SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Average Revenue per Customer.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Tom Tunguz

AUGUST 26, 2020

In this analysis, I’ve compared the metrics of the two companies at the time of IPO. TTM Revenue, $M. Revenue Growth. At the time of IPO, Asana generates more revenue, $162M in revenue to Smartsheet’s $111M. Asana is also growing faster, 86% annual revenue growth vs. SmartSheet’s 66%.

Payment Solutions 363

Payment Solutions Payments Outsourced Development Payment Services 363

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. Imagine you’re coming up on the busiest season of the year, and you’ve been conducting an experiment with your ads to see which will generate the most revenue. What is Customer Acquisition Cost (CAC)? What is Customer Acquisition Cost (CAC)?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaStr

JULY 10, 2024

It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there. That’s the power of compounding revenue in SaaS! Even with Slowing Growth, Will Hit $1B ARR by 2028 The power of recurring revenue and NRR > 100%. For better or worse. #9.

Scale 303

Scale SaaS Payments Payment Services Payments 303

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? A customer expansion strategy is a playbook for increasing the revenue from your existing customers, for example, by selling them additional products and services or encouraging them to upgrade to higher plans.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

SaaStr

AUGUST 21, 2024

Grew Restaurant Locations 29% Year-Over-Year to 120,000 Perhaps the most important metric at scale. Only 18% of Revenue From SaaS. Shopify and Bill both also get the majority of their revenue from financial fees and transaction fees, not software subscriptions. But Toast even more so, at 18% of revenue.

Scale 306

Scale Payment Methods SaaS Payments Payment Solutions 306

SaaStr

NOVEMBER 7, 2019

How can a simple offering be transformed into its own platform? Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Want to see more content like this?

Payments 174

Payments Merchant Services Payment Solutions Payment Services 174

Stax

MARCH 16, 2025

As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. By pinpointing the exact reason for user churn, you can determine how to avoid it and ensure that your business continues to have strong profits. Looking to measure churn? Contact sales 2.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

FastSpring

NOVEMBER 14, 2024

As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. If you want to offer more payment methods around the world, don’t miss this episode of Growth Stage.

Payment Methods 158

Payment Methods Payment Solutions Payments Merchant Services 158

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue. Take a traditional business, like a furniture store.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

JULY 20, 2022

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. While these aren’t great metrics if Weave was enterprise, they are still solid for SMBs. Weave has added payment processing to its services, and as part of that, use Stripe per a 3 year term agreement. #5.

SaaS Payments 290

SaaS Payments Scale Payment Methods SMB 290

SaaStr

DECEMBER 17, 2019

Enter the platform company. Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. Zach : So in our back end, we’ve integrated with about 10,000 financial institutions in the U.S. Zach : About 260.

Payments 214

Payments SaaS Payments Banking Underperforming Technical Team 214

SaaStr

MAY 2, 2020

I remember when Aaron Levie turned down a $600m+ acquisition for Box years ago, before SaaS went on a tear. Even today, it would have probably been a better financial deal for him, because it also included $200m in payments for the founders, and avoided the dilution from the IPO, etc. But by any rational metric, they should have sold.

Payments 299

Payments Acquisition Retention Revenue 299

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

SaaStr

DECEMBER 4, 2023

They wanted to quantify this trend of a longer sales cycle, so they commissioned a study of 500 revenue leaders in the U.S. The sales cycle is important because it cascades into a bunch of critical metrics for you and investors, including revenue. It could be price, product composition, or payment terms. This has cons.

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SaaS Payments Payment Services Payments Payment Features 287

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

How To Buy Saas

DECEMBER 20, 2024

So let us first understand the unique factors that affect SaaS accounting: Revenue Recognition: SaaS revenue depends on the subscription model, and the recurring nature of the income stream can create complexities in revenue recognition compared to traditional businesses.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

Blulogix

JANUARY 2, 2025

Alongside this expansion, the industry is experiencing significant consolidation , with mergers and acquisitions creating larger, more diversified players. For smaller and mid-sized businesses, this consolidation presents both challenges and opportunities. This eliminates manual processes, reduces errors, and speeds up billing cycles.

