The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated
SaaStr
APRIL 13, 2025
.” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Sales Organization Structure Conrad reveals his preference for dedicated sales teams for each product, despite internal disagreement.
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