article thumbnail

Startup Metrics

TechEmpower SaaS

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 390
article thumbnail

The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. If you go long, don’t quit, and get to at least $20m ARR and are capital efficient, you’ll probably get a decent acquisition offer. You do get better.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technical Review: A Trusted Look Under the Hood

TechEmpower SaaS

Common Signs You Need a Technical Review We’ve already mentioned the most common signs that you might need a technical review: Slow or late delivery: “I’ve authorized two new developers, and we’re still behind.” Are you preparing to expand, take your business in a new direction, or take on new partners? And what causes that?

article thumbnail

8 Things That Change When Your Company is Acquired

SaaStr

There’s been a run of incredible M&A, from Salesforce buying Slack for $27B, to Qualtrics’ $8b acquisition by SAP (and later IPO at $20b+), to Github’s $7.5b Some folks will prefer post-acquisition life. Most surprisingly, my CTO — the most start-up-ey guy I know — is still there. It is breathtaking.

article thumbnail

Dear SaaStr: What’s It Like to Have Your Company Acquired by One of the Tech Giants?

SaaStr

2018’s Top 50 Acquisitions in SaaS. Some folks will prefer post-acquisition life. Most surprisingly, my CTO — the most start-up-ey guy I know — is still there. You may be asked to own new stuff beyond just what your company / app does. It’s a lot of change. The pressure is off. Not all of it. See previous point.

article thumbnail

Mastering the Art and Science of Product-Led Growth With Gainsight

SaaStr

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion.

Scale 264
article thumbnail

5 Reasons Salesforce Was Smart to Buy Slack

SaaStr

What a next level acquisition! Salesforce is good at mega-acquisitions. They know how to take an established brand and grow it faster, and build or expand a new core offering around it. Salesforce may not be great at creating brand new things anymore. Bret Taylor is President and COO of Salesforce — and Facebook’s ex-CTO.