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The Web3 Marketing Stack: The Next Big Wave in Crypto

Tom Tunguz

The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance votes, and currency. Attribution vendors and Analytics vendors will poll various blockchains constantly to provide up-to-date data.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The post GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif appeared first on GTMnow. Guy Yalif: [4:45] Then totally. I thought I was at equilibrium, and I didn’t know they were up in that way. and we’ll see you all next week.

Scale 102
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What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing

Tom Tunguz

For a thousand web3 apps to bloom, paid acquisition channels must succeed. Obstacles exist: Blockchain transaction costs are real, but fees will fall over time. The incumbent marketing hegemons aren’t prepared for this new world with limited knowledge of blockchains and systems architected for cookies.

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Asking Users to Complete Tough Mudders to Use Your Product

Tom Tunguz

Token grants cost 4-7x than traditional customer acquisition techniques. Virtual wallets will form the backbone of the next-generation ads stack , replacing the cookie with a blockchain wallet. Blockchain infrastructure is beautiful - a marvel of collaboration across the internet. Virtual wallets are that first step.

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Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?

Tom Tunguz

Tokens are the paid customer acquisition channel of web3. By analyzing how web3 companies invest tokens, we can calculate the cost of customer acquisition (CAC) for a crypto company. Typical enterprise software companies spend approximately 7-15% of their enterprise value on customer acquisition. L1 Web3 companies spend 29-95%.

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The New Key Competitive Advantage for Web3 Startups

Tom Tunguz

For example, most web3 companies don’t consider tokens as a cost-of-customer acquisition , but they ought to be. Public blockchain data enables look-alike modeling not possible on the web without full credit card or banking data. We need to invent new marketing math. Also, web3 user data doesn’t mirror web2 data.

Startup 253
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Predictions for 2019

Tom Tunguz

The recent seasickness in the public markets forces most CEOs adopt a more conservative approach to acquisitions. Facing large swings in valuation, these leaders may struggle to advocate and articulate that large acquisitions are accretive and will be immediately rewarded by share appreciation after an acquisition.