Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. Vacation rental marketplace Housetrip miscalculated the importance of word of mouth and, facing strong competition and high acquisition costs, was forced to scale back to two markets. And the opportunity ahead is only getting bigger.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

User Pilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Metrics B2B Retention 98

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

FastSpring

APRIL 16, 2019

The best thing about a subscription program is the reliable revenue it generates. Your subscription churn rate is the number of subscribers you lose over a given period. the subscriber elects to cancel their subscription) or involuntary (e.g. But do you have the time to individually email and/or call each failed payment?

Payment Methods 96

Payment Methods Churn Subscription Payment Features 96

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

Chaotic Flow

MARCH 25, 2014

A SaaS business is different because of the recurring revenue subscription model. In fact, most of what follows applies equally well to any subscription business. The economics of a subscription-based business are fundamentally different from those of a transaction-based business. What makes a SaaS business different?

Metrics 156

Metrics Business SaaS Forecasting 156

Sparktoro

APRIL 16, 2023

Customer acquisition costs (CAC) have increased significantly over the past decade. This is true for both B2B and B2C companies, with CAC across both industries being up about 70%, according to subscription software company ProfitWell. In other words, it’s becoming a lot more expensive to acquire customers. What to do?

B2C 115

B2C Acquisition B2B Payment Features 115

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. Then we’ll explore why it plays a major role for B2B SaaS business models and how loyalty for B2B businesses differs from that for B2C brands. What Is Customer Loyalty?

B2B 114

B2B B2C Underperforming Technical Team Business 114

Chaotic Flow

JANUARY 15, 2013

SaaS customer churn rate is important, particularly if you run a B2C SaaS business where revenue is generated by monetizing users through advertising or such. However, B2B SaaS companies generate revenue from direct subscription sales. The simple answer to this question is money. MRR total = $2M = 100 x $10,000 + 10 x $100,000.

Churn 142

Churn Metrics SaaS B2C 142

FastSpring

MAY 25, 2023

Our all-in-one payment platform includes a best-in-class localized checkout, subscription management, global tax management, reporting and analytics tools, and more. Increasing acquisition, increasing conversion rates, and reducing churn are all possible options. Localizing pricing converts at 2x for B2C SaaS companies.

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. Are users automatically billed or signed up for recurring payments?

Payment Solutions 138

Payment Solutions SaaS Payments Payment Methods Strategy 138

ProfitWell

MAY 21, 2020

And we'll be sharing with you an overall subscription index, from companies on Profitwell, that will be updated weekly. Table of Contents: Overall SaaS and subscription index. Impact of COVID-19 on SaaS and subscription companies. Impact of COVID-19 on SaaS and subscription companies. Why you need to focus on retention.

Subscription 68

Subscription Payment Features SaaS Payments Data 68

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

ProfitWell

APRIL 10, 2019

To answer the question, we studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers. **We Freemium is an acquisition model, not a revenue model.". This doesn’t mean you’ll have a free plan related to your current product, but you’ll still have some element of free.

B2C 92

B2C Acquisition Retention Payment Features 92

ProfitWell

NOVEMBER 14, 2019

The subscription universe is taking over. From hygiene products to software to bacon (yes, bacon), you can purchase a subscription for just about anything today. What is the subscription-based economy? How does the subscription-based economy work? What customers look for in subscription companies.

Payment Features 49

Payment Features Payments Subscription Trends 49

Incredo

NOVEMBER 28, 2019

Benefits ad, testimonials ad, offer ad This formula can work best if 1) You are already a reputable brand and want to reach new users, 2) You retarget your free trial sign-ups or leads who haven’t completed the subscription process yet. Your first round may tell about your software’s main value, supporting integrations and your USP.

Social Media 200

Social Media SaaS Advertising B2B 200

ProfitWell

AUGUST 14, 2019

On this episode, Saba Mohebpour from Spocket asks us a key question to understanding growth: How is customer acquisition cost (CAC) changing over time? To answer this question, we looked at the data from just under seven hundred subscription companies. Here’s what we found.

Technical Review 60

Technical Review B2C B2B Acquisition 60

OPEXEngine

AUGUST 17, 2021

With the explosive growth of the SaaS business model impacting businesses worldwide, many are navigating SaaS financial operations and subscription management for the first time. When you move away from spreadsheets to a subscription management platform, make sure it is tailored for B2B SaaS. Choose a solution made for B2B.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

Intercom, Inc.

NOVEMBER 11, 2021

Anytime somebody reaches for a video game or a B2C app or a B2B SaaS offering or any sort of digital “good”, they are seeking some sense of resolution in their life. And so, you extend that to having your net 30 invoicing customers pay on time more frequently. I wonder if you wouldn’t mind explaining that one.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

CustomerSuccessBox

JULY 9, 2021

SaaS renewal rate refers to the percentage of customers who choose to renew their subscription at the end of each subscription period. B2B vs. B2C Customer Journeys. A B2B company has other companies as customers,whereas B2C tends to have a larger number of customers with shorter and simpler buying processes.

B2C 59

B2C Scale SaaS Software Review 59

Ramp Ventures

MARCH 16, 2017

Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active on six different social networks , according to data from the Content Marketing Institute: ( B2C marketers share similar numbers.). Why You Need to Map Your User Acquisition Channels. Well, maybe not.

