Tom Tunguz

JUNE 11, 2020

A recruiter in the audience submitted a question often discussed in startup boardrooms. If you’re hiring a sales leader, you don’t pass up an awesome sales leader that has a killer track record of closing deals just because in their previous company they sold success software, and then with your company, they’re going to sell MarTech.

Sales Hiring 263

Sales Hiring Sales Recruiting Product Marketing Startup 263

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales.

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

SaaStr

JANUARY 7, 2020

The first thing is, and this is a little crazy, but recruitment is incredibly overrated. How many people out here spend more than a third of your time recruiting? Tough Management Lesson #1. A lot of CEOs spend over half their time recruiting people. Tough Management Lesson #2. Okay, wow, that’s a lot.

Sales Recruiting 198

Sales Recruiting Sales Hiring Management Marketing 198

Sales Hacker

OCTOBER 18, 2024

Jonathan Moss (EVP at Experity) showcased an Account Plan GPT that streamlines sales and marketing account research for outbound efforts. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows. Link to GPT.

Sales Recruiting 108

Sales Recruiting Software Review Scale AI 108

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 262

Merchant Services Scale Sales Recruiting Sales 262

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. Or, even if they’re leaning towards the latter, they’re often not using the right metrics. A data-driven framework for scaling.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

Sales Recruiting 119

Sales Recruiting Scale Sales Hiring Sales 119

Tom Tunguz

JANUARY 7, 2015

LinkedIn attracts hundreds of millions of consumers to post resumes online and sells this data and access to its audience to advertisers and recruiters and salespeople. Recruiters buy Talent Solutions to find, connect with and acquire talented people. In 2007, online sales generated 63% of revenue.

Sales Recruiting 100

Sales Recruiting Benchmarks Metrics SaaS 100

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Turning a sales objection into a unique differentiator.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Intercom, Inc.

APRIL 25, 2019

Given that the primary metric we measure growth in is revenue, it follows that sales feels growth more acutely than almost any other function. As the Senior Vice President of Sales for Pipedrive , she’s currently responsible for building nimble sales teams who drive sustainable revenue.

Scale 136

Scale Sales Hiring Sales Recruiting Scaling 136

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

Sales Recruiting 157

Sales Recruiting Sales Hiring Scale Sales 157

The Angel VC

AUGUST 10, 2011

To put it as simple as possible, the health of a SaaS business is mainly determined by two factors: Customer lifetime value (CLTV) and customer acquisition costs (CAC). One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. Trial-to-paying-account conversion rate.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. This is really founder-led sales.

Sales Hiring 233

Sales Hiring Scale Payments Cloud 233

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

Sales Recruiting 92

Sales Recruiting Scale Sales Hiring Sales 92

User Pilot

JUNE 16, 2024

Looking for reliable metrics benchmarks to gauge your product performance and inform your decisions? That’s what you can find in Userpilot’s Product Metrics Benchmark Report. We also share 6 key insights for product managers that we found particularly interesting. It looks into 6 key metrics: User Activation Rate.

Benchmarks 81

Benchmarks Metrics Sales Recruiting Acquisition 81

Baremetrics

NOVEMBER 25, 2021

Your marketing and sales budgets, and the personnel assigned to those teams, will also rise. A longer lead time for recruitment means higher quality recruits. The talent acquisition team can balance their weekly workload, which reduces stress. It helps maintain consistent growth. Try Baremetrics Free.

Sales Hiring 97

Sales Hiring Sales Recruiting Finance Forecasting 97

OpenView Labs

NOVEMBER 16, 2021

Generally, success hinges on a company’s ability to acquire a deep understanding of the metrics that most accurately gauge company performance and profitability. A Quick Glossary of SaaS Metrics. Essentially, this metric is the marketing component of CAC (see below). Annual Recurring Revenue (ARR). Big mistake.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

Tom Tunguz

SEPTEMBER 30, 2014

But brand equity isn’t a topic of many conversations in Startupland because unlike revenue, gross margin, cost of customer acquisition or lead velocity, for startups, immediate changes in brand equity are nearly impossible to quantify. They capture part of the concept, but not the essence of it.

Sales Recruiting 113

Sales Recruiting Startup Branding Acquisition 113

SaaStr

AUGUST 5, 2019

He will also provide insights on the differences between commercial and enterprise customers and the key metrics to keep an eye on as you grow your business. I want to tell you what those metrics are for Egnyte because you could go, “Well, this guy is up here talking for 30 minutes. Want to see more content like this?

