Remove Acquisition Remove Marketplace as a Service Remove Metrics
article thumbnail

From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

article thumbnail

A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Customer Acquisition Cost (CAC). &

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

These processes might include listening to employees, getting external feedback, or reviewing your metrics regularly. . Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Mistake 2: Hiring with urgency.

Scale 283
article thumbnail

5 customer acquisition strategies for winning new customers

Intercom, Inc.

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

article thumbnail

How to Crush Your Enemies with Expensify’s CEO: David Barrett (Video)

SaaStr

How do you make your fledgling business seen and heard in a competitive business marketplace? No one built a business solely on metrics like TAT, LTV, etc., Nobody wants to refer a service that may not be able to deliver. Unlike traditional business models, don’t look at advertising as the solution to customer acquisition.

Scale 306
article thumbnail

Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

Podcast Full Interview: Audio Listen online or find it on more podcast services. So it’s a marketplace, it’s a platform. And the biggest difference between the two of those statements is one, low value to sort of medium and high value, and then two, the actual service layer built into the technology underneath the hood.

Scale 120
article thumbnail

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.