Acquisition 40

Acquisition Scale Growth Hacking Advertising 40

ChurnZero

MARCH 31, 2023

With it goes recurring revenue ( ARR , MRR ) and expansion opportunities. The billing platform Recurly tracked 1,900 subscription services in 2021 and 2022 and found the average customer churn rate is 5.6%. It’s slightly higher in the B2C sector at 6.8% and slightly lower in B2B at 4.9%.

Customer Success 98

Customer Success VP of Engineering Investment Benchmarks 98

User Pilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Emphasizes customer acquisition to close more high-ticket enterprise contracts with potential customers. It’s easy to spend $100,000 or more on subscriptions to sales intelligence tools alone — tools that are essential to targeting high-ticket customers.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Chart Mogul

OCTOBER 9, 2020

Companies using the Freemium model, by ARR band: Word of Mouth Acquisition . Possibly one of the most coveted reasons for offering a Freemium plan is the word of mouth acquisition and virality it can drive. Playing the long game. For businesses that offer Freemium, understanding its “true ROI” starts with measuring the right metrics.

Scale 83

Scale Churn Metrics Acquisition 83

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). Customer acquisition cost (CAC). Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. Subscription. Business to business (B2B). Call to action (CTA). FastSpring. Fulfillment.

Payment Methods 84

Payment Methods Merchant Services Payment Services Outsourcing Services 84

Navint

FEBRUARY 20, 2019

These nuances are based the origin of the vendor’s domain expertise—such as front-, middle-, or back-office—and on their market focus on B2B vs. B2C, low vs. high volume transactions, and subscription vs. consumption vs. hybrid business models. In 2016, I joined Salesforce soon after the acquisition of Steelbrick.

Payments 53

Payments Technology Scale Revenue 53

OpenView Labs

JULY 2, 2020

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. If you’re offering freemium in hopes of increasing customer acquisition, you might want to reconsider your pricing strategy.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

FastSpring

JUNE 19, 2019

“The ad-supported service is a subsidy program that offsets the costs of new subscriber acquisition. Engagement drives conversion from free consumption to a paid subscription.”. The B2C market is starting to cash in, too. A breakdown of Spotify users and their use of the platform after joining.

Payment Methods 104

Payment Methods Trends Payments Payment Services 104

ProfitWell

MARCH 5, 2020

They provide for your business through acquisition of new business. This is in contrast to the more commonly known, business to consumer (B2C) model, which sells directly to the individual consumer. Subscriptions are all about relationships. B2B vs. B2C: where they differ. Think of your sales team as your hunters.

B2B 59

B2B Sales Hiring Strategy B2C 59

User Pilot

APRIL 20, 2022

Most SaaS companies appeal to FOMO to make free trial users purchase a subscription. B2C companies typically offer straightforward solutions to end consumers, and longer trial periods, so the benchmark is 57%. When you give free users full access to your app, they see no need to pay for a subscription plan.

SaaS Payments 98

SaaS Payments Payment Solutions SaaS Benchmarks 98

OPEXEngine

MARCH 24, 2020

If your business model relies on annual subscriptions, ACV will be a term that’s constantly on your mind as your company grows. ACV (annual contract value) is a metric that typically represents the average annual contract value of a customer subscription. So, what is ACV in sales and what is a typical SaaS ACV? What is ACV in Sales?

Scale 58

Scale SaaS Sales B2C 58

Point Nine Land

MARCH 10, 2020

For instance, the marketplace might provide the video calling solution, collaboration, invoicing or marketing tools and the platform to enable the service to be delivered. Due to this emphasis on SaaS, I suspect that successful B2B marketplaces will have a much stronger lock-in effect than B2C marketplaces.

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

ProfitWell

OCTOBER 16, 2019

Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Zuora’s 2019 Subscription Economy Index reports average customer churn rates across a number of different industries, ranging from Business Services on the low end (16.2% Let’s find out. What is the average churn rate?

Churn 55

Churn SaaS Payments Payments Payment Methods 55

OpenView Labs

MARCH 10, 2019

Why freemium is an acquisition strategy, not a revenue model. For the year that followed, annual recurring revenue grew 230%. Why Freemium is an Acquisition Strategy, Not a Revenue Model. Research from Profitwell has found that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C.

Scale 64

Scale Acquisition B2C Interviewing 64

Baremetrics

MAY 13, 2021

You’ll instead focus on creating an extremely robust subscription marketing strategy. This model is most effective for lower price point and B2C SaaS products with a high volume of transactions rather than larger, more expensive products. Table of Contents. The Self-Service Model In this model, you don’t have a sales team whatsoever.

SaaS Payments 66

SaaS Payments Payment Services Payment Methods Strategy 66

Sales Hacker

JULY 17, 2018

Account Based Sales in B2C sales. On the other hand, the hyper-personalized focus required by account-based selling is a massive overkill in a B2C environment. Current subscriptions etc. Common metrics include the following: Customer Acquisition Cost (CAC) — the cost you incur on the average to convert one account.

Scale 70

Scale Sales B2C Outsourced Development 70

ProfitWell

MARCH 5, 2020

They provide for your business through acquisition of new business. This is in contrast to the more commonly known, business to consumer (B2C) model, which sells directly to the individual consumer. Subscriptions are all about relationships. B2B vs. B2C: where they differ. Think of your sales team as your hunters.

B2B 52

B2B Sales Hiring Strategy B2C 52