgement

JUNE 9, 2023

Very healthy new business (new customer) acquisition. Coming out of earning season I’m slightly more optimistic about a back half acceleration (August or later) than I was coming in. The Good Mongo: Very Positive - Is The Bottom Behind Them? They guided to 26-27% growth in Azure in Q2 (with 1% coming from AI).

Trends 130

Trends Cloud Azure AWS 130

Tom Tunguz

AUGUST 25, 2015

SaaS startups are either competing within these categories or creating a new category. I’m curious how much user acquisition occurs on mobile. PagerDuty, AWS and New Relic are the three listed in Okta’s reports. More than 20% of end users log in mobile; 2.5% log in exclusively on mobile.

Sales Recruiting 100

Sales Recruiting Data SaaS AWS 100

Baremetrics

FEBRUARY 19, 2018

After all, as a startup founder, you want to have a solid idea of what your true gross margins are and what it actually costs to acquire a customer! Most startups I’ve seen often get at least some of this wrong, particularly if they are doing around $100k in MRR or less. that will fit the use case of most small to medium SaaS startups.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

Baremetrics

DECEMBER 7, 2023

Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

SaaStr

JULY 1, 2020

It has a portion of its revenue that’s very sensitive to the economy and a lot of startups in the customer base, good and bad, right? We’re seeing pockets of strength and then we’re seeing pockets of startups that overnight not only are struggling but might even want to immediately stop their spend, right?

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! Just look at the Baremetrics dashboard and the Open Startups project to see how we try to empower founders with financial transparency.

AWS 94

AWS Forecasting Onboarding Finance 94

Intercom, Inc.

JANUARY 24, 2019

Mike has been in and around startups for the better part of three decades: as a consultant, as a co-founder and now as the Managing Director of Salesforce Incubator, which propels new startups into the marketplace. He joined me for a chat that ranged from the role of AI to how they choose startups to incubate. Short on time?

Scale 151

Scale Artificial Intelligence Machine Learning Technical Review 151

SaaStr

JUNE 1, 2021

One is, lots of folks that have been through the startup cycle, you have this extrapolation from a single data point problem, which is, “OK, we have this story. Another piece of very, very good startup advice that I’ve given myself a hundred times is the “Do one thing exceptionally well.” This is what we did.

Part-Time VPE 296

Part-Time VPE Technical Cofounder CTO Hire New CTO 296

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? It might be awful. Life post-acquisition can be beautiful, but without purpose, beauty is hollow. You’re hot stuff.

Startup 52

Startup Acquisition SaaS Scale 52

Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? It might be awful. Life post-acquisition can be beautiful, but without purpose, beauty is hollow. You’re hot stuff.

Startup 52

Startup Acquisition SaaS Scale 52

User Pilot

SEPTEMBER 1, 2024

Pros of usage-based pricing model Lower barrier to entry : Lower upfront costs can attract new customers who might be hesitant to commit to a higher, fixed subscription fee, resulting in higher acquisition rates than in other pricing models. Amazon AWS is one of the best SaaS pricing examples with this model. Amazon pricing example.

Pricing 104

Pricing Strategy SaaS Scale 104

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). This begs the question: how much room is left for emerging startups? The median growth rate of startups with $1-2.5M The new playbook: product led growth.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. AWS and other infrastructure providers have been using UBP for nearly a decade. The takeaway.

Headcount 73

Headcount SaaS Compensation Acquisition 73

FastSpring

DECEMBER 21, 2020

How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition. But I do enjoy running an awful lot. So, everything.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

Andreessen Horowitz

SEPTEMBER 22, 2023

It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. ” —Deputy CISO, AWS “In my career, the deployment of the CrowdStrike Falcon platform was perhaps the easiest global security rollout I’ve seen.”

Travel 113

Travel Forecasting Pricing Scale 113

SaaStr

SEPTEMBER 12, 2019

Thought I wanted to be an engineer, quickly realized I actually prefer the customer facing side of the startup world. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. So, was about number 20 at Twilio.

Investment 113

Investment Underperforming Technical Team Sales Hiring Software Review 113

Sylvia Ng

FEBRUARY 17, 2016

Comfort and delight in a small, intense, high-growth startup environment. Experience as startup founder. Building web applications in a corporate or startup environment. 3+ years of experience in product management, user acquisition marketing or similar fields. Experience with new and current user acquisition.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Mucker Capital

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. That is the nature of this thing.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

ChurnZero

MARCH 31, 2022

Following the webinar, we invited Dave to give his rapid-fire takes on tracking the retention of auto-renew customers, calculating customer lifetime value as a startup, comping CSMs on expansion, determining the importance of measuring time to value, and much more. tech ops, AWS, technical support). BUT NO ONE DOES THAT.

