Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

FastSpring

NOVEMBER 13, 2024

Effective ways to market web shops outside of games to avoid violating anti-steering rules in mobile marketplaces.

Payments 125

Payments Merchant Services Payment Methods Payment Services 125

SaaStr

MARCH 17, 2023

Should you purchase through a third-party marketplace? Do you need extra services that a Value-Added Reseller can provide? Now, they’re service providers bringing SaaS into their portfolio of products and services to serve their customers better. The VARs of old are no longer — the ones who just implement software.

Marketplace as a Service 195

Marketplace as a Service Software Review Technical Review Azure 195

Tom Tunguz

SEPTEMBER 23, 2015

SaaS Enabled Marketplaces benefit from a unique advantage in their go-to-market. In between, Google operates an advertising marketplace, AdX. This data enables the marketplace to amass census scale data on supplier performance, granular to the type of service rendered. The first SEMs flourished in advertising.

Marketplace as a Service 110

Marketplace as a Service Data Advertising SaaS 110

Casey Accidental

JANUARY 23, 2019

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. The second issue is around who controls the quality of the service.

Scale 73

Scale Marketplace as a Service Outsourcing Services Scaling 73

SaaStr

JULY 13, 2022

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Expansion or retention is the new acquisition. Your expansion revenue should comprise at least 30 percent of your new acquisition revenue.

Scale 217

Scale Sales Hiring Revenue Marketplace as a Service 217

FastSpring

AUGUST 13, 2024

The Verge points out that app updates or reinstalls by the user reset the clock back to 12 months left for the ongoing store services fee. For example, the “Store Services Fee” will be “a 10% standard commission fee or a 5% discounted commission (e.g.,

Payment Methods 137

Payment Methods Merchant Services Payment Solutions Payments 137

OpenView Labs

DECEMBER 15, 2020

Now—a happy consequence—cloud marketplaces are on a similar trajectory of growth and have opened up a powerful go-to-market channel for sellers that you probably haven’t heard of yet. Not to mention 73% of B2B buyers prefer the convenience of digital buying through ecommerce, web direct or marketplaces (more on that later). .

Marketplace as a Service 52

Marketplace as a Service Cloud Scale VP of Engineering 52

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Who has heard of Lambda School, out of curiosity? Thank you so much.

Acquisition 142

Acquisition Software Review Payment Methods Marketplace as a Service 142

Tom Tunguz

AUGUST 2, 2016

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

Outsourcing Services 110

Outsourcing Services SMB Acquisition Scale 110

SaaStr

DECEMBER 16, 2022

How do you enter a highly competitive marketplace, carve a niche for yourself, and then scale the business to $100 million+ ARR? Entering a hyper-competitive marketplace . Entering a crowded marketplace as a new business can be intimidating, especially when established players with a solid customer base surround you.

Outsourcing Services 212

Outsourcing Services Scale Sales Hiring Outsourced Development 212

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. More customers = more revenue.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SaaStr

NOVEMBER 21, 2022

An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. . It increases total enterprise value, lowers customer acquisition costs, and boosts net revenue retention. .

Payments 178

Payments Payment Methods Embedded Payments Scale 178

Stax

JUNE 20, 2024

An ISV partner is a software vendor that partners with an ISV and provides additional services or technology. However, the significance of selecting the right ISV partner program for cloud services or SaaS companies can’t be overstated. Participating in ISV partner programs offers several advantages.

SaaS Payments 88

SaaS Payments Payment Services Payments Stax 88

SaaStr

JUNE 15, 2020

— Topic: “The Essential Companies SaaS Relies On” The software-as-a-service marketplace is rapidly growing year after year! Before SaaStr and investing, he was CEO and co-founder of EchoSign, then the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

VP of Engineering 131

VP of Engineering Marketplace as a Service Scale SaaS 131

SaaStr

MAY 25, 2022

How do you make your fledgling business seen and heard in a competitive business marketplace? Nobody wants to refer a service that may not be able to deliver. However, if your product or service is recognized as the best of its kind, the credential makes it easier for users to recommend your business.

