Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

SaaStr

SEPTEMBER 29, 2022

Free user acquisition. Stage 3: Prove scalable quality user acquisition. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. When you put your growth team in marketing, it doesn’t attract engineers. This adoption funnel goes through: . Free user retention.

Technical Review 290

Technical Review Technical Advisors Scale Compensation 290

The Angel VC

OCTOBER 3, 2017

but "What will your CACs be if you invest $10-20 million in sales & marketing?". It’s hard enough to calculate historic CACs for different acquisition channels with a high degree of accuracy. That’s why content marketing is so critical in SaaS: it allows you to capture leads at a much earlier stage of the discovery process.

Scale 233

Scale Scaling Sales Hiring Acquisition 233

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. How can I use content marketing to create behavioural change? Motivation.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

Intercom, Inc.

MAY 8, 2019

Now HubSpot’s VP of Marketing, Meghan is also the accomplished host of The Growth Show , which unpacks the stories behind inspiring products, businesses and movements. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy?

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

SaaStr

JULY 20, 2024

Invest Early in Your Marketing When scaling the GTM engine, you want to invest early in marketing. On day one at Secureframe, they invested in content marketing. Content marketing typically takes over a year to get working, even if you’re doing everything right.

Sales Recruiting 304

Sales Recruiting Sales Hiring Scale Engineering 304

How To Buy Saas

FEBRUARY 27, 2021

About Semrush What is the SEMrush marketing platform? SEMrush is an all-in-one toolkit for SEO, content marketing, competitor research, PPC and also allows you to master social media marketing. Here is the list of some of the tools available in SEMrush Content Marketing Toolkit. Start 7 Days FREE Trial.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

SaaStr

APRIL 4, 2023

You’ll want to choose your Go-To-Market tools based on what you’re after. You’ll probably have a smaller lifetime customer value and customer budget for acquisition. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target. Are you seeking lots of small deals?

Scale 246

Scale Scaling Strategy Outbound Sales Team 246

Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. Table of Contents. Have a well-optimized website 2. Showcase success stories 4. Optimize the pricing page 5.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

SaaStr

APRIL 25, 2019

Begin drip marketing as soon as you have any sign-ups at all. You have to market to folks that don’t buy today. Content marketing almost always works. Yes, we’d all love 100% viral acquisition. But also put a phone number on your marketing site. It’s just slow. Write about your Unique Value Proposition.

Scale 252

Scale Sales Hiring Scaling SaaS 252

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like.

Content Marketing 100

Content Marketing B2B Social Media Management 100

Tom Tunguz

AUGUST 22, 2017

Second, the customer acquisition playbook is well known. Third, the costs of customer acquisition have risen. Whether it’s Facebook ads, LinkedIn ads, Google search engine marketing and retargeting, email marketing, or outbound calling, all of these channels bear some hallmarks of saturation. Inside sales models.

Scale 189

Scale SaaS Venture Capital Machine Learning 189

Practical Advice on SaaS marketing

JUNE 4, 2016

When it comes to content marketing, more isn’t necessarily better. Don’t get me wrong, I’ve seen content marketing work. It can be especially effective for software-as-a-service (SaaS) companies that need to keep customer acquisition costs under control. For one thing, producing good content isn’t easy.

Content Marketing 157

Content Marketing Acquisition Finance Software 157

Tom Tunguz

JANUARY 12, 2023

What the $6B Coupa Acquisition Means for Software Startups. It would be hard to entrust a B2B content marketing program to these systems. As startups blossom to capture these markets, they will improve model accuracy. Here are the results. The system struggles with logos. Thoma Bravo didn’t register.

B2B 200

B2B AI Social Media Generative AI 200

SaaStr

FEBRUARY 9, 2024

So when you think about acquisition, retention, and expansion, they all revolve around the product capabilities in a PLG motion. What are the most important things about this acquisition strategy that make it successful? PLG flips the traditional sales model and is less about the executive buyer and more about the end user.

Scale 321

Scale Sales Hiring Sales Marketing 321

Tom Tunguz

OCTOBER 21, 2014

” To ensure this didn’t happen, Bill and his content team devised a content marketing strategy that mimicked the buying process of their target customer. The team created content (text, audio and video) for the top, middle and bottom of the funnel. The third largest team is paid acquisition.

Scale 214

Scale Marketing Growth Hacking SaaS 214

ProfitWell

MAY 21, 2019

What is customer acquisition? Customer acquisition is the process of gaining new customers. Customer acquisition is one of the most popular growth levers for SaaS businesses because it is the most literal way to grow your customer base. Acquisition for a SaaS company means signing up new, paying customers.

Acquisition 70

Acquisition Retention Churn Advertising 70

Aaron Beashel

MARCH 9, 2018

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers.

Scale 192

Scale B2B SaaS Payments Strategy 192

Upscope

NOVEMBER 16, 2018

Analytics > Acquisition > Source / medium > Show more rows. As a content marketer, what do I want answers for? You can do a Phd in Google Analytics and still not figure it all out. It's a monster with a 1000 arms and legs. I have to click 10 times to get anywhere. Where is our traffic coming from?

Content Marketing 75

Content Marketing SaaS Marketing Pricing 75

Tom Tunguz

MARCH 17, 2015

But, referral marketing has to be managed well because the fraud risk and consequent revenue cannibalization for the business can be material. Content Marketing - The newest of the marketing channels and still the least well understood channel, content marketing has blossomed because the software buying process has changed.

Scale 133

Scale Marketing SaaS Content Marketing 133

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

Tom Tunguz

MAY 4, 2014

Startups have many different marketing options at their disposal: SEO/SEM, print, radio, TV, mail, affiliate, content marketing…The list goes on and on. Faced with this litany of options, how does a startup maximize their marketing effectiveness?

Startup 133

Startup Marketing Advertising Scale 133

Hitenism

JANUARY 20, 2017

This is where most early-stage startups find themselves, and that’s why content marketing is the right choice for many SaaS startups looking to build their traffic and brand. Create top-of-funnel content with broad appeal. Content marketing is a long-term investment.

Marketing 237

Marketing Content Marketing Startup Acquisition 237

User Pilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52

Tom Tunguz

FEBRUARY 21, 2013

The rectangle on the right contains the marketing disciplines used to grow and optimize customer acquisition metrics on the right. At the top of the funnel PR, word of mouth and reach marketing are the tools to drive more awareness. Engagement marketing includes product tutorials and videos, welcome emails and support.

Sales Funnel 124

Sales Funnel Marketing Sales Content Marketing 124

SaaStr

MARCH 31, 2021

Intent data can help distill your target account lists by key interests so your marketing spend is directed where it has the best chance of engaging prospects who have a high propensity to convert. . Increase your acquisition pipeline with previously invisible accounts .

Strategy 221

Strategy B2B Sales Enablement Advertising 221

User Pilot

JANUARY 26, 2024

But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Content Marketing 52

Content Marketing Marketing Social Media Education 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

User Pilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of user acquisition specialists is essential for success. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Social Media Data Analysis Advertising 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Scale Artificial Intelligence Data Analysis 52

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. "  2.

B2B 137

B2B Technical Advisors SaaS Payments Underperforming Technical Team 137