Payment Features 52

Payment Features Payments Subscription Payment Solutions 52

Neil Patel

NOVEMBER 9, 2020

Plus, the price tag on those more established businesses often run into the billions. Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care?

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

Stax

APRIL 17, 2025

Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage. The key is to make the upgrade feel like a natural next step, not a hard sell.

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

SaaStr

OCTOBER 29, 2019

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Built out a bunch of the orb across product, data, analytics to do much of the same work, to drive retention and monetization.

Payments 113

Payments Pricing Compensation Scale 113

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. You could be missing all of your metrics, but you know, you’re not the Twitter guys.

Acquisition 174

Acquisition Software Review Payment Methods Marketplace as a Service 174

Casey Accidental

FEBRUARY 22, 2024

Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. The Goldilocks Zone (10-40%) So, what is ideal?

Payments 116

Payments SaaS Payments Scale Payment Methods 116

Incredo

JULY 14, 2019

The subscription pricing model is a business model in which a customer pays a recurring fee on a regular basis (weekly, monthly, quarterly or annually) to use a service or product. That means a company generates revenue on a regular basis based on how many customers it has and what subscription plan they choose. Key finding?

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. Does your SaaS product produce public pages that can be found by search engines?

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SaaS Payments Payment Methods Payments Scale 200

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Monitor metrics like NPS , product rating, and referral rate.

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SaaS Payments Metrics Scale Marketing 103

Blulogix

FEBRUARY 12, 2025

By Inga Broerman How High-Performing Subscription Businesses Maximize NRR For subscription-based businesses, Net Revenue Retention (NRR) is the ultimate measure of growth and sustainability. If a business is retaining and expanding existing customer revenue , it can grow without constantly chasing new sales.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

Blulogix

FEBRUARY 13, 2025

By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage.

Payment Features 59

Payment Features Payments Subscription Revenue 59

Stax

JUNE 18, 2024

Aside from providing excellent SaaS solutions to their users, Shopify, Mindbody, and Etsy are just a few examples of companies that have used payment processing to fuel (at least some of) their growth. Monthly recurring revenue was $141 million. In the third quarter, Shopify took in revenue of $1.2

Payments 68

Payments SaaS Payments Merchant Services Payment Solutions 68

FastSpring

MAY 25, 2023

Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation can be even more challenging. Optimizing your SaaS Pricing Strategy for new MRR vs. net revenue retention. Inflation isn’t flat: Vary your strategy.

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

User Pilot

NOVEMBER 27, 2023

Tracking revenue on a spreadsheet is easy, but understanding the underlying factors influencing revenue growth rate is a different ball game. As you read on, you will learn: How to properly define revenue growth. Related metrics that impact your revenue and how to use the insights to turn your product into a growth engine.

Payments 105

Payments Revenue Payment Features SaaS Payments 105

Baremetrics

SEPTEMBER 30, 2021

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. You also might need to be watching your burn rate extra closely as the pre-revenue stage is by no means the pre-expense stage. What is a pre-revenue startup? What is a pre-revenue startup?

Payments 110

Payments Revenue Startup Development Team Review 110

Intercom, Inc.

AUGUST 27, 2020

But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus. Over the last 7.5

Scale 211

Scale Payments Payment Features Subscription 211

OPEXEngine

MAY 18, 2021

In this blog, we are looking at the business metrics that can be measured quantitatively and providing a few insights on how investors analyze them. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. Almost all revenue is from new contracts.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Baremetrics

AUGUST 22, 2021

Subscription revenue can be defined most simply as a model which generates income from customers through recurring fees that are paid at regular intervals. These can be weekly, monthly, or annual payments. Before we get into the more complicated stuff, let’s consider the difference between earning revenue and collecting revenue.

Payment Features 90

Payment Features Payments Subscription Revenue 90

SaaStr

SEPTEMBER 13, 2020

We celebrate businesses like that, and of course, the platform we’re on today with Zoom, that has really become a communications platform that’s defining this COVID era. If you look at the IAS vendors, they passed $130 billion revenue milestone this year. It is staggering. We call that a second act.

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Sales Hiring Scale Payments Cloud 235

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Revenue and expense metrics i.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95