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SaaStr’s YouTube Crosses 5,000,000 Views. Our Top Videos and Sessions of All Time!

SaaStr

The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics. #21. How the Best Outbound Sales Teams Are Managed with ServiceNow, Box, and Mark Roberge. #23. Tales of a Modern CEO with the CEOs of Atlassian & Trello. #20. State of the Cloud 2021 with Bessemer Venture Partners. #22.

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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

You’ll probably have a smaller lifetime customer value and customer budget for acquisition. You’ll also likely need a dedicated team to carry these deals through to the finish line. Find The Balance Between CAC And LTV The achievable lifetime value defines your customer acquisition cost target. If it is, you’re in trouble.

Scale 246
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Sales and marketing 101 for startups: driving growth together

Chart Mogul

To grow your subscriber base, you need strong marketing and sales. Consistent outreach, targeted messaging, and a clear value proposition will drive customer acquisition and fuel your growth. Annual, quarterly or monthly targets should be set together, with each team clear on how their KPIs fold up to the GTM teams goals.

Scale 52
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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. Customer acquisition drives revenue, and revenue becomes your means of growth. Without enough high-quality leads, your sales pipeline dries up fast. The Four Costs of In-House Sales Development.

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Ultimate Guide to B2B Sales Hiring and Management

OpenView Labs

Is your star sales development representative’s next job with you or a competitor? Kevin Gaither, Vice President of Inside Sales at uSamp, explains why it’s crucial to develop a sales career path for your outbound sales team. Why Promoting Top Salespeople to Sales Managers Can Be a Big Mistake.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development. Through numerous acquisitions (ExactTarget, Tableau, Slack, and more), Salesforce built an expansive ecosystem of cloud services.

Scale 52
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.