SaaStr

FEBRUARY 26, 2025

Companies successfully implementing PLG are seeing dramatically lower customer acquisition costs as a percentage of revenue. Because too many startups fall into what Gross calls the “Enterprise Mirage” – landing a few big logos through heroic efforts but failing to build repeatable systems.

Enterprise readiness 147

Enterprise readiness Enterprise compliance Acquisition 147

Andreessen Horowitz

NOVEMBER 17, 2023

acquisition. I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-ready scale.

Sales Hiring 96

Sales Hiring Scale Sales Underperforming Technical Team 96

SaaStr

JANUARY 5, 2023

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. The post Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video) appeared first on SaaStr.

Sales Hiring 49

Sales Hiring Acquisition Forecasting Outsourced Development 49

SmartKarrot

JULY 8, 2020

It also has guided engagements like Native Behavioral Targeting and is enterprise ready. The Salesforce integration helps you use customer acquisition data to build continuity once users are in your platform. They offer business hours support, as well as online walk-throughs. Pricing: Free trial and upgrade. Amplitude Analytics.

Software Review 10

Software Review Customer Success Systems Review Pricing 10

User Pilot

JUNE 10, 2019

But first, an easily digestible definition for those who are new to the concept: Product led growth marketing is the use of the product as the primary driver of acquisition, and it also brings marketing’s involvement into expansion and retention. And remember, marketers using PLG strategy collaborate in onboarding, not just acquisition.

Growth Marketing 143

Growth Marketing Scale Marketing Sales Hiring 143

Kellblog

JANUARY 5, 2020

While most everyone I knew scratched their head at the enterprise-focused Workday acquiring a more SMB-focused Adaptive, Workday has done a good job simultaneously leaving Adaptive alone enough to not disturb its core business while working to get the technology more enterprise-ready for its customers.

DevOps as a Service 72

DevOps as a Service Blockchain Technical Review AI Search 72