Tom Tunguz

MAY 11, 2023

In the last five major cycles (internet, social, mobile, cloud, web3), startups seized the new technologies of the era to create a distribution advantage. Salesforce catalyzed cloud-delivery & annual subscription model in the enterprise, upending decades of selling software with perpetual licenses. AI enables ABM-at-scale.

AI Search 217

AI Search AI Scale Cloud 217

Practical Advice on SaaS marketing

SEPTEMBER 9, 2009

I've actually managed marketing for a company that sold to a handful of large mobile phone makers: we didn't need to generate leads at all. And under the SaaS business, sales and marketing expenses can often exceed one-third of subscription revenues. See " Hyper-Spending on Customer Acquisition: The Wile E. Coyote Effect.

Acquisition 100

Acquisition Leadership Mobile Payment Features 100

ProfitWell

NOVEMBER 8, 2019

Scheduled payments have become a core form of revenue collection. Of course, recurring payments vary depending on the business. As the subscription universe continues to expand, you can expect to see even more subscription payment plans. What are subscription payments? Predictable income.

Merchant Services 68

Merchant Services Payment Features SaaS Payments Payment Services 68

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

Casey Accidental

JULY 17, 2023

I was recently on Lenny Rachitksy’s podcast again, and one of the topics we discussed was consumer subscription business. Don’t worry I got more marketplace content on the way as well Shortly after I got into tech, investors started to fall in love with subscription business models, mostly on the B2B side. In short, everything.

Payment Solutions 98

Payment Solutions Payments Payment Features Subscription 98

Andreessen Horowitz

SEPTEMBER 13, 2023

For companies that made the list that do have a mobile app, we added that traffic, gathered from Sensor Tower as of June 2023, to determine their spot number. Note: This list was generated based on global desktop and mobile web visits with data from SimilarWeb as of June 2023. Here are our top 6 takeaways. With no platform shift (e.g.,

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Chart Mogul

JUNE 28, 2019

These are the key metrics that will help you understand your mobile growth operations. From all corners of the world (from Vancouver to Seoul), the ChartMogul team is buzzing about mobile. We’re learning heaps, having fun, and as always, finding new ways to help subscription businesses. But that’s the dream, right?

Mobile 65

Mobile Customer Lifetime Value Acquisition Finance 65

Chart Mogul

MARCH 16, 2018

How do you measure mobile app monetization in the context of subscription revenue? Historically, mobile app monetization has largely been about scaling and optimizing ad revenue from in-app purchases (IAP). Apple’s expanded support for subscriptions on iOS gives advanced control over pricing tiers and managing subscribers.

Payments 49

Payments Mobile Payment Solutions Payment Features 49

FastSpring

JANUARY 21, 2020

Subscriptions are the lifeblood of any SaaS business model. However, SaaS subscriptions can also cost businesses money if they’re not set up with the customer’s experience in mind. Incorrect payment details can lead to one of the unspoken reasons behind customer losses in the SaaS industry—involuntary churn.

Payments 97

Payments SaaS Payments Payment Features Revenue 97

Baremetrics

APRIL 13, 2020

Being a Subscription Video On Demand (SVoD) service, subscribers are the lifeblood of our business. Therefore, any sharp spike in churn (cancelled subscriptions) can be catastrophic to us. We were steadily acquiring well under our target Cost-Per-Acquisition (CPA) of £30, so we decided to increase our budget on numerous occasions.

Payment Features 99

Payment Features Subscription Data Marketing 99

FastSpring

AUGUST 13, 2024

Various other programs and mechanisms can lower the fees, including adding support for third-party app stores, charging for qualifying auto-renew subscriptions, and being a developer in Apple’s small business program. Get tips on How to Sell a Mobile App or Game Outside App Stores. This is a win for gamers and studios.”

Payment Methods 158

Payment Methods Merchant Services Payment Solutions Payments 158

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

How To Buy Saas

MAY 21, 2025

This model offers easy accessibility (anywhere, anytime), automatic updates, and lower upfront costs (subscription-based pricing). Paid plans include Startup (around $189/month), Growth ($329/month), and Business ($529/month) annual subscriptions come at a ~17% discount. A 14-day free trial is available for premium features.

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

The Angel VC

MARCH 13, 2014

That means that in your first month the retention could be less than 100%, if people cancel their paid subscription within that month. Subsequently it will also tell you the highest price you can spend on customer acquisition to grow profitably. Q: Now that I have it, what can I take away from it?

Customer Lifetime Value 189

Customer Lifetime Value Churn Retention Payment Features 189

Intercom, Inc.

FEBRUARY 6, 2020

At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen. You could take a course on how to play guitar, paint with watercolors, create a website, or build your own mobile app – all in one place. And the opportunity ahead is only getting bigger.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

Intercom, Inc.

OCTOBER 22, 2020

Customer expectations are higher than ever, and this acts as a forcing function, inspiring companies to think about their customers’ entire journey from acquisition to onboarding and support. And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience.