Sales Recruiting 203

Sales Recruiting Construction Scale SaaS 203

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

Kellblog

MARCH 13, 2020

In days of yore, chief revenue officer (CRO) was just a gussied-up title for VP of Sales. If someone was particularly good, particularly senior, or particularly hard to recruit you might call them CRO. Chief revenue officer meant chief sales officer meant VP of Sales. Frank, the head of Sales, had a $1B number.

VP of Engineering 98

VP of Engineering Customer Success Sales Recruiting Acquisition 98

Stax

MARCH 18, 2025

SaaS Growth and Operational Metrics To Track One of the best ways to ensure that your SaaS operations are on the right track toward high growth is by tracking key metrics. Consider the following SaaS metrics important for performance monitoring to ensure your company is operationally strong. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

JULY 27, 2023

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Tom Tunguz

OCTOBER 24, 2021

And then from 2004 to 2014, she was at Google and managed lots of different things, including the self-driving cars project, global sales and operations, and the business teams for checkout in Google Apps. I wouldn’t say I have an exact metric, but-. She’s got an English degree and an MBA. So I’m a fan.

CTO Coach 164

CTO Coach Sales Hiring Sales Recruiting CTO Hire 164

SaaStr

DECEMBER 17, 2019

Zach : And so as we were having this conversation, we did, of course, raise a little bit more money in that round in order to enable the acquisition. People ask if we had an acquisition strategy, we definitely don’t. We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there.

Payments 214

Payments SaaS Payments Banking Underperforming Technical Team 214

Intercom, Inc.

JULY 28, 2022

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj: Well, it’s a pretty long one.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Sales Hacker

APRIL 30, 2018

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

Sales Enablement 101

Sales Enablement Scale Sales Recruiting Sales Hiring 101

Subscription Flow

MAY 10, 2024

For businesses, this model ensures predictable revenue, especially during times of financial upheaval, as they can get additional revenue from the same customer without extra acquisition costs by introducing more products. Recurring donation systems on the other hand are consistent and make it easier for the NPO to account for future funds.

Payment Solutions 105

Payment Solutions Payment Methods Payments Payment Services 105

User Pilot

JULY 22, 2023

In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work.

Strategy 96

Strategy Sales Recruiting Customer Success Acquisition 96

Baremetrics

JUNE 30, 2021

All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. Creating a startup financial model helps you uncover key SaaS metrics and the assumptions you'll test as you implement your plans. For that, you need a financial plan with proper metrics.

Startup 98

Startup Sales Hiring Sales Recruiting Deferred Revenue 98

Intercom, Inc.

JULY 19, 2021

Improved customer acquisition (54%). Teams that benefit: Sales, marketing. And not only does this additional insight mean that you can provide more helpful, relevant support, but it also enables you to serve up targeted, relevant messages , for more impactful sales and marketing outreach. Increased business efficiency (58%).

Underperforming Technical Team 129

Underperforming Technical Team Scale Sales Hiring Sales Recruiting 129

Sales Hacker

MAY 9, 2019

A great sales compensation plan needs to accomplish quite a lot. And of course, a strong sales comp plan needs to motivate reps to hit goals that grow the company while still maintaining a profit margin. The Process for Creating a Sales Compensation Plan. Know what to Include in a Sales Incentive Plan. Keep it Simple.

Compensation 110

Compensation Sales Hiring Development Team Review Sales Recruiting 110

SaaStr

NOVEMBER 21, 2019

Emilie : The way I see it, the bar is higher because on the … because of education, there has been a metrics war. So what we see when our companies are pitching to investors is that you know what metrics investors will open the email. Everyone probably knows all the metrics that Jason talks about.

New CTO 181

New CTO Sales Hiring B2C CTO Hire 181

Baremetrics

OCTOBER 8, 2021

Indeed, to get the most out of customer data, SaaS businesses often rely on a third-party analytics dashboard for everything from basic SaaS metrics to financial forecasting and customer segmentation. One of the most important metrics is customer lifetime value ( LTV ). Table of Contents. What is LTV? What is LTV?

Payment Services 94

Payment Services Payments SaaS Payments Payment Features 94

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. Sounds like a big opportunity for talent-starved companies to recruit, right? Community building works much better for us than just typical marketing acquisition strategies. But a great story doesn’t mean success is easy for the team.

Artificial Intelligence 136

Artificial Intelligence Marketing Scale Sales Recruiting 136