SaaStr

JANUARY 24, 2022

Whether it’s Uber or Airbnb, the new B2C landscape means that more and more clients want instant gratification. . PLG can drive down acquisition costs, increase customer NPS scores, and more. And then, in evaluation — maybe — you might buy the product itself. But do companies want to buy this way anymore? So how can PLG provide this?

Scale 341

Scale B2C Enterprise Acquisition 341

FastSpring

JANUARY 9, 2025

On this question of why, though, like one thing I never hear game publishers talk about is player acquisition. Do you feel like game publishers also get a player acquisition advantage by offering a webshop option or a direct-to-consumer option? I haven’t heard a lot of talk around the acquisition. One is the goals.

Payments 164

Payments Mobile Payment Methods Revenue 164

SaaStr

DECEMBER 14, 2020

“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. They will come and go, and their lifetime values often will be relatively small & short, so your customer acquisition strategies will have to be extremely precise. Like Verizon.

Churn 362

Churn Sales Hiring Systems Review B2C 362

SaaStr

MAY 15, 2024

B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. Acquisition costs are dramatically lower for consumer and word-of-mouth distribution can go viral. Enterprise SaaS has a much higher average revenue per paying account, while consumer is around a $0.35 average realized LTV.

Subscription 306

Subscription Payment Features B2B Mobile 306

SaaStr

AUGUST 17, 2022

Focus on logo acquisition. Much like Bill’s quotas and logo acquisition, Phil argues that it’s essential to build repeatability into your organization. That instant gratification from B2C now applies to us in B2B.” – Bill Binch. Even if monthly quotas don’t seem to fit your business model, Bill would suggest it anyway.

Sales Hiring 245

Sales Hiring Sales SaaS B2C 245

ChurnZero

FEBRUARY 28, 2025

I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 1: Number of buyers The biggest difference between B2B and B2C is the number of buyers and the benefits they seek.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

SaaStr

JUNE 21, 2021

Those of us who came from B2C have Free in our DNA is a core part of an acquisition and onboarding process. Those of us who have been doing it for a long time remember when Free plans seemed everywhere on the web, not just part of self-service apps. But then Free fell out of fashion in SaaS.

SaaS 213

SaaS B2C Acquisition Cloud 213

User Pilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Metrics B2B Retention 98

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. Vacation rental marketplace Housetrip miscalculated the importance of word of mouth and, facing strong competition and high acquisition costs, was forced to scale back to two markets. And the opportunity ahead is only getting bigger.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStr

SEPTEMBER 15, 2023

They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. They released many more products, with Freddy AI in 2018 and, as of last month, launched the Freshworks Customer Service Suite, which is an omni-channel for B2C to engage with customers on Instagram and other places.

Sales Hiring 289

Sales Hiring Scale SMB SaaS 289

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Acquisition. Defining Growth .

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

APRIL 28, 2023

Of course, this applies to B2B, not B2C. The Takeaway Founder-led sales and founder-led customer acquisition might not make sense for every company, but for those who it does, get in front of the customers as much as possible, experiment and test continuously, and don’t be afraid to fail.

Scale 245

Scale Sales Hiring Sales Business 245

Tom Tunguz

JANUARY 26, 2014

The metrics of cost-of-customer-acquisition, funnel conversion rates, upsell and cross-sell effectivess, net churn rates and lifetime value apply equally well to B2D companies as their SaaS cousins. A handful of B2D companies have coupled B2C efforts with the B2B strategy at launch. For some teams, it feels like selling out.

B2C 133

B2C Sales Hiring Marketing Scale 133

Sales Hacker

MAY 28, 2024

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Lessons learned from driving 100% of revenue acquisition at a $300M Gartner division.

Revenue 124

Revenue Venture Capital Strategy Marketing 124

Intercom, Inc.

MAY 2, 2019

However, Bangaly cautions against monetizing your product too soon, especially in the B2C space: “For B2C, definitely start off being free, getting product market fit, figuring out what is the thing that really is the feature, the set of features, the experience that retains people well.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 194

Sales Hiring Payment Methods Payment Solutions Marketing 194

SaaStr

NOVEMBER 21, 2019

To give an example, I was talking to one founder before his B2B SaaS company, and he’s like, “Well, I want to hire a VP of sales to prove what our cost of acquisition is and our payback, et cetera, et cetera.” Do you think between B2B and B2C, are there two raise for B2C companies? Ophelia : For sure.

New CTO 182

New CTO Sales Hiring B2C CTO Hire 182

Sparktoro

APRIL 16, 2023

Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell. In other words, it’s becoming a lot more expensive to acquire customers. What to do?

B2C 105

B2C Acquisition B2B Payment Features 105

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). B2C pricing.

