User Pilot

APRIL 2, 2025

Let’s face it: understanding what your users are actually doing in your mobile app can be a real headache. That’s where Userpilot’s mobile analytics come in. Why choose Userpilot for mobile analytics? For instance, marketing focuses on user acquisition, whereas product looks at feature adoption.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

Neil Patel

DECEMBER 17, 2020

On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.

Mobile 143

Mobile Technical Review Systems Review Acquisition 143

FastSpring

NOVEMBER 13, 2024

Effective ways to market web shops outside of games to avoid violating anti-steering rules in mobile marketplaces. A global payments & compliance orchestration platform that will allow your players to transact in the currencies and local payment methods that work best for them.

Payments 157

Payments Merchant Services Payment Methods Payment Services 157

User Pilot

MARCH 27, 2025

Appcues is a household name in the product adoption world, with thousands of companies using it to create engaging in-app experiences for mobile apps. For example, Appcues has very limited survey features for collecting feedback from mobile users. How can businesses use Appcues Mobile? Well, thats the question.

Mobile 66

Mobile Pricing Technical Review Software Review 66

Tom Tunguz

OCTOBER 29, 2022

In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. More competition increases costs of customer acquisition. Past channels have included web-based software, open-source, mobile app stores & product-led growth. What happened to these figures during Covid?

Sales Hiring 317

Sales Hiring Sales Startup Acquisition 317

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.

Mobile 139

Mobile Strategy Advertising Marketing 139

Sales Hacker

DECEMBER 17, 2024

Mobile was a kind of advertising back then. The post GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif appeared first on GTMnow. So some of the most successful work at that stage. Now it’s an old hat. It was either search or display.

Scale 102

Scale Engineering Acquisition Scaling 102

SaaStr

MAY 15, 2024

There’s a lot to learn from our mobile-first comrades because it’s even harder over there than it is over here. Acquisition costs are dramatically lower for consumer and word-of-mouth distribution can go viral. While terrible churn in B2B SaaS is 5%, it’s much worse for mobile apps. Back to the consumer market.

Subscription 307

Subscription Payment Features B2B Mobile 307

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

Chaotic Flow

JULY 21, 2015

And of course there is mobile, which should come first right? SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. Then, there’s the marketing.

Acquisition 133

Acquisition Scale SaaS Pricing 133

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. What Goes Into Customer Acquisition Costs? In general, this metric helps you form a more accurate understanding of what the customer acquisition cost means to your company.

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. What people are really looking for is income mobility. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr.

Acquisition 175

Acquisition Software Review Payment Methods Marketplace as a Service 175

Tom Tunguz

JANUARY 18, 2023

Rippling sells about 13 products for information technology teams, finance teams, & human resources teams like mobile device management, payroll, & talent management. Parker founded Rippling , a six-year old company with about 1800 employees. A compound company must excel at new product development & launch.

Startup 314

Startup Strategy Scale Cloud 314

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

Andreessen Horowitz

OCTOBER 17, 2023

We hear a lot of discussion around the best practices for launching a mobile game, and one particular topic that often comes up is: whether or not to do a soft launch. Mobile gamers are spoiled by choice and have a low propensity to return post-churn. And if you do soft launch, how can you tell if your game will be successful?

Mobile 115

Mobile Scale Retention Acquisition 115

User Pilot

NOVEMBER 29, 2024

But don’t worry – we’ll show you how to optimize your product metrics for growth, and more importantly, which to prioritize between acquisition, conversion, and retention. Maybe your mobile app is too slow, or perhaps users can’t find important features. At first glance, they look identical.

Metrics 105

Metrics Scale Acquisition Retention 105

Tom Tunguz

JUNE 13, 2022

For example, most web3 companies don’t consider tokens as a cost-of-customer acquisition , but they ought to be. Incentivized token drops, Discord lifecycle messaging, cross-application promotion (reminiscent of mobile apps cross-advertising). Token efficiency accounting isn’t widespread. But it will soon.

Startup 253

Startup Blockchain Banking Advertising 253

Tom Tunguz

JUNE 16, 2022

During the past three platform shifts, gaming ushered in billions of users: Yahoo Games for the internet; Facebook gaming for web2; iOS for mobile. For a thousand web3 apps to bloom, paid acquisition channels must succeed. Those ecosystems thrived because they offered large-scale, inexpensive distribution. They are digital MiracleGro.

Blockchain 263

Blockchain Marketing Government Advertising 263

SaaStr

NOVEMBER 24, 2020

Paddle is a leading revenue delivery platform for SaaS companies that powers rapid growth across acquisition, renewals and expansion – making it easy for companies to scale-up. Twilio is a world class cloud communications platform that serves as the building blocks to add messaging, voice, and video in your web and mobile applications.