Leadership 218

Leadership Scaling Engineering AI 218

Stax

DECEMBER 6, 2024

By leveraging cutting-edge technology and a deep understanding of the payments landscape, they ensure that clients can navigate the complexities of global payments with ease. Evolution of Worldpay: Mergers, Acquisitions, and Branding Changes Originally launched in 1971, Worldpay Inc. What Kind of Services Does Worldpay Provide?

Merchant Services 88

Merchant Services Payment Services Payment Methods Payment Solutions 88

SaaSX

FEBRUARY 11, 2020

It could be argued that the biggest technological advance the 2010s brought was the rise of cloud computing and cloud-based subscription services. Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. A mobile-first mindset.

Trends 120

Trends Artificial Intelligence SaaS Mobile 120

ProfitWell

NOVEMBER 26, 2019

There are a lot of moving parts when it comes to ensuring your subscription business stays healthy. Find out why SaaS analytics are important, which to track, and which tools are best for your subscription business. Find out why SaaS analytics are important, which to track, and which tools are best for your subscription business.

SaaS Payments 85

SaaS Payments Payment Features Subscription Technical Review 85

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Let’s get started!

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

Neil Patel

SEPTEMBER 27, 2020

The software has a hiring mobile app that is available for both Android and iOS. Bullhorn is a powerful, easy-to-use applicant tracking system that helps you streamline all recruitments from a single interface that can either be a desktop, mobile device, or any internet browser. Prominent Features. Prominent Features.

Software Review 144

Software Review Software Interviewing Scale 144

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. The Boundless SaaS Product. What are the boundaries of your SaaS product?

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

Stax

AUGUST 26, 2024

The year 2024 is a special one for everyone at Stax because we’re celebrating a decade of transforming the payments industry and supporting our merchants and partners with innovative technologies and unwavering support. From multiple acquisitions to leadership changes, the company has continuously evolved.

Payment Services 88

Payment Services Merchant Services Stax Payment Solutions 88

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. Mobile metrics and churn.

Growth Hacking 53

Growth Hacking Mobile Technical Review Underperforming Technical Team 53

Tom Tunguz

FEBRUARY 19, 2013

Publishing houses invented the subscription model and have honed the marketing tactics to support it. The first subscription business developed in the 1700s as a way to hedge the risks of a single, fickle patron underwriting book publishing costs. Mobile is an equally important channel. Marketing plays an essential role.

Business 100

Business SaaS Mobile Payment Features 100

User Pilot

SEPTEMBER 21, 2023

This insight allows you to optimize the trial experience, increasing users’ likelihood of transitioning from free trials to paid subscriptions. This early warning system enables you to intervene with retention strategies, reducing the likelihood of users canceling their subscriptions. That’s a sign of friction.

Payment Features 105

Payment Features Customer Lifetime Value User Experience Churn 105

FastSpring

NOVEMBER 14, 2024

As you work to expand your SaaS, software, mobile games, or other digital product business worldwide, having the right payment methods available to global customers is key to ensuring they all feel comfortable purchasing. So, in South Korea, it’s a very tech savvy nation and almost everybody has mobile internet access.

Payment Methods 158

Payment Methods Payment Solutions Payments Merchant Services 158

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

Neil Patel

JUNE 23, 2021

Look at the many search results using the term ‘mobile application developer’ in the screenshot below. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. OnePlus built a strong desire for its mobile phone using this ad strategy.

Strategy 136

Strategy Social Media Advertising Engineering 136

Tom Tunguz

AUGUST 6, 2015

First, the acquisition channels startups use to acquire customers address many more potential customers and enable far more cost effective marketing than twenty years ago. But equally importantly, these marketing teams can acquire tens if not hundreds of millions of users before exhausting the acquisition channel.

Startup 100

Startup Acquisition Trends Enterprise 100

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Customer retention: a satisfying experience of the product motivates the customer to renew their subscription. In this blog, we’ll cover the essentials of product-led growth.

Acquisition 126

Acquisition Retention Technology Strategy 126

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

User Pilot

DECEMBER 4, 2023

Mobile and desktop bounce rates Bounce rate is an important CRO metric that measures the percentage of visitors who navigate away from your site after viewing only one page, usually before they get to engage with the content on the page. Formula to measure landing page conversion rate. Formula to measure bounce rate. CSAT formula.

Metrics 97

Metrics Customer Lifetime Value SaaS Mobile 97

User Pilot

JUNE 26, 2024

Starting a career as a user acquisition specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

SaaStr

SEPTEMBER 12, 2019

Parse was a mobile app platform that got acquired by Facebook. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. And, wonderful products.

Investment 107

Investment Underperforming Technical Team Sales Hiring Software Review 107

Unbounce

MAY 1, 2019

Ultimately, we want this prospect to register for a trial or buy a subscription. Essentially, you grant full access to the product (barring integration complexities), but people will need to upgrade to the subscription if they want to continue beyond this time. EDITOR’S NOTE. Lead generation demands real creativity.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111