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Everything is harder with a channel sales program. Training a directsalesteam on a new product launch is like teaching someone the macarena. Early Building partner programs’ are focused on partner acquisition and reselling. . None of them include change, evolution, or adaptation. . Straightforward. .
Zach : And so as we were having this conversation, we did, of course, raise a little bit more money in that round in order to enable the acquisition. People ask if we had an acquisition strategy, we definitely don’t. We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there.
” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Having a bunch of customers paying $10K/year (or less) might make you feel good, but you’ll get crushed if you have a directsalesteam acquiring them. (DK:
This reality influences their go-to-market (GTM) strategy, which relies on a lower overall sales and marketing budget and a higher mix of marketing to sales spending. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
Mallun Yen : So, we talked earlier about how you have your first VP of Sales, who is still your VP of Sales. And, for most of your life cycle, you have had just a directsalesteam. Mallun Yen: And do you see Zoom embracing that as part of organic internal development, partnerships or acquisitions?
Acquisition accelerator. When a smaller company is licensing OEM software of high value to a larger company, the smaller company can often become an acquisition target. The chances of such offers can be increased by structuring a deal that provides limits to the larger company that can be overcome through acquisition.
Still, one unified unit of three departments working together: Sales, Marketing, and Customer Success departments, mainly because the land-and-expand strategy is the concept of your current customers being your best sources of revenue. Most of their paying customers initially adopt their platform through self-service and free trials.
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