Scale 245

Scale Marketplace as a Service Advertising Business Model 245

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 121

Payment Methods Payment Solutions Merchant Services SaaS Payments 121

Think Strategies

MARCH 26, 2018

In fact, it spawned an entire subsegment of data integration solution vendors and systems integration service providers that have prospered by helping organizations overcome their data integration challenges. Click here to read our analysis in E-Commerce Times regarding the industry implications of this acquisition.

Marketplace as a Service 100

Marketplace as a Service Acquisition Cloud Enterprise 100

Sales Hacker

OCTOBER 13, 2020

Why it’s hard to build a two-sided marketplace [13:38]. And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. And the other thing I learned is it’s very, very hard to build a two-sided marketplace, Sam. Show Introduction [00:10].

Marketplace as a Service 98

Marketplace as a Service CTO Hire Sales Recruiting Scale 98

Tom Tunguz

JULY 8, 2021

Tokens might be used as stores of equity value, as a replacement for government money, to pay for a particular service, or simply as as collectible. Exchanges - exchanges are the marketplaces where people trade tokens to determine their value. These assets might be coins, tokens, NFTs and be used in different ways.

Outsourced Development 266

Outsourced Development Marketplace as a Service Banking Construction 266

Casey Accidental

OCTOBER 18, 2021

In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion. Building a consumer marketplace to drive incremental ticket sales to event creators. The core self-service business was growing steadily at significant scale and was profitable.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Partner acquisition. There are three different types of products designed to enhance partner acquisition. Examples of partner-to-partner marketplaces: MeasureMatch , PartnerStack.

Payments 104

Payments SaaS Payments Payment Solutions Payment Services 104

Payrix

JANUARY 30, 2024

Durrett explained that Storable is the culmination of several best-in-class acquisitions, including multiple software companies, a marketplace company, and a couple of insurance companies. While the decision to embed payments was an easy one, the process of choosing payment options that meet ever-evolving customer needs is ongoing.

Payment Services 130

Payment Services Payments Merchant Services Payment Solutions 130

User Pilot

AUGUST 12, 2024

Value-based segmentation (customer lifetime value, acquisition cost, etc.). Satisfied customers also turn into product advocates and enhance your customer acquisition efforts. Enhancing customer retention in financial services Banks leverage customer segmentation to enhance retention rates and improve overall service quality.

Marketplace as a Service 66

Marketplace as a Service Banking Telecommunications Mobile 66

User Pilot

MAY 21, 2024

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. It’s a key metric for assessing customer satisfaction and retention.

Churn 52

Churn Retention Software Review Metrics 52

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Gaining new customers. Goal of website. .

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

AUGUST 14, 2024

Let’s dive in to learn what they are and how you can implement them into your product for greater customer success and acquisition! TL;DR A product-led strategy focuses on making your product, its value proposition, and user experience the primary drivers of customer acquisition, engagement , and retention.

Scale 91

Scale User Experience Acquisition Technical Review 91

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The Ansoff Matrix of Growth Strategies.

Acquisition 89

Acquisition Scale Marketplace as a Service Onboarding 89

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. SaaS as we already understood is a software as a service. Start Listing your saas on Software and saas Marketplaces.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 105

Engagement Customer Lifetime Value Revenue Subscription 105

Neil Patel

AUGUST 17, 2021

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Who actually uses campaigns for brand awareness?

Branding 145

Branding Social Media Marketplace as a Service Acquisition 145

Intercom, Inc.

JUNE 23, 2022

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. But once they’re happy with a service, they can help build trust with new customers as well.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

Buffer Resources

OCTOBER 19, 2023

I had spent the previous 15 years running my own local lawn care company, and I knew from experience both how difficult it was for a homeowner to get a reliable lawn mowing service and how challenging it was to make a living mowing yards. I felt a technology platform could solve this problem for both sides of the marketplace.

Strategy 118

Strategy Marketplace as a Service Social Media Investment 118