Scale 299

Scale Scaling Outsourced Development compliance 299

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

SaaStr

AUGUST 6, 2022

The explosion of mobile changed it up once again. And some of its most successful product expansion has come from acquisitions. When the web became our OS, that started to fade.

Scale 307

Scale SMB Mobile Acquisition 307

Tom Tunguz

DECEMBER 31, 2023

The anticipation of a rate change drives fear of target acquisition valuations. In the last two years, M&A has totaled about $49b & it surges to above $60b driven by AI acquisitions. The share of AI-enabled web searches approaches 50% of all consumer search as consumer behavior patterns evolve, especially on mobile.

AI Search 240

AI Search Headcount Scale AI 240

Tom Tunguz

MAY 11, 2023

In the last five major cycles (internet, social, mobile, cloud, web3), startups seized the new technologies of the era to create a distribution advantage. Novel content creation techniques used the right way might enable a new form of inbound lead acquisition. AI enables ABM-at-scale.

AI Search 217

AI Search AI Scale Cloud 217

Tom Tunguz

JANUARY 3, 2018

That cash could be used for dividends, share buy backs and acquisitions. Several landscape altering SaaS acquisitions will come to fruition because of cash availability from repatriation and because there are enough public SaaS companies at scale to add material revenue and market cap to buyers. The scale is enormous.

SaaS Payments 203

SaaS Payments Scale Blockchain Artificial Intelligence 203

Tom Tunguz

AUGUST 22, 2017

Second, the customer acquisition playbook is well known. Third, the costs of customer acquisition have risen. Response rates are declining, depressing conversion rates, and raising the cost of customer acquisition. Mobile app distribution. The surge of venture capital in the last five years worsens this predicament.

Scale 189

Scale SaaS Venture Capital Artificial Intelligence 189

SaaStr

AUGUST 9, 2024

2011 focused on the mobile ecosystem, as the iPhone had been released four years prior and the app store two years after that. It’s not about marketing or user acquisition. Let’s fast forward and look at the history of Braze. Building Braze from $2M to $20M ARR It was 2011 in NYC, and Spencer became the second employee at Braze.

Scale 297

Scale Sales Hiring Scaling Startup 297

SaaStr

DECEMBER 6, 2021

Word of mouth has always been good for us, so we see employee mobility as a potential tailwind as well. a cloud communication platform, since Twilio’s acquisition of Sendgrid in February 2019. Don’t forget other, less obvious tailwinds as well, like brand sentiment, word-of-mouth, and employee attrition. Key takeaways.

DevOps as a Service 279

DevOps as a Service Scale Cloud Interviewing 279

Andreessen Horowitz

SEPTEMBER 13, 2023

For companies that made the list that do have a mobile app, we added that traffic, gathered from Sensor Tower as of June 2023, to determine their spot number. Note: This list was generated based on global desktop and mobile web visits with data from SimilarWeb as of June 2023. Here are our top 6 takeaways. With no platform shift (e.g.,

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Tom Tunguz

DECEMBER 3, 2023

Much like mobile technology became a de facto part of every startup, AI is now no longer a category but the core or a component of every product. The Implications of Increased Regulatory Scrutiny for Startup Acquisitions. Why Every Startup Needs an AI Strategy. ChatGPT & AI upended the ecosystem.

Artificial Intelligence 192

Artificial Intelligence ChatGPT Generative AI AI 192

Audacix

SEPTEMBER 15, 2020

The two most commonly cited reasons by CTOs, software engineering managers and SaaS executives for not conducting penetration tests on their cloud software and mobile apps are: We've never been hacked - why would we spend on penetration testing? Penetration testing is too expensive, I can't afford it.

Payment Solutions 84

Payment Solutions Mobile SaaS Payments Payment Services 84

Intercom, Inc.

JUNE 11, 2018

New logo acquisition is a key metric that sales teams focus aggressively on and it’s a simple truth that most salespeople do not celebrate when a large customer renews their contract in the same way than when they sign the dotted line for the first time. This paints a picture of the organization, its relationships, mobilizers and blockers.

Sales 201

Sales Acquisition Retention Consulting 201

SaaStr

FEBRUARY 25, 2022

Companies that have actually identified these work trends have shifted their hiring function from talent acquisition to talent access. . UpWork has over 350 freelance developers enhancing its core mobile and web apps. Freelancers can also work in critical roles like product engineering.

Scaling 243

Scaling Artificial Intelligence Company Culture Innovation 243

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Let’s get started!

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

Neil Patel

FEBRUARY 20, 2021

For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site. New acquisitions’ cohort type can be extremely helpful in giving context to data. By default, the main dashboard for this report will show a graph with your site’s Acquisition Date cohorts by User Retention.

Acquisition 145

Acquisition Mobile Retention Metrics 145

User Pilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52