SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. So when you think about acquisition, retention, and expansion, they all revolve around the product capabilities in a PLG motion. At the same time?

Scale 317

Scale Sales Hiring Sales Marketing 317

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Aaron Beashel

MARCH 9, 2018

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers.

Scale 192

Scale SaaS Payments B2B Strategy 192

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

Baremetrics

AUGUST 23, 2021

Leading SaaS and subscription businesses rely on Baremetrics to track the success of product launches, essential business metrics, and more. Table of Contents. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Content marketing has proven to be one of the most effective marketing strategies for SaaS companies.

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 59

Acquisition Strategy Social Media Customer Lifetime Value 59

Unbounce

AUGUST 13, 2019

For SaaS marketers, volume is the name of the game. We marketers know that acquisition is a whole lot easier when you create compelling content that gets people interested in your product. How Can Resource-Strapped SaaS Marketers Put Lead Gen Content to Work? Just ask Taylor.

SaaS 111

SaaS Acquisition Content Marketing Benchmarks 111

Chart Mogul

FEBRUARY 13, 2025

To grow your subscriber base, you need strong marketing and sales. Consistent outreach, targeted messaging, and a clear value proposition will drive customer acquisition and fuel your growth. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. Table of Contents. Dollar Shave Club 2.

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

Sales Hacker

MARCH 26, 2024

He was the founding CMO of Gainsight where he and his team are credited with creating the Customer Success category — a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. valuation.

Marketing 120

Marketing Forecasting B2B Acquisition 120

Practical Advice on SaaS marketing

MAY 13, 2017

But here’s the thing: Marketing automation solutions don’t work by themselves. In my work with software-as-a-service (SaaS) companies, I’ve seen marketing automation fail for a few reasons. And I know for sure that the monthly subscription to a marketing automation solution does not include a built-in supply of content.

Marketing 100

Marketing Outsourced Development Acquisition Subscription 100

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 52

Acquisition Strategy Social Media Customer Lifetime Value 52

Tom Tunguz

AUGUST 6, 2015

First, the acquisition channels startups use to acquire customers address many more potential customers and enable far more cost effective marketing than twenty years ago. But equally importantly, these marketing teams can acquire tens if not hundreds of millions of users before exhausting the acquisition channel.

Startup 100

Startup Acquisition Trends Enterprise 100

Baremetrics

NOVEMBER 2, 2021

Method 1 Method 2 Use Baremetrics to calculate all of your metrics including LTV for Shopify Partner Apps Customer acquisition cost (CAC) and LTV Knowing what your LTV is for each customer segment is critical Why is it important to segment the LTV for Shopify Customer Apps? Baremetrics monitors subscription revenue for Shopify Partners.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

How SaaS Works

OCTOBER 15, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. Architecting an effective, long running content marketing strategy has proven difficult for most companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Tom Tunguz

FEBRUARY 19, 2013

Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it. The first subscription business developed in the 1700s as a way to hedge the risks of a single, fickle patron underwriting book publishing costs.

Business 100

Business SaaS Mobile Subscription 100

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Balancing Customer Acquisition Costs and Lifetime Value. Evolve your service.

Engagement 103

Engagement Strategy SaaS Scale 103

User Pilot

JUNE 26, 2024

Starting a career as a user acquisition specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

User Pilot

MARCH 15, 2022

The LTV: CAC ratio is recommended to ensure you don’t start running a loss by spending more on acquisitions than you gain. What is a go-to-market (GTM) strategy? A go-to-market strategy is a comprehensive outline or guide on how to send your product to the market. How to build a go-to-market strategy?

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Let’s look at them in detail. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

JULY 22, 2023

Use growth loops, content marketing, and referral programs to drive user acquisition. If your sales team isn’t ready then all the time and money spent on customer acquisition will go down the drain before you can even close the first deal (much less try to cross-sell anyone). upselling vs cross-selling).

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

User Pilot

MARCH 6, 2024

For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM. When creating marketing content , focus on the middle and bottom-of-the-funnel topics as they drive the most conversions. The marketing funnel stages focus on customer acquisition. These include: Content marketing and SEO.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Baremetrics

MAY 18, 2021

Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

User Pilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. As the price of your product increases, so does the customer acquisition cost. Let’s get right into it!

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

Incredo

MAY 22, 2019

Winning content is all you need (well, and a good product as well!) After the end of a free trial, content marketing should be a priority for you to produce , aimed at each type of user. Next, send content tailored to the characteristics of each individual email group that you have created.

SaaS Payments 101

SaaS Payments SaaS Payment Services Payment Methods 101

User Pilot

MAY 19, 2021

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Influencer Marketing. Does your product help employees save time while invoicing? Let’s dive in! Product-led Growth.

B2B 119

B2B Marketing SaaS Social Media 119

Ramp Ventures

MARCH 16, 2017

Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active on six different social networks , according to data from the Content Marketing Institute: ( B2C marketers share similar numbers.). Finding Your User Acquisition Channels.

Acquisition 40

Acquisition Scale Growth Hacking Advertising 40

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Xero makes a document management acquisition.

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

Unbounce

NOVEMBER 5, 2020

Content marketing isn’t just important for search engine optimization—it’s also one area of the funnel where Amazon doesn’t compete. Over 90% of shoppers trust reviews from family and friends, which is why so many of the top subscription box services use referral programs to grow their business. Educate your shoppers.

Scale 144

Scale Marketing Merchant Services Social Media 144

User Pilot

AUGUST 18, 2022

Investing in a customer advocacy program boosts brand awareness, reduces acquisition costs, and drives word-of-mouth referrals. Loyalty is a purchasing behavior – customers either make repeat purchases or keep their subscription in place of other options. Reduces customer acquisition costs. Reduces customer acquisition costs.

Scale 98

Scale Software Review Acquisition Onboarding 98

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. LeadGenius is an all-in-one view with data acquisition automation. Price: Subscriptions start at $208 per month, excluding any ad budget.

Scale 127

Scale Outsourcing Services Machine Learning Artificial Intelligence 127