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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Contract Length Many SaaS startups launch with monthly pricing which encourages customers to try the product and engenders demand.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Customer Acquisition Cost (CAC). &

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Monthly Recurring Revenue (MRR): Definitions, Formulas And How To Improve It

Stax

In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. MRR is an important metric for SaaS businesses to track to understand business health. Let’s say you ran a CRM business where you charged your customers $1000 a year over 12 monthly payments.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. That’s the power of compounding revenue in SaaS! Billion market cap But, Instructure has A lot, lot of debt to service. Your kids may well use it.

Scale 303
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What is SaaS accounting? Types, Key Metrics and Automation

How To Buy Saas

2024 is coming to a close, and it has been a terrific year for SaaS businesses as the industry has witnessed quite a favorable growth. For SaaS companies, accounting becomes one of the most crucial processes to understand their financial and overall business health, and then make informed decisions about future steps.

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Eleven Secrets of SaaS Product Design

Chaotic Flow

SaaS product management professionals should always remember that there are four P’s in marketing , one being product. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. The Boundless SaaS Product. What are the boundaries of your SaaS product?

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5 Interesting Learnings from Toast at $1.5 Billion in ARR

SaaStr

Grew Restaurant Locations 29% Year-Over-Year to 120,000 Perhaps the most important metric at scale. Only 18% of Revenue From SaaS. It’s probably not really a SaaS company, but close enough to include it in our series and our ecosystem. #3. This is what one 10x ARR leader really looks like. 5 Interesting Learnings: #1.

Scale 306