B2C 52

B2C Subscription Payment Features Payments 52

Chaotic Flow

MARCH 25, 2014

When you know you will have customers tomorrow, you can invest in the support of those customers, as well as the acquisition of new customers, with a much higher degree of confidence. B2C companies have always had the law of large numbers working in their favor, enabling a wide array of statistical methods for planning and forecasting.

Metrics 156

Metrics Business SaaS Forecasting 156

Totango

JULY 1, 2022

Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Are Key Differences between Customer Loyalty for B2B and B2C Brands? First, we’ll discuss what customer loyalty is. What Is Customer Loyalty?

B2B 114

B2B B2C Underperforming Technical Team Business 114

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition. The importance of post-sale marketing and customer lifecycle management.

AI Search 123

AI Search Sales Recruiting AI ChatGPT 123

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. What Is the Difference Between B2B and B2C Niche Marketplaces? B2B niche marketplaces work between businesses, while B2C works between businesses and consumers.

Marketplace as a Service 136

Marketplace as a Service Merchant Services B2B Construction 136

Chaotic Flow

JANUARY 15, 2013

SaaS customer churn rate is important, particularly if you run a B2C SaaS business where revenue is generated by monetizing users through advertising or such. Churn implies a severing of the business relationship, so recovering a churned customer will generally imply a new cost of acquisition.

Churn 142

Churn Metrics SaaS B2C 142

OpenView Labs

JULY 11, 2019

To be successful, B2B businesses need to think like B2C businesses and remember that their end user is an actual thinking, feeling human that expects a quality product and a personalized experience. Enter product led growth (PLG) , a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion.

B2C 40

B2C Branding B2B Acquisition 40

Intercom, Inc.

MARCH 22, 2018

Upon joining that team, I led online marketing and user acquisition growth for about a year. The early days of Eventbrite were much more B2C, so a lot of the classic B2B growth tactics applied for us as well. It’s really core B2C growth tactics, and also some of the B2B. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Sales Hacker

DECEMBER 6, 2018

The acquisition highlights a number of important strategic considerations for CRO’s and sales leaders everywhere. First, this acquisition highlights the need to be able to reach new verticals and new roles. Second, the acquisition highlights the increasing importance of data.

Acquisition 53

Acquisition Revenue B2C Healthcare 53

Mucker Capital

JANUARY 9, 2024

The analogy of reversing gravity highlights the enduring impact of retention on sustained business growth compared to the short-term impact of acquisition. This not only fortifies the existing customer base, but also informs and enhances acquisition strategies, allowing businesses to attract customers who mirror their premium segment.

B2C 52

B2C Retention Acquisition Strategy 52

OpenView Labs

DECEMBER 20, 2021

Square acquired Afterpay for $29 billion , joining the other fintech acquisitions like Klarna at $46 billion and Affirm at $18 billion. As acquisition costs get higher, the fintech spotlight gets brighter. The Lines Between B2B and B2C are Getting Blurry Thanks to PLG. In other words, TAM for everyone.

Technical Review 79

Technical Review SaaS Payments B2C Software Review 79

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. Work with Sculpt if you’re in the B2B space and your main objective is lead acquisition. #7 As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following.

Social Media 143

Social Media Marketing B2C B2B 143

Intercom, Inc.

JULY 26, 2022

Unsurprisingly, this benefits all parties: your customers receive support toward their goals; in turn, your company can expect less customer churn, more upselling opportunities, greater loyalty, and lower acquisition costs as your customers become long-term brand advocates. What does customer success do and why is it important?

Customer Success 129

Customer Success B2C Churn Systems Review 129

ProfitWell

JANUARY 10, 2020

While there are a number of business-to-customer (B2C) SaaS products, many of them are business-to-business (B2B). In regular B2C marketing, you can target a broader group of potential customers without having to account too much for who, exactly, you’re speaking to, or for their expertise level relative to your product and field.

Marketing 94

Marketing Strategy SaaS B2C 94

Tom Tunguz

JANUARY 4, 2015

Second, this trend demands the the sales process evolve from an education sale to an execution sale, from a push to a pull sales process , where customer support and success meaningfully reduce cost of customer acquisition. There are no longer locked into large, companywide contracts with particular vendors.

Pricing 100

Pricing SaaS B2C Education 100

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever.

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

Totango

SEPTEMBER 7, 2021

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Here we’ll consider the differences between B2B and B2C engagement before laying out three of the most important best practices for effective B2B client engagement. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 84

B2B Engagement Strategy B2C 84

OpenView Labs

OCTOBER 14, 2020

Overnight transformation through acquisition. “We At the time of the acquisition, the Trello team was about 120 people and Atlassian employed more than 2,000 people. One of Stella’s primary post-acquisition roles was ensuring that Trello stays Trello-y. Blending B2C and B2B strategies for success.

Acquisition 54

Acquisition Marketing Sales Hiring Scale 54