Customer Success 98

Customer Success Metrics Technical Review Scale 98

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). This begs the question: how much room is left for emerging startups? The median growth rate of startups with $1-2.5M The new playbook: product led growth.

Scale 51

Scale Startup Technical Review Software Review 51

Sales Hacker

SEPTEMBER 29, 2020

We went through an acquisition and we got bought. I got into the game there, obviously went through the acquisition, that’s how we came up with the idea for the company. And we continue to be in a very competitive startup scene, which is awesome, in a thriving ecosystem here in Boston. Also, there were my angel investors.

Scale 120

Scale CTO Hire CTO Coach Scaling 120

OpenView Labs

APRIL 24, 2019

And I’ve seen many startups who fail to make this distinction create a cycle of diminishing returns that impacts the trajectory of their growth for the long haul… especially in enterprise sales. But in fact, our customer acquisition cost goes up. But they often miss a critical component in the middle of their urgency. Absolutely.

Sales Recruiting 64

Sales Recruiting Sales Hiring Scale Sales 64

User Pilot

MARCH 5, 2025

Zendesk pricing Zendesk has a startup program that allows qualifying early-stage startups with less than 50 employees to enjoy the platform free for six months. Its hosted in AWS and SOC 2 Type 2 compliant. Caters mainly to enterprise Tiered plans based on features Free 6 months plan for qualified startups.

Software Review 52

Software Review Engagement Software Scale 52

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). This begs the question: how much room is left for emerging startups? The median growth rate of startups with $1-2.5M The new playbook: product led growth.

Scale 40

Scale Startup Technical Review Software Review 40

SaaStr

JUNE 25, 2019

Now, I have some background with luck because in between some long stints with other companies, seven years at Eventbrite and 15 years at Ticketmaster before, I spent five years of my life playing poker for a living and learned an awful lot about luck and positive outcomes as well. First off, in 2013 we made our first acquisition.

Engineering 184

Engineering Part-Time VPE Sales Hiring Scale 184

Chart Mogul

DECEMBER 6, 2023

Smart startups will focus their messaging on the problems they solve, not how they do it.” So for SaaS startups, that means the fundraising market should get more-founder friendly.” Using LLMs to enhance these solutions will no longer be seen as innovative but will become the standard.”

SaaS 52

SaaS AI Search Generative AI ChatGPT 52

ChurnZero

MARCH 31, 2022

Following the webinar, we invited Dave to give his rapid-fire takes on tracking the retention of auto-renew customers, calculating customer lifetime value as a startup, comping CSMs on expansion, determining the importance of measuring time to value, and much more. tech ops, AWS, technical support). A: So hard.As

Customer Success 52

Customer Success Metrics Scale Customer Lifetime Value 52

OpenView Labs

AUGUST 8, 2019

Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. Today, 55% of companies value PQLs, but only 23% of companies have actually begun to track PQLs through their acquisition funnel.

Scale 40

Scale AI Search AWS Acquisition 40

OpenView Labs

DECEMBER 15, 2020

Cloud marketplaces like AWS Marketplace, Azure Marketplace and Google Cloud Platform Marketplace are digital storefronts where companies can list their offerings for software buyers to find, purchase and provision software. . And there are some pretty amazing opportunities for doing business this way.

Marketplace as a Service 52

Marketplace as a Service Cloud Scale VP of Engineering 52

OpenView Labs

FEBRUARY 11, 2021

Related read: Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup. Offering free usage is par for the course as a SaaS customer acquisition strategy. It can happen due to either revenue-based factors like a freemium or a free trial, or expense-based issues like poor vendor relationships.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Chart Mogul

DECEMBER 22, 2021

This year, we also migrated ChartMogul to AWS cloud. We even did a collaborative video with Slidebean discussing “Why Startups have booths at Trade Shows?”. QR codes — added the ability to quickly copy your newly created API keys by scanning the QR code (instead of needing to type them out on your mobile device).

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Full Session

NOVEMBER 27, 2024

Pricing starts at $299/month , which might be high for startups looking for a cost-effective solution. Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance.

Software Review 52

Software Review Software Technical Review Systems Review 52